Influencer Rate Card: The Complete 2025 Guide to Pricing Your Content

Introduction

An influencer rate card is a professional pricing document that outlines what you charge for content collaborations, including fees for different platforms, deliverable types, and audience sizes. Think of it as your business menu—it tells brands exactly what they'll pay for partnership with you.

In 2025, rate cards have become essential tools for creators who want to be taken seriously. Gone are the days of mysterious pricing and awkward negotiations. Today's brands expect transparency, professionalism, and clearly structured pricing from the influencers they partner with. Whether you're just starting out with 1,000 followers or managing a six-figure community, a solid rate card sets expectations and helps you avoid undervaluing your work.

This guide covers everything you need to build, optimize, and maintain a competitive rate card that reflects your true value. You'll learn platform-specific pricing strategies, niche-based rate calculations, and how to negotiate confidently with brands. By the end, you'll have a clear roadmap for creating a rate card that works for your audience size, niche, and career stage.

1. What Is an Influencer Rate Card? (The Fundamentals)

1.1 Definition and Purpose

An influencer rate card is a structured document showing what brands pay for different types of content collaborations. It typically breaks down pricing by platform (Instagram, TikTok, YouTube), content format (posts, Reels, Stories), and sometimes by follower tier or engagement metrics.

The primary purpose is to create transparency and professionalism in influencer-brand negotiations. Instead of texting a brand "how much are you offering?" you can confidently send a rate card that shows your value. According to Influencer Marketing Hub's 2025 industry report, 73% of successful influencer partnerships begin with the creator providing a clear rate card or media kit to the brand during initial contact.

Rate cards eliminate the back-and-forth of price haggling by establishing your baseline rates upfront. They also protect you from lowball offers and set clear expectations about what's included in each price tier. Brands appreciate the professionalism—it signals that you understand your market value and run your creator business like a legitimate operation.

1.2 Key Components Every Rate Card Should Include

A professional rate card should contain:

• Current metrics: Follower counts across all platforms, average engagement rates, and audience demographics
• Platform-specific pricing: Different rates for Instagram, TikTok, YouTube, and other relevant platforms
• Content format pricing: Feed posts, Stories, Reels, TikToks, carousel posts, and videos priced separately
• Usage rights clarification: Whether content is exclusive, perpetual, or limited-use
• Revision policy: How many rounds of feedback/changes are included
• Timeline and turnaround: Standard delivery times and rush fees
• Exclusivity clauses: Whether you can work with competing brands (and at what premium)
• Contact information: Email, phone, or inquiry form for partnership inquiries

Before negotiating rates, create a detailed influencer media kit to showcase your full value proposition alongside your rate card. The two work together—your media kit tells your story, while your rate card tells brands exactly what they'll pay.

1.3 Why Brands Expect Rate Cards

In 2025, requesting a rate card is standard brand practice. According to Adweek's 2025 influencer marketing study, 82% of brands and agencies now request rate cards before even scheduling a discovery call with creators.

Brands expect rate cards because they're planning budgets, comparing multiple creators, and need transparency to get approvals from their finance and marketing departments. Agencies especially rely on rate cards to quickly evaluate whether a creator fits within their campaign budget before investing time in relationship-building.

When you provide a professional rate card, you're signaling that you're a serious business partner—not a hobbyist hoping for free product. Interestingly, creators with rate cards tend to get hired at higher rates than those who negotiate on a case-by-case basis, because the rate card itself projects confidence and professionalism.

2. Platform-Specific Pricing in 2025

2.1 Instagram Rate Card Breakdown

Instagram pricing varies significantly by content type. In 2025, Instagram feed posts typically command the highest rates because they have longer lifespan and better audience retention compared to Stories.

Feed Post Pricing Benchmarks by Follower Tier (2025 averages): - 10K-50K followers: $300-$800 per post - 50K-100K followers: $800-$2,000 per post - 100K-500K followers: $2,000-$8,000 per post - 500K+ followers: $8,000-$25,000+ per post

These figures assume 3-5% engagement rates. If your engagement is significantly higher (7%+), you can justify premiums of 20-30% above these benchmarks. According to Later's 2025 Social Media Benchmark Report, engagement rate matters more than follower count when brands evaluate creators—a 50K follower account with 8% engagement often outperforms a 200K account with 2% engagement.

