Custom Media Kits to Pitch Nano-Influencers: The Complete 2026 Guide
Introduction
In 2025, the influencer marketing landscape shifted dramatically. Brands discovered that nano-influencers—creators with 1,000 to 10,000 followers—often deliver better ROI than macro-influencers with millions of followers. According to a 2025 Influencer Marketing Hub report, 72% of brands now prioritize engagement rates over follower counts when selecting creators.
Custom media kits to pitch nano-influencers have become essential tools for standing out in crowded brand inboxes. But here's the problem: generic media kits don't work anymore. Brands receive dozens of pitches daily. Your media kit needs to prove that your specific audience is the right fit for their brand.
This guide shows you exactly how to create custom media kits to pitch nano-influencers that convert. You'll learn what metrics matter, how to position yourself competitively, and how to close more brand partnerships. Whether you're just starting or refining your existing media kit, we'll cover everything you need for 2026 success.
What Is a Custom Media Kit for Nano-Influencers and Why It Matters in 2025-2026
The Rise of Nano-Influencer Partnerships
Five years ago, media kits were all about follower vanity metrics. Today, that's completely backwards. Nano-influencers have tiny follower counts but enormous influence within their specific niches. A sustainable fashion nano-influencer with 8,000 followers can drive more sales for an eco-friendly brand than a lifestyle macro-influencer with 500,000 general followers.
Why? Engagement. According to 2025 data from Hootsuite, nano-influencers achieve average engagement rates of 5-8%, compared to 1-3% for macro-influencers. This isn't just theoretical—brands see real conversion differences.
Custom media kits to pitch nano-influencers acknowledge this reality. Instead of leading with follower count, these media kits emphasize audience quality, engagement depth, and niche expertise. They're designed to answer the brand's real question: "Will this creator's audience actually buy our product?"
Why Generic Templates Fail
The media kit templates floating around online are designed for everyone. That means they work for no one in particular.
Brands don't want to see that you have 7,500 followers across multiple interests. They want to know that 6,200 of your followers are sustainability-conscious women aged 25-34 in North America who actively engage with eco-friendly product reviews. That specificity is everything.
A 2025 analysis by Influencer Marketing Hub found that personalized media kits increased brand pitch acceptance rates by 43% compared to generic templates. The difference? Custom media kits to pitch nano-influencers include micro-niche positioning, specific audience breakdowns, and platform-specific performance data.
The 2026 Nano-Influencer Advantage
Looking ahead to 2026, several trends are strengthening the nano-influencer case. First, brand budgets are fragmenting. Instead of allocating $10,000 to one macro-influencer, brands are splitting budgets across five nano-influencers. This creates more opportunities for you.
Second, algorithm changes across platforms (Instagram, TikTok, YouTube) continue favoring authentic, engaged communities over viral content. Nano-influencers naturally align with this shift.
Third, consumer trust in nano-influencers is at all-time highs. According to 2025 research, 74% of consumers trust recommendations from nano-influencers more than traditional advertising or celebrity endorsements.
These trends mean custom media kits to pitch nano-influencers aren't optional anymore—they're essential for capturing your share of this growing market.
Essential Components of a Nano-Influencer Media Kit
Core Demographics and Audience Breakdown
Your audience data is your most powerful asset. But you need to present it strategically. Start by breaking down your followers into clear demographic segments.
Include age ranges, gender distribution, geographic location, and household income if available. But don't stop there. Custom media kits to pitch nano-influencers go deeper into psychographics—the values, interests, and lifestyles of your audience.
For example, instead of saying "Women aged 25-34," say "Eco-conscious women aged 25-34 who prioritize sustainable fashion, practice zero-waste routines, and follow 3-5 environmental advocacy accounts." That's specific enough that a sustainable apparel brand immediately recognizes they're targeting the right audience.
Use data visualization tools to make this information scannable. A simple pie chart showing geographic distribution or a stacked bar chart showing age ranges helps brands quickly assess audience fit. InfluenceFlow's free tools make it easy to create these visualizations without design experience.
