Hybrid

Campaign Details

Description

Coreve Creator Ambassador Campaign Campaign Theme: NOT FOR MEN Coreve is a sneaker brand built on a simple idea: most sneakers worn by women today were never designed for women. They are usually resized or recolored versions of men’s sneakers. Coreve challenges this approach by designing sneakers specifically for women’s comfort, structure, and lifestyle. Coreve creates sneakers exclusively for women. To introduce this idea authentically, Coreve is launching a creator-led ambassador campaign where women creators share their personal discovery of the brand and its philosophy. ⸻ Selection Process Creators who wish to participate must first post one discovery video explaining the idea behind Coreve. Preferred video length: 12–20 seconds The video should communicate the creator’s genuine curiosity or realization about the brand — that Coreve is a sneaker brand designed specifically for women. There is no fixed script. Creators are encouraged to explain the idea in their own voice and style. From these discovery videos, Coreve will select 10 creators based on the following criteria: • Quality of storytelling • Authenticity and relatability • Audience engagement on the discovery video • Alignment with the Coreve brand message • Overall audience fit with the brand Selected creators will become Coreve ambassadors for the campaign. ⸻ Ambassador Structure The campaign runs in three stages. ⸻ Stage 1 – Onboarding Each selected ambassador will receive one Coreve sneaker as a sample product. Sneaker value: ₹7,000 In addition, ambassadors will receive ₹3,000 content compensation for the first month. Total onboarding value: ₹10,000 Ambassadors must publish 10 short-form videos during the month. Content themes can include: • discovering the brand • explaining the idea behind Coreve • everyday use and styling • personal experience with the sneaker Creators have full creative freedom while keeping the core message of the campaign. ⸻ Stage 2 – Performance Phase (Month 2) After Month 1, the top 5 performing ambassadors will continue into Month 2. Performance will be evaluated based on: • engagement quality • creativity and storytelling • sales generated through referral codes Compensation structure for Month 2: • ₹1,000 per video • 10 videos per month • Total content compensation: ₹10,000 Sales commission: 25% per sale Each ambassador will receive a unique referral code or tracking link to track sales. ⸻ Stage 3 – Ambassador Phase (Month 3) Top performers from Month 2 will continue into the final phase. Compensation structure: • ₹1,500 per video • 10 videos per month • Total content compensation: ₹15,000 Sales commission increases to 30% per sale. ⸻ Creator Freedom While the campaign theme remains consistent — NOT FOR MEN — creators are encouraged to express the idea in their own storytelling style. Authenticity is essential. Coreve believes the most powerful way to introduce a new idea is through real voices and real experiences. ⸻ Coreve Not For Men. Designed For Women.

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