Instagram Reels are now priced closer to feed posts because they drive similar engagement and reach. However, many creators charge 10-15% premiums for Reels that hit trending audio or have specific viral potential.

Stories are typically the lowest-priced Instagram content type, ranging from $100-$500 depending on your follower count, because they disappear after 24 hours and reach only a fraction of your audience.

2.2 TikTok Rate Card Structure

TikTok has disrupted traditional influencer pricing because the platform's algorithm rewards consistency and creativity over follower count. A TikToker with 100K followers might command higher rates than an Instagram creator with 500K followers, because TikTok's "For You Page" can take content viral regardless of follower count.

TikTok pricing is typically lower per video than Instagram, but creators often charge for deliverable quantity rather than individual video prices. For example, a TikTok creator might quote "$5,000 for 5 organic-style TikToks over 30 days" instead of "$1,000 per video."

2025 TikTok Rate Ranges: - 10K-100K followers: $200-$1,000 per video (or $1,500-$5,000 for 3-5 video packages) - 100K-1M followers: $1,000-$5,000 per video (or $5,000-$15,000 for multi-video packages) - 1M+ followers: $5,000-$15,000+ per video

What makes TikTok unique is the creator fund context. While TikTok Creator Fund pays creators based on video views (typically $0.02-$0.04 per 1,000 views), brands pay flat rates for sponsored content that they know will be created with their specific requirements in mind.

TikTok also supports unique pricing for green screen videos, trending audio integrations, and viral-style content, which can command 20-40% premiums over standard rates.

2.3 YouTube, YouTube Shorts, and Emerging Platforms

YouTube long-form video pricing is typically CPM-based (cost-per-thousand views) rather than flat-rate, though some creators prefer flat fees. YouTube CPM rates range from $15-$50 depending on audience location and niche (finance niches earn higher CPMs than general lifestyle, for example).

However, many creators now quote flat rates instead: $2,000-$10,000 for a 5-10 minute branded video, depending on follower count and production requirements. If a brand wants you to handle video editing, production complexity increases your rate significantly—often adding 50-100% to your base fee.

YouTube Shorts are priced similarly to TikToks, ranging from $500-$3,000 per short depending on your audience size.

Emerging platforms like Threads and LinkedIn are still establishing rate conventions. In 2025, many creators charge 50-70% of their Instagram rates for Threads content, and 100-150% of Instagram rates for professional LinkedIn content (because it reaches high-value audiences like decision-makers and executives). InfluenceFlow's Rate Card Generator now includes templates for these emerging platforms, making it easy to factor them into your pricing.

2.4 Cross-Platform Bundles and Discounts

Smart creators offer bundle discounts to incentivize brands to work across multiple platforms. A typical bundle might look like:

• 1 Instagram post + 1 Instagram Reel + 5 TikToks: Normal rates would be $1,500, bundled price $1,200 (20% discount)
• 2-week multi-platform campaign (2 Instagram posts, 3 Reels, 10 TikToks, 1 YouTube video): Normal rates $5,000+, bundled price $3,500 (30% discount)

These discounts incentivize larger campaigns while maintaining healthy margins. Most creators find that bundle discounts of 15-25% are sustainable while still being attractive to brands.

3. Rate Card Pricing by Follower Count & Engagement

3.1 Micro-Influencer Pricing (1K-10K followers)

Micro-influencers often undervalue themselves, accepting $100-$300 per post when they could charge $400-$800. The psychology is understandable—you're building your audience—but it sets a dangerous precedent.

Why micro-influencers shouldn't discount aggressively: Micro-influencers often have higher engagement rates than larger creators. According to HubSpot's 2025 Influencer Marketing Report, accounts with 1K-10K followers averaged 5.4% engagement rates, compared to 2.2% for accounts over 100K followers. This means a 5K-follower creator with 8% engagement might actually deliver better ROI than a 100K-follower account with 2% engagement.

If you're in the micro-influencer tier, focus on engagement-based pricing rather than pure follower counts. Create a [INTERNAL LINK: rate card calculator tool] that factors in your specific engagement rate—this helps justify premium pricing to brands who understand metrics beyond vanity numbers.

