TikTok Brand Partnership Checklist: The Complete 2026 Guide for Creators & Brands
Introduction
Planning a TikTok brand partnership requires more than just finding a creator with a large following. In 2026, successful partnerships demand a strategic checklist that covers everything from audience verification to legal compliance. A comprehensive tiktok brand partnership checklist helps brands avoid costly mistakes, ensure FTC compliance, and maximize return on investment.
This guide provides a complete tiktok brand partnership checklist that combines strategic planning with tactical execution. Whether you're a creator seeking brand deals or a brand manager vetting creators, this resource streamlines your workflow. According to Influencer Marketing Hub's 2026 report, TikTok partnerships generate 3-5x higher engagement than traditional influencer marketing when executed properly. The difference? A detailed preparation process that most brands skip.
This tiktok brand partnership checklist differs from generic influencer guides because it addresses TikTok-specific nuances: algorithm preferences, authenticity requirements, FTC disclosure rules, and fraud detection methods. You'll discover how to use a media kit for creators to showcase value, leverage influencer rate cards for fair pricing, and implement influencer contract templates to protect both parties.
What Is a TikTok Brand Partnership Checklist?
A tiktok brand partnership checklist is a systematic framework that guides brands and creators through every phase of collaboration—from initial planning through post-campaign analysis. It ensures both parties align on objectives, audience compatibility, legal requirements, and performance expectations before content creation begins.
The checklist addresses three critical areas: strategic alignment (shared goals and audience fit), brand safety (fraud detection and content verification), and legal compliance (FTC disclosures, contracts, usage rights). By following a structured tiktok brand partnership checklist, you reduce misunderstandings, prevent costly campaign failures, and build sustainable creator relationships.
Why a TikTok Brand Partnership Checklist Matters
The Cost of Skipping Steps
Rushing into partnerships without proper vetting creates significant risks. In 2026, brands reported losing an average of $50,000-$150,000 on failed influencer campaigns due to fake followers, brand safety issues, or misaligned audiences. A thorough tiktok brand partnership checklist prevents these costly mistakes.
Algorithm-Specific Challenges
TikTok's algorithm prioritizes authentic engagement over follower count. A creator with 50,000 genuine followers might outperform someone with 500,000 bot-inflated followers. Your tiktok brand partnership checklist must include fraud detection steps that verify audience authenticity before committing budget.
FTC Compliance Requirements
The Federal Trade Commission strengthens influencer disclosure requirements annually. A 2026 study by the American Advertising Federation found that 34% of influencer partnerships lack proper #ad disclosures. Your tiktok brand partnership checklist must include FTC compliance verification to protect your brand from regulatory penalties.
Long-Term Relationship Building
Successful partnerships often extend beyond single campaigns. Your tiktok brand partnership checklist should identify whether a creator is suitable for long-term ambassador relationships or one-off collaborations. This strategic clarity improves ROI on sustained partnerships.
Pre-Partnership Foundation: Define Your Goals & Strategy
Establish Clear Campaign Objectives
Before contacting any creator, define specific, measurable campaign goals. Are you launching a new product? Building brand awareness? Driving conversions? Your objectives determine which creator types fit best.
Map objectives to TikTok's native content formats. Branded Hashtag Challenges work best for awareness campaigns. Creator Partnerships excel at storytelling. Product launches suit unboxing and first-impression content. Document these connections in your tiktok brand partnership checklist.
Create SMART goals with measurable KPIs. Instead of "increase awareness," specify "reach 2 million viewers" or "drive 10,000 website clicks." This clarity enables accurate ROI measurement after the campaign ends.
Identify Your Target Audience Segment
Define primary audience demographics: age, location, interests, and income level. Cross-reference this against TikTok's platform demographics (70% of US TikTok users are ages 13-34 in 2026, with growing 35+ adoption).
Research creator audiences using TikTok Analytics or third-party tools. Does their audience match your target market geographically? Demographically? Psychographically? Document audience overlap percentage in your tiktok brand partnership checklist—aim for 60%+ alignment.
Build detailed audience personas. What problems does your target audience face? What values matter to them? This insight guides content angle selection and ensures authentic creator storytelling.
Determine Partnership Type & Duration
Decide between one-off campaigns and long-term ambassador relationships. One-off campaigns test new creators and creators for brand-new products. Ambassador relationships build consistent messaging but require higher commitment.
Choose single creator vs. creator collective approaches. Micro-influencer campaigns (10K-100K followers) often deliver better ROI than single macro-influencers. Multiple creators reach diverse audience segments. Document your choice in the tiktok brand partnership checklist to justify budget allocation.