Include platform-specific audience data too. Your Instagram audience might skew female and older, while your TikTok audience is younger and more gender-diverse. Brands need to understand these differences.
Performance Metrics That Actually Matter
Here's what matters to brands in 2026: engagement rate, not follower count. Calculate your engagement rate honestly: (total likes + comments) divided by follower count, multiplied by 100.
Show this rate for the past 30, 60, and 90 days. Show it by platform. Show platform-specific breakdowns too. On Instagram, distinguish between Feed engagement, Story engagement, and Reels engagement. TikTok creators should highlight video completion rates and re-watch percentages.
Include reach and impressions data, but be honest. Show average metrics, not your best-performing post. Brands can tell when you're cherry-picking data. They want to know what they can expect to achieve, not what happened once when a video went viral.
Add click-through rates if you have them. Save rates matter enormously for TikTok and Reels credibility. Show average watch time for video content.
Back up your numbers with screenshots from native analytics platforms (Instagram Insights, YouTube Analytics, TikTok Creator Analytics). This transparency builds trust and protects both you and brands legally.
Content Pillars and Brand Alignment Evidence
Define your core content themes clearly. Most nano-influencers focus on 3-5 main topics. If you create content about parenting, sustainability, and remote work, say that upfront.
For each content pillar, provide 2-3 recent examples. Include thumbnails or screenshots showing your aesthetic consistency, tone, and approach. This helps brands visualize how their products would fit into your content naturally.
Provide mini case studies if you've worked with brands before. "Partnered with Brand X on sustainable home products—achieved 12,000 impressions and 8.5% engagement rate" is powerful social proof. Include results when possible.
Show your content calendar or posting frequency. Brands need to know you're consistent. If you post daily, weekly, or monthly, state it clearly. Include your best-performing posting times based on when your audience is most active.
This is where custom media kits to pitch nano-influencers truly shine. You're not just listing generic capabilities—you're demonstrating deep expertise in your specific niche.
Platform-Specific Media Kits for Nano-Influencers in 2026
TikTok Nano-Influencer Media Kits
TikTok's algorithm is ruthless but fair. It rewards watch time, shares, and comments regardless of follower count. This is incredible news for nano-influencers with engaged audiences.
Your TikTok media kit should emphasize video completion rates (percentage of viewers who watch your entire video). A 70% average completion rate is far more impressive than 50,000 followers. Show average views per video, shares per video, and comments per video.
Include your re-watch rate and average watch time. These metrics prove your content is compelling enough for people to watch multiple times.
Highlight your ability to work with trending audio and hashtags while maintaining authenticity. Brands worry that influencers will awkwardly shoehorn products into trends. Prove you can blend both seamlessly.
If you've created content with trending sounds that performed exceptionally well, include examples. Screenshot the view counts, shares, and comment sentiment.
Your TikTok media kit should also clarify your pricing model. CPM (cost per thousand impressions) is standard for TikTok creators. Calculate this by dividing your post cost by total views, multiplied by 1,000.
Instagram-Specific Media Kits for Nano-Creators
Instagram is still the platform where brands feel most comfortable investing. Your media kit should reflect different performance across Feed posts, Stories, and Reels.
Show your Feed aesthetic clearly. Include a grid of recent posts (at least 9) so brands can immediately see your visual style. Consistency matters enormously.
Break down Story engagement separately. Include metrics like story views, replies, link clicks (if you have a linked account), and poll/question participation rates. Stories often drive more authentic engagement than Feed posts, so don't overlook them.
Emphasize Reels performance. In 2026, Reels are where the growth is. Show average Reels views, saves, shares, and completion rates separately from Feed metrics. Many nano-influencers see 3-5x higher reach on Reels than Feed posts.
If you have a shopping feature enabled, show product tag click-through rates. This data is gold for brands selling physical products.
Create a visual sample section showing past branded content. Include before/after impressions/engagement metrics if available. Brands want proof that your audience doesn't tune out when you promote products.