Realistic micro-influencer rates (2025): - 1K-5K followers, 3%+ engagement: $300-$600 per post - 5K-10K followers, 4%+ engagement: $600-$1,200 per post

Many successful micro-influencers also quote usage-rights premiums: "All rates above are for 30-day exclusive use. Additional 30-day extensions are 50% of original rate."

3.2 Mid-Tier Influencer Pricing (10K-100K followers)

Mid-tier influencers (10K-100K followers) operate in the sweet spot of scale and profitability. Brands actively seek this tier because they're more affordable than mega-influencers but have substantial reach.

2025 Mid-tier pricing benchmarks: - 10K-25K followers: $800-$2,000 per Instagram post - 25K-50K followers: $1,500-$3,500 per Instagram post - 50K-100K followers: $3,000-$8,000 per Instagram post

A common mistake at this level is inconsistent pricing. You might charge $2,500 for one brand and $1,500 for another in the same niche—word gets around, and you lose credibility. Instead, establish firm baseline rates and adjust only for legitimate variables: exclusive rights (+30%), rush fees (+50%), or custom deliverables (+25-50%).

At this tier, you should also consider engagement tier pricing. If your engagement is 5%+, price at the high end of your follower tier. If it's 2-3%, price at the lower end but commit to improving engagement through content optimization.

3.3 Macro-Influencer Pricing (100K+ followers)

Macro-influencers (100K-1M+ followers) operate in a different pricing universe. Rates start at $5,000-$15,000 per post and scale upward based on platform, niche, and specific audience demographics.

Key consideration for macro-influencers: Engagement often declines as follower counts increase. An account with 500K followers might have 1.5% engagement, while a 100K account has 4% engagement. This is normal—larger audiences are harder to engage consistently. However, it means macro-influencers often negotiate based on reach (total impressions) rather than engagement rate.

Macro-influencers also add exclusivity premiums: "My standard rate of $10,000 is for non-exclusive use. For 90-day exclusivity in your category, add $5,000."

4. Niche-Specific Rate Card Strategies

4.1 Fashion & Luxury Rate Cards

Fashion is one of the highest-paying niches for influencers. A 50K-follower fashion creator often commands higher rates than a 100K-follower lifestyle creator, because fashion brands have larger marketing budgets and luxury positioning justifies premium influencer rates.

2025 Fashion pricing premiums: - Luxury brands (designer clothing, high-end jewelry): 30-50% premium over standard rates - Fast-fashion and mid-market brands: Standard to slightly above-standard rates - Seasonal campaigns (Fashion Week, holidays): 20-30% premium

Fashion also supports seasonal bundling. You might offer "Spring Campaign Package: 8 posts + 12 Reels + TikTok series for $8,000" during peak fashion seasons.

4.2 Beauty & Cosmetics Rate Cards

Beauty influencers often have the highest engagement rates because beauty audiences are highly engaged and loyal. This justifies premium pricing.

Beauty-specific considerations: - Makeup tutorial content vs. promotional posts have different perceived value - Product launch exclusivity: Brands often pay premiums ($500-$2,000 extra) to have your first reveal of their product - Affiliate link inclusion: Some beauty creators add 5-10% to rates if brands want affiliate links (because you're driving direct sales)

Many beauty creators structure rates as flat-fee + affiliate percentage (e.g., "$2,000 flat fee for the post + 8% of sales through your unique link for 90 days"). This aligns incentives and can earn you 20-40% more than flat-rate-only deals.

4.3 Tech & Business Rate Cards

Tech and B2B influencers command premium rates because they reach valuable audiences (decision-makers, high-income earners). According to Influencer Marketing Hub's 2025 data, tech niche influencers earn 40-60% more per engagement than lifestyle influencers.

Tech rate cards often emphasize: - Audience quality over quantity: A 20K-follower tech influencer might charge more than a 100K lifestyle influencer - ROI language: Focus on how your audience makes purchasing decisions, evaluates products, and influences others - Thought leadership premium: Educational content and expert positioning command 50-100% premiums over basic promotional posts

4.4 Lifestyle, Wellness & Niche Communities

Niche communities (sustainability, LGBTQ+, disability advocacy, etc.) have become increasingly valuable to brands seeking authentic representation and community trust.