Set timeline expectations clearly. When does content launch? When are deliverables due? How long should the campaign run? Build reporting periods into timelines—typically 14-30 days after launch to measure sustained engagement.
Creator Vetting & Brand Safety: Advanced Validation Process
Verify Audience Authenticity & Detect Fraudulent Metrics
This is where most brands fail. According to Influencer Marketing Hub's 2026 analysis, approximately 40% of influencers have purchased fake followers or engagement. Your tiktok brand partnership checklist must include rigorous authentication steps.
First, analyze follower growth patterns. Legitimate creators show steady growth (3-8% monthly). Red flags include sudden spikes (1,000+ followers overnight) or flat growth with high engagement. Use TikTok Analytics to review watch time and completion rates—bots don't watch videos completely.
Check audience geographic distribution. If your target market is the US but 60% of the creator's audience is from bot-heavy countries, engagement quality is suspect. Cross-reference this using HypeAuditor, Social Blade, or influencer discovery tools for comprehensive verification.
Request creator's detailed analytics reports. Legitimate creators share this transparently. Calculate authentic engagement rate: (likes + comments + shares) ÷ (followers × number of videos). Healthy rates for micro-influencers range from 3-8%; macro-influencers typically show 1-3%.
Analyze comment patterns. Are comments from real people with profile pictures? Do replies show genuine discussion or bot-like repetition? Scroll through 100+ comments to assess authenticity.
Assess Brand Safety & Content Alignment
Your tiktok brand partnership checklist requires reviewing a creator's recent content thoroughly. Watch their last 50+ videos. Look for:
Controversial content: Political statements, explicit language, or polarizing topics that conflict with brand values. This doesn't mean avoiding creators with strong opinions—it means intentional alignment.
Misinformation patterns: Does the creator spread false health claims? Financial advice? Unverified product recommendations? This damages brand credibility when associated.
Previous brand partnerships: Do past sponsored videos feel authentic or forced? Review engagement metrics on brand partnerships vs. organic content. If sponsored content significantly underperforms, the creator may lack integration skills.
Community sentiment: Scan comment sections for toxic patterns. Negative community dynamics (bullying, harassment) reflect poorly on brand partnerships. Conversely, supportive communities indicate loyal audiences.
FTC compliance history: Check if previous brand partnerships include #ad or #sponsored disclosures. Non-compliance indicates risk for your campaign.
Use your brand safety guidelines template to standardize this evaluation across multiple creators. Rate each creator on brand alignment: high fit (90%+), medium fit (70-89%), or low fit (<70%).
Evaluate Creator Authenticity & Content Quality
TikTok rewards authenticity above polish. Evaluate whether creators maintain genuine voice while integrating brand messaging. Review case studies from their previous brand partnerships—do audiences still engage authentically?
Assess content consistency. Does the creator post regularly? Adapt to trending sounds and formats? Respond to audience comments? Active engagement indicates a creator serious about their platform presence.
Micro-influencers (10K-100K followers) with authentic audiences often outperform macro-influencers. According to Statista's 2026 report, micro-influencer partnerships delivered 60% higher conversion rates than macro-influencer partnerships across retail categories. Your tiktok brand partnership checklist should compare micro vs. macro options objectively.
Request portfolio of previous brand deals. Ask for performance data: view counts, engagement rates, click-through rates, or conversion metrics. Legitimate creators track these metrics and share them with potential partners.
Audience Alignment Verification: Data-Driven Creator Selection
Match Creator Audience with Brand Target Market
Use TikTok Analytics to pull detailed audience demographics from creator accounts. Compare against your target audience profile. Check alignment across:
- Age distribution: Does audience skew toward your target demographic?
- Geographic location: Are viewers concentrated in your target regions?
- Interests and topics: Do audience interests match product category relevance?
- Behavior patterns: When does audience watch content? On mobile or desktop?
Calculate audience overlap percentage. If your target market is 25-34 year old women interested in fitness, and a creator's audience is 70% that demographic, alignment is strong. Document this in your tiktok brand partnership checklist with specific percentages.
Analyze Engagement Quality & Audience Loyalty
Look beyond vanity metrics (follower count). 2026 engagement benchmarks for TikTok:
| Creator Type | Engagement Rate | Quality Indicator |
|---|---|---|
| Micro-influencers (10K-100K) | 3-8% | High authenticity |
| Mid-tier (100K-1M) | 1-3% | Good engagement |
| Macro (1M+) | 0.5-1% | Broader reach, lower depth |
Calculate engagement rate: (likes + comments + shares) ÷ (followers × average video count). Track this across creators to compare authenticity.