YouTube and Emerging Platforms
For YouTube, focus on subscriber quality, not subscriber count. Show average view duration (how long viewers watch your videos), audience retention graphs, and click-through rates on your video descriptions.
Include data about your audience watch habits. Do they primarily watch on desktop or mobile? What's your geographic audience breakdown? YouTube provides this information natively—use it.
If you're active on emerging platforms like Threads, Bluesky, or BeReal, acknowledge your early adopter status. Brands increasingly want to reach new communities before they become saturated.
Create separate rate cards for each platform. A TikTok video requires different effort than an Instagram Reels video or a YouTube Short. Your pricing should reflect those differences.
How to Create Custom Media Kits to Pitch Nano-Influencers: Step-by-Step
Step 1: Gather Your Data
Before designing anything, collect comprehensive analytics data. Export your metrics from each platform's native analytics tool (Instagram Insights, YouTube Analytics, TikTok Creator Analytics).
Document your last 90 days of performance across all metrics: engagement rate, reach, impressions, audience demographics, top-performing content types, posting frequency, and follower growth rate.
Screenshot everything. Native platform analytics screenshots carry more weight than your word. Use these screenshots to populate your media kit.
Step 2: Define Your Micro-Niche Positioning
Get specific about what makes your audience unique. Instead of "lifestyle creator," position yourself as "sustainable home organization for busy parents" or "indie gaming for casual female gamers aged 20-35."
Write a 2-3 sentence description of your exact audience and why they matter to brands in your niche. This becomes your media kit's core positioning statement.
Research 3-5 competitor nano-influencers in your exact niche. What are their engagement rates? Their audience sizes? Their rate cards (if public)? Position yourself accurately within this competitive landscape.
Step 3: Choose Your Format and Design
In 2026, there are three viable options: PDF, interactive digital document, or web-based media kit.
PDFs are traditional and still effective. Use design tools like Canva Pro (which offers free resources via InfluenceFlow partners) or Adobe Express to create professional PDFs without expensive software.
Web-based media kits are increasingly popular. Tools like Beacons, Linktree, or InfluenceFlow's free media kit creator allow you to create interactive media kits that track engagement and update in real-time. Brands see updated metrics without you manually changing anything.
Interactive documents (Figma, Miro) are compelling but require more technical skill.
For custom media kits to pitch nano-influencers, we recommend starting with InfluenceFlow's free media kit creator. It's designed specifically for nano-creators, and you can create custom designs without paying for premium tools.
Step 4: Structure Your Media Kit Strategically
Your media kit should follow this structure for maximum impact:
- Cover slide: Your name, niche, follower count on each platform, average engagement rate
- About you: 100-150 word bio emphasizing your expertise and audience connection
- Audience breakdown: Demographics and psychographics in visual format
- Performance metrics: Platform-by-platform data with charts
- Content portfolio: Examples of recent posts/videos
- Brand partnerships: Case studies or past collaborations (if applicable)
- Content offerings: What you're willing to create (feed posts, stories, reels, videos, etc.)
- Rate card: Clear pricing for each content type per platform
- Testimonials: Quotes from brands you've worked with
- Next steps: How brands contact you and what to expect
Step 5: Add Social Proof Elements
Include testimonials from brands you've worked with. A quote like "Working with [Creator] drove 18% higher conversion than our previous influencer partnerships" carries enormous weight.
Include metrics from past partnerships if brands approved sharing them. "Post-campaign analysis showed average product link clicks reached 340 users with 12% conversion rate" proves your audience actually buys.
Show metrics trends. Include a simple graph showing your engagement rate growing month-over-month, or your follower growth rate. Stability and growth matter.
Step 6: Prepare Multiple Versions
Create a baseline media kit, then customize versions for different industry verticals. Your sustainable fashion media kit emphasizes different audience characteristics than your general lifestyle media kit.
This is where custom media kits to pitch nano-influencers truly differentiate. Instead of sending the same media kit to every brand, send a version highlighting why your specific audience is perfect for their specific product.