Niche community premiums (2025): - Your rates can be 20-40% higher than general lifestyle creators at the same follower tier - Brands value community authenticity and trust more than raw reach numbers - Exclusivity and alignment are often negotiable—brands pay more to be associated with creators who share their values

Many niche creators now include impact-focused alternatives: "For nonprofits and social enterprises, I offer 50% discounts on all rates."

5. How to Create Your Own Influencer Rate Card

5.1 Step-by-Step Rate Card Creation Process

Step 1: Audit Your Current Metrics Gather your current follower counts, average engagement rates, and audience demographics from each platform. Calculate engagement rate as: (Total Likes + Comments + Saves) ÷ Follower Count × 100 = Engagement Rate %. Most creators should average 2-5% engagement; if you're below 2%, focus on content improvement before pricing aggressively.

Step 2: Research Competitive Rates Look at 5-10 creators in your niche at similar follower tiers. Check their media kits if available, read agency rate guidelines, and note what they're charging. Don't just assume they're pricing correctly—evaluate whether their engagement justifies their rates.

Step 3: Calculate Your Baseline Rates Use this simple formula: Baseline Rate = (Follower Count × 0.5 to 1.0) + (Engagement Rate × 100). For example, a creator with 50K followers and 4% engagement: (50,000 × 0.75) + (4 × 100) = $37,500 + $400 = $37,900 as a yearly revenue target. Divide by 12 for monthly, then by average posts per month to get per-post rates.

Alternatively, many creators use cost-per-engagement (CPE) pricing: Determine what you want to earn per engagement (typically $0.50-$2.00 depending on niche), then calculate: Rate = (Follower Count × Engagement Rate ÷ 100) × Cost-Per-Engagement. This ties your pricing directly to proven delivery metrics.

Step 4: Define Your Value Proposition What makes you different? High engagement? Niche authority? Audience demographics? Longer-form content? Build your rate card narrative around your unique strengths.

Step 5: Create Tiered Structures Design "Good, Better, Best" pricing: Good = 1 post, Better = 3 posts + 1 Reel, Best = 5-post campaign with ongoing stories. Price the tiered packages with increasing discounts to incentivize larger commitments.

Step 6: Test and Adjust Launch your rate card and track responses. After 30-60 days, assess: Are brands biting at these prices? Are you getting inquiries but losing deals due to price? Adjust by 10-15% based on real-world feedback.

5.2 Building Your Tiered Package Strategy

Create clear tier names and what they include. For example:

Each tier should offer clear value progression without making the lower tiers feel cheap. The premium tier should feel like the obvious choice for brands wanting maximum impact.

5.3 Using Rate Card Templates and Tools

A professional rate card should be clean, visually appealing, and easy to scan. InfluenceFlow's free Rate Card Generator allows you to build professional rate cards in minutes with customizable templates designed for 2025 standards. The generator includes platform-specific sections, tiered pricing templates, and automatic PDF export—all without requiring a credit card.

When designing your rate card: - Use your brand colors and fonts for consistency with your [INTERNAL LINK: media kit for influencers] - Include high-quality brand photos (1-3 images maximum) - Use tables for pricing clarity - Make your engagement rates and unique selling points prominent - Include your contact information and inquiry process

6. Niche-Specific Deliverable Pricing

6.1 Pricing Different Content Types

Not all content is created equal. A 2-minute video requires more production work than a carousel post, so pricing should reflect labor.

Content type pricing hierarchy (indexed to static post = 1x): - Static Image Post: 1x (baseline) - Carousel Post (3-5 slides): 1.2x - Stories (3-5 per day): 0.3-0.5x per story - Reels (15-60 seconds): 1.5-2x - TikToks (15-60 seconds): 1.2-1.5x - YouTube Videos (5-10 minutes): 3-5x - Behind-the-Scenes Content: 0.8x

These multipliers account for production time and difficulty. A YouTube video that requires scripting, filming, editing, and revisions commands significantly higher rates than a quick phone photo post.

6.2 TikTok vs. Reels vs. Stories Pricing Models

Many creators ask, "Why charge different rates for the same 15-second video on TikTok vs. Instagram Reels?" The answer: audience size and algorithm behavior.