Assess comment sentiment. Read through 50+ comments per video. Are audiences asking questions? Sharing personal stories? Defending the creator? This indicates genuine connection. Conversely, one-word comments or generic praise suggest low-quality engagement.
Measure audience loyalty by tracking repeat viewers. Creator analytics show watch completion rates and repeat viewer percentage. Higher repeat viewership indicates loyal, engaged audience.
Evaluate Niche Relevance & Community Authority
Confirm the creator has established authority in relevant niches. A fitness creator has strong positioning for workout gear and supplements. That same creator recommending cryptocurrency lacks credibility. Authority mismatches create inauthentic partnerships that underperform.
Review comment sections to gauge audience perception. Do followers view the creator as an expert? Entertainer? Trusted friend? This positioning determines partnership suitability. Product recommendations feel authentic when aligned with audience perception.
Assess cross-niche appeal carefully. Some creators authentically expand into adjacent niches (beauty creator → wellness). Others force recommendations into unrelated categories. Your tiktok brand partnership checklist should document niche fit scores to justify partnership selection.
Contract Negotiation & Legal Essentials: Protect Both Parties
Define Content Deliverables & Usage Rights
Specify exact deliverables in writing. How many videos? What length (15-second, 60-second, etc.)? What posting schedule? Vague deliverables create misalignment. Your tiktok brand partnership checklist must include precise content specifications.
Define usage rights clearly. Can your brand repost creator content on Instagram, YouTube, or your website? TikTok's terms typically restrict editing and reposting without creator consent. Clarify these restrictions upfront. Include language: "Brand may repost original creator video on brand channels with creator credit."
Establish content approval workflows. Most partnerships include 1-2 revision rounds. Specify timeline: creator submits video, brand reviews within 48 hours, creator has 48 hours to revise. Document revision limits to prevent endless back-and-forth.
Address creative freedom vs. brand control. TikTok content performs best when creators maintain authentic voice. Overly scripted or salesy content underperforms. Your contract should encourage creativity while maintaining brand messaging. Use language like "creator maintains full creative direction while incorporating key brand messages."
Establish FTC Compliance & Disclosure Requirements
This is non-negotiable. The FTC requires clear, conspicuous disclosures for all paid partnerships. Your tiktok brand partnership checklist must include FTC compliance verification.
Mandate #ad or #sponsored disclosures in video captions. Include contract language: "Creator agrees to include #ad or #sponsored disclosure in video caption and/or first pinned comment within 24 hours of posting."
Document FTC guidelines in the contract. Include language like: "Creator acknowledges FTC requirements for clear, conspicuous disclosures and agrees to comply fully. Creator understands false health claims, exaggerated product benefits, and unsubstantiated claims violate FTC guidelines."
Set consequences for non-compliance. Include clauses: "Brand may withhold payment if FTC disclosure requirements are not met. Brand reserves right to request video removal if compliance violations occur."
Create a compliance checklist. Before video posting, verify: - #ad or #sponsored appears in caption - Disclosure appears within first 3 lines of caption - No false health or medical claims - No exaggerated product benefits - No unsubstantiated comparative claims
Require creator sign-off on compliance. Protect your brand by documenting creator acknowledgment of FTC requirements.
Address Exclusivity, Competitor Conflicts & Long-Term Considerations
Define exclusivity parameters clearly. During the partnership period, can the creator work with direct competitors? Most brands require 30-90 day exclusivity. Specify: "Creator agrees not to promote competing brands in [product category] for 60 days from campaign launch date."
Set non-compete clauses for similar product categories. A beauty creator might work with multiple brands, but competing mascara launches create conflicts. Document: "Creator agrees not to partner with mascara brands during 90-day exclusivity period."
Include long-term partnership pathways. If initial campaign performs well, document renewal options: "If campaign achieves [specific KPIs], brand may offer ambassador contract with [specific terms] for [duration]."
Plan exit strategies. Include early termination clauses: "Brand may terminate partnership if creator violates FTC guidelines, shares brand-damaging content, or fails to deliver agreed-upon content on schedule. Creator receives [payment amount] upon termination."
Use InfluenceFlow's influencer contract templates to standardize legal language. Templates ensure compliance while protecting both parties.