Best Practices for Nano-Influencer Media Kits in 2026
Transparency Over Everything
Brands receive pitches constantly. The ones that win are transparent about metrics, audience data, and past performance. If your engagement rate dropped last month, you don't need to hide it—just show context.
"Engagement rate: 6.2% average (July), 5.8% (August) due to platform algorithm changes—rebounded to 7.1% in September" shows you understand platform dynamics, not that you're declining.
Screenshot your analytics. Use native platform data. Avoid third-party tool estimates unless you trust them completely. Brands will verify suspicious claims.
Include FTC compliance statements. Make clear you understand disclosure requirements and will disclose partnerships appropriately.
Mobile-First Design
80% of your audience is on mobile. Your media kit should too. PDFs with tiny text and small charts don't work on phones.
Use InfluenceFlow's mobile-optimized media kit creator or test your media kit on mobile devices before sending it out.
If you're using a PDF, keep font sizes at minimum 12pt. Use high-contrast colors. Keep charts simple and scannable.
Specificity Over Vanity Metrics
Every element of your media kit should answer one question: "Why is this creator's specific audience right for our brand?"
"I have 8,400 followers" doesn't answer that question. "I have 8,400 followers, 73% of whom follow brands in sustainable fashion and actively engage with product reviews" does.
Lead with engagement rate, not follower count. Put engagement rate in your cover slide in large text. Hide follower count in smaller print (it's still important, just less important).
Niche Authority Positioning
Position yourself as an expert in your micro-niche, not a generalist. Brands in your niche remember generalists. They hire experts.
Show proof of your expertise. Past partnerships with relevant brands, content consistency, audience expertise—these matter.
Use language that signals deep niche knowledge. Instead of "lifestyle content," say "minimalist living for working parents" or "fitness for women over 50."
Common Mistakes to Avoid in Custom Media Kits
Mistake 1: Leading with Follower Count
The days of follower vanity metrics are over. If your media kit's headline reads "8,500 followers," you've already lost.
Lead with "6.8% average engagement rate" or "8,200 highly engaged sustainability enthusiasts." Engagement is your real asset.
Put follower counts on the media kit, but as supporting data, not the headline.
Mistake 2: Inflated or Inaccurate Metrics
Brands verify everything. If your media kit claims 12% engagement rate but your actual rate is 6%, you'll get called out immediately.
Use honest averages over 90 days. Don't cherry-pick your best-performing month. Brands want to know what they can expect, not what happened once when a video went viral.
Screenshot your native analytics. This is your evidence.
Mistake 3: Generic Audience Descriptions
"Women aged 18-45 interested in lifestyle content" could describe millions of people. That's not useful.
Get specific: "Women aged 25-35 interested in sustainable living who actively follow eco-friendly brands and engage with zero-waste content." That's specific enough a brand can determine fit in seconds.
Mistake 4: No Clear Call to Action
Your media kit should end with a clear next step. "Interested in a partnership? Email me at [email] with your brand, product category, and budget range."
Include links to your contact info, media kit, and rate card. Make it frictionless for brands to reach out.
Mistake 5: Outdated Information
If your media kit is from 2024, update it immediately. Include your current metrics from the past 30-90 days.
Brands can tell when media kits are outdated. They'll assume your performance data is old too.
Mistake 6: Unprofessional Design
This doesn't mean you need expensive design skills. It means clean, readable, organized design.
Use InfluenceFlow's free templates or Canva's pre-designed media kit templates. Both look professional without requiring design experience.
Avoid cluttered layouts, too many fonts, or neon colors. Professional media kits use 2-3 fonts maximum and a simple color palette.
How InfluenceFlow Helps You Create Custom Media Kits to Pitch Nano-Influencers
Creating custom media kits to pitch nano-influencers shouldn't require expensive software. That's why InfluenceFlow built free tools specifically for this purpose.
Free Media Kit Creator
InfluenceFlow's media kit creator lets you build professional custom media kits to pitch nano-influencers without design experience. Choose a template, add your data, and publish instantly.