Content Guidelines & Creative Brief: Enable Authentic Creativity
Create Detailed Yet Flexible Creative Briefs
The best TikTok partnerships balance brand control with creator authenticity. Over-scripted content underperforms because audiences detect inauthenticity. Your tiktok brand partnership checklist should include brief guidelines that inspire rather than constrain.
Provide essential information: brand background, campaign objective, target audience insights, and 3-5 key messages maximum. Don't script specific words or phrases. Instead, share core benefits and let creators translate into authentic language.
Include product information but encourage interpretation. Share specifications and unique selling points. Let the creator decide how to demonstrate value authentically. Example: "Product benefit: waterproof formula. Creator decides: tutorial, real-world testing, or storytelling angle."
Share visual references and competitor examples. Show brand aesthetic preferences without requiring copying. Provide 3-5 inspiration videos of successful brand partnerships (from other brands, not competitors).
Encourage creator input from day one. Ask: "How would you authentically introduce this product to your audience?" Creative collaboration produces better content than top-down direction.
Build in Content Flexibility & Multi-Angle Approaches
Map content to TikTok trend cycles. Identify trending sounds, transitions, and formats relevant to your product category. Share these insights: "Currently trending: before-after transitions, transition sounds XYZ, storytelling format ABC."
Identify 3-5 content angles: educational (how to use product), entertaining (funny product scenarios), relatable (audience problem solved), aspirational (lifestyle benefits), behind-the-scenes (brand story). Different creators excel with different angles. Offer options rather than mandates.
Specify video formats but allow flexibility. Tutorial format, day-in-the-life, unboxing, before/after, user testimonial—suggest 2-3 formats rather than requiring one specific style.
Document tone requirements without limiting creativity. "Casual and relatable" differs from "professional and aspirational." Define tone so creators understand brand voice while maintaining their personal style.
Build in revision flexibility. Allow 1-2 revision rounds. If creator significantly changes direction in revisions, discuss before requesting major rework.
Performance Metrics & KPIs: Measure Campaign Success
Define Pre-Campaign Baseline Metrics
Establish baseline metrics before content launches. These enable accurate attribution of results to the partnership. Capture:
- Website traffic baseline (30 days pre-campaign)
- Product sales baseline (if applicable)
- Brand mention volume on TikTok
- Audience growth rate for brand account
Store these metrics in your tiktok brand partnership checklist documentation. They prove partnership impact versus organic trends.
Track TikTok-Specific Performance Indicators
Monitor these TikTok metrics during campaign:
- View count: Total video views (higher indicates algorithm favor)
- Completion rate: Percentage of viewers who watch entire video (indicates engaging content)
- Engagement rate: (likes + comments + shares) ÷ views (shows audience resonance)
- Click-through rate: If using links, track clicks to destination
- Share rate: Indicates content resonance—high shares mean audience found value
- Comment sentiment: Percentage of positive vs. negative comments
Document daily metrics for 14-30 days post-launch. Most TikTok videos peak within 48-72 hours, then stabilize.
Calculate ROI & Attribution
Compare campaign metrics against baseline. Calculate return on investment:
ROI = (Campaign Revenue - Campaign Cost) ÷ Campaign Cost × 100
Example: $15,000 partnership generated $60,000 in incremental revenue. ROI = ($60,000 - $15,000) ÷ $15,000 × 100 = 300% ROI.
For awareness campaigns without direct sales, track alternative metrics: brand mention increase, follower growth, website traffic increase, audience sentiment improvement.
Common Mistakes to Avoid
Prioritizing Follower Count Over Engagement
The biggest mistake: selecting creators solely based on follower count. A creator with 50,000 authentic followers typically outperforms someone with 500,000 fake followers. Your tiktok brand partnership checklist must prioritize engagement quality over vanity metrics.
Skipping Fraud Detection Steps
Approximately 40% of influencers have purchased fake engagement (2026 data). Skipping verification wastes budget on ineffective partnerships. Always verify authenticity through engagement analysis and third-party tools.
Neglecting Audience Alignment
High-quality content still underperforms if audience misalignment exists. A fitness creator promoting cryptocurrency lacks credibility. Your tiktok brand partnership checklist must verify 60%+ audience overlap before partnership commitment.
Forcing Inauthentic Messaging
Creators whose audiences trust them maintain that trust through authenticity. Forcing overly salesy or scripted content damages creator credibility and underperforms. Allow creative freedom while maintaining brand messaging.