Your media kit updates in real-time as your metrics change. No more sending outdated information. Brands see your current engagement rate, follower count, and performance data every time they view it.
Mobile-optimized by default. Your media kit looks perfect on phones, tablets, and desktops.
Rate Card Generator
Pricing your services is confusing. InfluenceFlow's rate card generator calculates fair rates based on your engagement rate, follower count, platform, and content type.
Input your metrics, select your content types, and generate a professional rate card in seconds. Platform-specific pricing (Instagram feed posts cost more than stories). Content-type pricing (videos cost more than static images). Everything customizable.
Campaign Management Tools
Once brands start reaching out, influencer campaign management becomes critical. InfluenceFlow helps you organize pitches, track partnerships, and manage deliverables.
Store all brand communications in one place. Track which pitches converted and which didn't. Learn what messaging works.
Contract Templates and Digital Signing
Before any partnership begins, both sides need clear agreements. InfluenceFlow provides influencer contract templates ready to customize.
Add contract terms, send digitally, and get signatures instantly. Everything documented and legally sound.
Free Forever Advantage
Here's the best part: everything is completely free. Forever. No credit card required to get started.
While other platforms charge monthly fees for media kit builders, rate calculators, and campaign management, InfluenceFlow offers all three completely free. This is especially valuable when you're building custom media kits to pitch nano-influencers—you can create multiple versions for different brands without paying a cent.
Pitching Your Media Kit to Brands: Strategy and Execution
Research Brands Before Pitching
Don't send custom media kits to pitch nano-influencers blindly. Research each brand first.
Does your audience match their target customer? Check their recent Instagram posts, TikTok videos, and brand partnerships. Do they work with creators like you?
What's their current product focus? Are they launching something new? Brands actively launching products are more receptive to partnership pitches.
Check if they've worked with other nano-influencers. If yes, study those partnerships. How did they position themselves?
Personalize Your Outreach
Generic pitches get ignored. Personalized pitches get responses.
"Hi Brand Manager, I noticed you recently partnered with [Creator] on [Product]. My audience of eco-conscious consumers would be equally interested in [Product], with stronger engagement rates (6.8% vs. 5.1%). Here's my media kit..."
That personalization signals you did research and you're not mass-pitching. Brands respond better to it.
Reference specific products, campaigns, or values from the brand. Show you understand their business.
Strategic Timing
Pitch timing affects response rates significantly. Brands have budget cycles.
Q4 (October-December) has the largest budgets. Pitch in September and early October for holiday campaigns.
Q1 (January-March) has tighter budgets post-holiday. Avoid major pitches unless pitching evergreen products.
Pitch on Tuesdays-Thursdays between 10am-3pm. Studies show highest open rates during these times.
Avoid Fridays. Brand managers are wrapping up weeks and unlikely to open new pitches.
Follow-Up Strategy
If you don't hear back in 5 business days, follow up once. If still no response after 3 days, move on.
Two follow-ups maximum. More becomes harassment.
Space follow-ups appropriately. "Wanted to check in—did my media kit reach you?" is fine after 5-7 days. That's it.
Frequently Asked Questions
What Should I Include if I Have No Brand Partnerships Yet?
Emphasize your engagement rate, audience quality, and growth trajectory. Include case studies of your best-performing content. Show brands what to expect from partnership.
Focus on your audience alignment with potential partners. Prove your followers are perfect for their products, even if you haven't worked with brands before.
Use InfluenceFlow's media kit templates designed for new creators—they don't require past partnership examples.
How Often Should I Update My Media Kit?
Update quarterly at minimum. More frequently if your metrics change significantly.
If your engagement rate jumps 2+ percentage points, update immediately. That's a major improvement worth highlighting.
Use InfluenceFlow's real-time updating media kit creator. Your data updates automatically as you gain followers and engagement.
What Engagement Rate Should I Target?
For nano-influencers, 3-5% is acceptable. 5-8% is competitive. 8%+ is exceptional.
Engagement varies by platform. TikTok engagement rates are typically highest (5-12%), followed by Instagram (2-6%), then YouTube (1-3%).