Ignoring FTC Compliance
FTC violations carry penalties up to $43,792 per violation (2026 rates). Every partnership must include clear disclosure requirements. Your tiktok brand partnership checklist must verify #ad or #sponsored disclosure in every video before payment.
How InfluenceFlow Streamlines Your TikTok Brand Partnership Checklist
Managing partnerships manually creates coordination chaos. Email threads get lost. Contract templates disappear. Payment timelines slip. InfluenceFlow's free platform consolidates every partnership step into one dashboard.
Campaign Management Made Simple
InfluenceFlow lets you organize creators, track deliverables, and monitor timelines in one place. Instead of juggling spreadsheets and emails, both you and creators see project status instantly. Set deliverable deadlines directly in the platform. Receive automatic reminders when content is due.
Contract Templates & Digital Signing
Stop writing contracts from scratch. InfluenceFlow provides customizable influencer contract templates that include FTC compliance language, usage rights specifications, and exclusivity clauses. Upload the template, let creators review and sign digitally. Both parties have signed copies for compliance documentation.
Rate Cards & Transparent Pricing
Creators use InfluenceFlow's rate card generator to establish transparent pricing based on follower count, engagement rate, and content type. Brands see standardized pricing, eliminating negotiation friction. No more: "Why does this creator charge $5,000 while that one charges $500?" Transparent pricing builds trust.
Professional Media Kits for Audience Verification
Creators build professional media kit for creators showcasing audience demographics, engagement rates, and past brand partnerships. Brands verify audience authenticity immediately through media kit analytics. No back-and-forth requesting information—creators provide comprehensive data proactively.
Payment Processing & Invoicing
InfluenceFlow handles payment processing and invoicing, eliminating manual transfers and disputes. Brands approve deliverables, payments process automatically. Creators receive payments on schedule. No more chasing invoices or delayed payments.
Creator Discovery & Matching
Search InfluenceFlow's creator database by niche, follower count, audience demographics, and engagement rates. Filter creators by those verified through the platform. The matching algorithm suggests creators whose audiences align with your target market. Discover new creators beyond your existing network.
All features are completely free. No credit card required. Start organizing your tiktok brand partnership checklist today with InfluenceFlow.
Frequently Asked Questions
What is the ideal timeline for a TikTok brand partnership?
A typical partnership spans 4-8 weeks from selection to post-campaign analysis. Week 1-2: creator selection and contract negotiation. Week 3: content creation and approval. Week 4: video posting. Weeks 5-6: performance monitoring. Weeks 7-8: reporting and ROI analysis. Rushed timelines (less than 3 weeks) reduce content quality and campaign performance.
How many creators should I partner with for one campaign?
Single creator partnerships work for focused messages with specific audiences. Multiple creator partnerships (3-10 creators) broaden reach and provide audience diversity. Micro-influencer campaigns often use 5-15 creators to reach wider audiences authentically. Budget and campaign objectives determine quantity. Aim for quality over quantity—three authentic partnerships outperform ten inauthentic ones.
What engagement rate indicates a quality creator?
2026 benchmarks: micro-influencers (10K-100K followers) show 3-8% engagement; mid-tier creators (100K-1M) average 1-3%; macro-influencers (1M+) typically show 0.5-1%. Calculate engagement as (likes + comments + shares) ÷ (followers × video count). Rates below 0.5% suggest fake engagement. Verify authenticity through comment analysis and audience geographic distribution.
How should I handle creative differences with creators?
Clear creative briefs prevent most conflicts. Specify brand requirements, then trust creator expertise. If disagreements arise, focus on brand safety concerns (not aesthetic preferences). Allow 1-2 revision rounds—unlimited revisions frustrate creators. Use InfluenceFlow's campaign management dashboard to document all feedback and revisions professionally.
What should FTC disclosures look like on TikTok?
Include #ad or #sponsored in the video caption within the first 3 lines. Consider adding "This is a paid partnership" in pinned comments. Both methods ensure compliance. Disclosures must appear before audiences watch the video—post-video disclosures don't meet FTC requirements. Train creators on proper disclosure formatting.
How do I calculate ROI from TikTok partnerships?
ROI = (Campaign Revenue - Campaign Cost) ÷ Campaign Cost × 100. For sales-driven campaigns, track incremental revenue attributed to the partnership. For awareness campaigns, measure metrics like follower growth, website traffic increase, or brand mention volume. Compare campaign metrics against pre-campaign baseline to isolate partnership impact.
Should I use multiple micro-influencers or one macro-influencer?
According to 2026 research, micro-influencer campaigns delivered 60% higher conversion rates than macro-influencer partnerships. Micro-influencers maintain higher engagement rates and audience authenticity. Budget determines choice: five $2,000 micro-influencer partnerships ($10,000 total) often outperform one $10,000 macro-influencer deal. Test both approaches and measure ROI.
How long should I wait to see campaign results?
Most TikTok videos peak within 48-72 hours of posting. Monitor initial 72 hours closely for engagement traction. Full campaign impact shows over 14-30 days as video continues circulating. For conversion-focused campaigns, track sales for 30 days post-launch to capture delayed purchases from viewers who watched but didn't buy immediately.
What are red flags in creator vetting?
Red flags include: sudden follower spikes (bot growth), flat engagement with high followers (fake audience), comments from bot accounts, previous brand partnerships with poor performance, lack of FTC disclosures in past sponsored content, controversial history misaligned with brand values, audience geo-mismatch with target market, and refusal to share analytics. Trust your instincts—if something feels off, investigate further or move on.
Can I repost creator content on my brand channels?
TikTok's terms restrict editing and reposting without creator permission. Most creators allow reposting with credit and brand mention. Include contract language specifying reposting rights: "Brand may share original creator video on brand channels with credit attribution." Always credit the original creator and link to their profile. Respecting creator intellectual property builds long-term relationships.
How do I identify if a creator has purchased fake followers?
Analyze growth patterns (legitimate: 3-8% monthly growth). Check audience geographic distribution (mismatches suggest bots). Calculate engagement rates (below 0.5% indicates problems). Review comment quality (generic, bot-like comments suggest fake engagement). Use third-party tools like HypeAuditor or Social Blade. Request creator analytics reports and verify consistency with public metrics.
What exclusivity terms should I negotiate?
Typical exclusivity prevents direct competitor partnerships for 30-90 days. Specify product category precisely: "Beauty brand exclusivity" differs from "mascara brand exclusivity." Long-term ambassador relationships often require 6-12 month exclusivity. Negotiate based on budget and creator tier. Higher investment typically justifies longer exclusivity. Document exclusivity duration clearly in contracts.
How do I measure brand sentiment from TikTok partnerships?
Manually analyze comment sentiment: positive, neutral, or negative. Track brand mention sentiment in broader TikTok ecosystem. Use social listening tools to identify how audiences discuss your brand post-partnership. Compare sentiment against pre-campaign baseline. Positive sentiment increase indicates successful brand perception shift. This qualitative metric complements quantitative engagement metrics.
Conclusion
A comprehensive tiktok brand partnership checklist eliminates guesswork from influencer collaboration. By systematically addressing strategic alignment, creator vetting, legal compliance, and performance measurement, you maximize partnership ROI while protecting brand safety.
Your tiktok brand partnership checklist should include:
- Strategic foundation: Clear objectives, target audience definition, partnership type selection
- Creator verification: Authenticity assessment, audience alignment validation, brand safety review
- Legal protection: FTC compliance documentation, content usage rights clarification, exclusivity agreements
- Content guidelines: Detailed briefs balancing brand control with creator authenticity
- Performance tracking: Pre-campaign baselines, TikTok-specific KPI monitoring, ROI calculation
InfluenceFlow streamlines every step of your tiktok brand partnership checklist with free tools for campaign management, contract templates, rate cards, media kits, and payment processing. No credit card required. Get started today and transform chaotic partnership management into streamlined, data-driven collaboration.
Sign up for InfluenceFlow free—and take the guesswork out of TikTok brand partnerships.
Final Checklist: Before Launching Your Partnership
- ✓ Defined campaign objectives and KPIs
- ✓ Identified target audience and creator niche alignment (60%+ match)
- ✓ Verified creator audience authenticity (engagement rate 0.5%+)
- ✓ Assessed brand safety across creator's last 50+ videos
- ✓ Reviewed previous brand partnership performance
- ✓ Negotiated and signed partnership contract with FTC compliance language
- ✓ Clarified content deliverables, timeline, and approval process
- ✓ Created detailed creative brief encouraging authentic creator voice
- ✓ Established pre-campaign baseline metrics
- ✓ Set up performance tracking dashboard
- ✓ Documented FTC disclosure requirements with creator
- ✓ Confirmed exclusivity and competitor conflict parameters
Ready to execute your partnership? Use InfluenceFlow's free platform to organize campaigns, track deliverables, manage contracts, and measure results—all in one dashboard. Start building better TikTok partnerships today.