Don't claim engagement rates you don't have. Brands verify everything.
How Do I Price My Services as a Nano-Influencer?
Use InfluenceFlow's rate card generator. Input your metrics, and it calculates fair pricing automatically.
General 2026 benchmarks: $100-500 per Instagram Feed post, $50-250 per Story series, $75-400 per Reels video, $100-600 per TikTok video.
Rates vary by niche. Specialized niches (sustainability, disability advocacy) command premiums. Offer package discounts for multi-post partnerships.
Should My Media Kit Be a PDF or Digital Link?
Both work, but digital links are superior in 2026.
Digital media kits (like those created in InfluenceFlow) update automatically, track engagement, and feel more modern.
If sending PDFs, also include a digital link version. Some brands prefer PDFs for record-keeping.
What Platform Should My Media Kit Focus On?
Lead with your strongest platform (highest engagement rate or follower count). Include secondary platforms as supporting data.
If your TikTok engagement rate is 8% but Instagram is 3%, lead with TikTok.
If you have similar strength across platforms, create separate media kit versions emphasizing each platform's unique strengths.
How Do I Handle Brands Asking to Lower My Rates?
Stand firm on your value. Brands ask for discounts from everyone—it's standard negotiation.
Offer alternatives: "I can reduce rates 15% for a 3-month retainer" or "I can include additional Stories for the same price instead of lowering the rate."
Never undervalue yourself. Discounts train brands to expect discounts forever. influencer rate negotiation strategies become critical here.
What If I'm Just Starting Out with Few Followers?
Lead with engagement rate and audience quality, not follower count.
Position as "growth-focused" and "emerging in [niche]." Brands like working with up-and-coming creators—lower costs, high engagement, and growth potential.
Include growth trajectory. "350 followers added this month" signals momentum.
Should I Include Pricing in My Media Kit?
Yes. Clear pricing eliminates back-and-forth negotiations and filters unqualified leads.
Brands appreciate transparency. If your prices are transparent, you'll get fewer low-ball offers.
Use InfluenceFlow's rate card generator to create professional pricing tiers based on deliverable type.
How Do I Protect My Analytics Data?
Screenshot your native analytics, not third-party estimates. Never share login credentials.
Use InfluenceFlow's media kit tools that display metrics publicly without exposing your account credentials.
You can share specific numbers without sharing everything. "Average engagement rate: 6.8%" doesn't require exposing full audience breakdowns if you're not comfortable.
How Do I Know If My Media Kit Is Working?
Track responses. Are brands reaching out after viewing your media kit?
Use influencer marketing analytics to measure pitch response rates, partnership conversion rates, and average deal value over time.
If you're getting zero responses after 20-30 pitches, revise your media kit. Your messaging, positioning, or design likely needs adjustment.
What Should I Do If a Brand Asks for Custom Metrics I Don't Track?
Be honest. "I don't currently track that metric, but I can start." Then follow through.
Most requests are for reasonable data: click-through rates, audience sentiment, demographic breakdowns. These are trackable with native analytics.
For metrics you can't track (like exact purchase attribution), explain why: "Instagram Insights doesn't provide purchase-level data without a pixel, but I can create a unique link to track clicks."
How Can I Stand Out Among Hundreds of Other Nano-Influencers Pitching?
Personalization and specificity. Generic pitches blend together. Specific pitches stand out.
Lead with your engagement rate and audience quality, not follower count. Most nano-influencers lead with follower count—differentiate by leading with what matters.
Create custom versions of your media kit for different brands. Emphasize why your specific audience is perfect for their specific product.
Conclusion
Custom media kits to pitch nano-influencers are no longer nice-to-have—they're essential for 2026 success. The brands investing in influencer partnerships increasingly prioritize nano-influencers with highly engaged audiences over macro-influencers with vanity metrics.
Your custom media kit to pitch nano-influencers should emphasize three things: engagement over follower count, audience specificity over generality, and niche expertise over broad appeal.
Key takeaways for creating effective media kits:
- Lead with engagement rate and audience quality, not follower count
- Include detailed audience breakdowns showing micro-niche positioning
- Use platform-specific metrics (TikTok completion rates, Instagram Reels reach, YouTube watch time)
- Show past brand partnerships with real results when possible
- Price clearly and defend your value through data
- Create multiple versions targeting different brand types
- Update quarterly with current metrics
Ready to create your custom media kit to pitch nano-influencers? InfluenceFlow media kit creator makes it free and simple. No credit card required. Start in minutes, publish instantly, and begin attracting brand partnerships today.
The nano-influencer economy is growing. Brands are looking for creators exactly like you. With the right custom media kit to pitch nano-influencers, you'll be the creator they find first.
Get started with InfluenceFlow's free media kit creator today. Build your media kit in under 15 minutes and start pitching brands by tomorrow.
Frequently Asked Questions
What's the difference between a nano-influencer and a micro-influencer?
Nano-influencers have 1,000-10,000 followers. Micro-influencers have 10,000-100,000 followers. The distinction matters because nano-influencers face different competitive pressures and typically have higher engagement rates. Custom media kits to pitch nano-influencers emphasize this engagement advantage specifically.
Can I use the same media kit for all brands?
No. While you can use the same foundational template, customize it for each brand. Emphasize different audience segments, content pillars, or past partnerships relevant to each brand. A media kit for a sustainable fashion brand should highlight eco-conscious audience data. A media kit for a tech brand should emphasize early adopter positioning.
How long does it take to create a professional media kit?
With InfluenceFlow's free media kit creator, 15-30 minutes. With design tools like Canva, 45-90 minutes. The actual design doesn't matter as much as having accurate data and clear positioning. Many successful custom media kits to pitch nano-influencers are simple one-page documents.
What if my engagement rate is low?
Acknowledge it directly. Low engagement often signals content-market fit problems, not impossibility. Analyze what content performs best. Emphasize that content type prominently. Position yourself in a specific niche where that content resonates. Low engagement isn't disqualifying—it just requires positioning adjustment.
Should I include my TikTok data if I just started on the platform?
Yes, but frame it correctly. "Emerging on TikTok with 2,000 followers and 8% average engagement rate" signals early adopter status and momentum. Brands like being early on creators' journeys. Emphasize growth rate, engagement percentage, and content quality over follower count.
How do I handle working with brands that demand exclusivity?
Be clear about your exclusivity terms in your rate card. "Exclusivity (30-day): +40% rate increase" sets expectations. Not all brands deserve exclusivity. Evaluate each request carefully.
What metrics matter most for TikTok nano-influencers?
Watch completion rate (percentage of video watched completely), shares, and comment sentiment. TikTok's algorithm doesn't care about follower count—it rewards engagement. Lead with these metrics in your custom media kit.
Can I charge different rates for different seasons?
Absolutely. Q4 (holiday season) commands premium rates due to higher brand budgets. Q1 is typically slower. State seasonal pricing clearly in your rate card: "Standard rate: $250. Q4 premium (Oct-Dec): $350."
How do I prove my audience is brand-safe?
Show comment sentiment (percentage of positive comments), audience demographic alignment with brand values, and past partnerships with relevant brands. Screenshot positive comments from your content. This demonstrates your audience responds positively to recommendations.
Should I negotiate rates downward for long-term partnerships?
Yes, but strategically. "Standard rate: $300 per post. Quarterly package (12 posts): $250/post" incentivizes longer commitments while maintaining your value. Never offer unlimited discounts—those devalue your work.
What's the biggest mistake nano-influencers make with media kits?
Leading with follower count instead of engagement rate. Brands don't care how many people follow you—they care how many people actually engage with your content. Flip this priority and your conversion rate improves dramatically.
How often should I pitch to brands?
Consistently but strategically. Set a goal of 10-15 quality pitches per month to brands that align with your niche and audience. Quality beats quantity. Five personalized pitches to perfect-fit brands outperform fifty generic pitches to random companies.