Why pricing varies by platform: - Instagram Reels reach your existing followers first, then feed algorithm - TikTok reaches primarily non-followers through the For You Page - Stories reach only active followers and have 24-hour lifespan - Feed posts have indefinite lifespan

So a TikTok video often reaches larger total audiences than the same video as an Instagram Reel, justifying different rates. However, this varies by creator—assess your platform performance and price accordingly.

6.3 Alternative Deliverables Beyond Social Posts

Modern influencer marketing includes many deliverables beyond social posts. Consider adding these to your rate card:

• Podcast appearances: $500-$2,000 depending on show size
• Blog posts: $1,000-$3,000 for 2,000+ word posts
• Email newsletter features: $500-$2,000 depending on list size
• Webinar appearances: $1,000-$5,000
• Brand ambassador programs: $2,000-$10,000+ per month for ongoing representation

These alternative deliverables often have higher per-unit rates than social content because they require different skills and reach engaged audiences in different contexts.

7. Rate Card Psychology & Pricing Strategy

7.1 Pricing Psychology for Creators

Your first quoted price anchors the negotiation. If you say $5,000, the brand negotiates down to $4,000. If you say $3,000, they negotiate to $2,250. This is why anchoring high matters—even concessions land you at healthy rates.

Psychological tactics that work in rate card pricing:

Bundling Effect: Three posts at $1,500 each = $4,500. But "$4,200 for 3 posts" feels like a deal, even though you're only discounting 6%. Brands subconsciously calculate value in bundles.

Prestige Pricing: Creators with high rates often get more inquiries than those with low rates, because high prices signal quality. This counterintuitive principle—that expensive things seem better—is well-documented in pricing psychology.

Avoid Underpricing Spirals: If you undercharge today, it's nearly impossible to raise rates later without losing that client. Start at sustainable rates even if it means fewer initial inquiries.

7.2 Negotiation Fundamentals

Not every brand will accept your rate card as-is. Here's how to navigate negotiations:

When to hold firm: Engagement rate, usage rights, exclusivity, content requirements. These are non-negotiable because they directly impact your value and effort.

When to negotiate: Timeline (rush rates), specific deliverable quantities, or multi-month commitments (volume discounts).

The exposure objection: Brands sometimes offer "exposure" instead of payment. Your response: "I appreciate the offer, but my business model requires payment for content creation. However, I'm happy to discuss your budget to find a mutually beneficial rate." If they have no budget, they're not a real opportunity.

Negotiation scripts: - "I understand budget is tight. However, my rates reflect the engagement and reach I deliver. Here's my ROI breakdown [show data]. Can we work within this range?" - "I'm committed to making this partnership work. Rather than dropping my rate, could we adjust the deliverables? I can do 3 posts instead of 5 for $3,000 instead of $5,000." - "My rates haven't increased in 6 months despite 25% engagement growth. I'm happy to work with you, but they're firm as of [date]."

7.3 Building Your Rate Card Narrative

The best rate cards tell a story. Instead of just listing prices, explain why you price this way:

"My engagement rate averages 6.2%, 2.8x higher than industry average for my follower tier. This means your sponsored post reaches engaged, qualified audience members who trust my recommendations. Higher engagement justifies premium rates."

Or for niche creators:

"My audience is 87% decision-makers in [your field], making them 10x more valuable to B2B brands than general lifestyle audiences. Premium pricing reflects audience quality, not just quantity."

Learn how to calculate influencer marketing ROI to support your pricing narrative. When you can say, "My followers typically convert at 3.2% for brand partnerships," brands understand your value immediately.

8. Rate Card Mistakes to Avoid & Red Flags

8.1 Common Rate Card Mistakes

Mistake 1: Inconsistent Pricing Across Platforms You charge $1,500 for Instagram but $3,000 for TikTok with the same follower count. Consistency signals confidence; wildly varying rates signal uncertainty.

Mistake 2: Outdated Metrics Your rate card shows 50K followers when you now have 150K. Brands notice, and outdated info makes everything else seem untrustworthy.

Mistake 3: Overly Complicated Tiering If you have 7 different package options, brands get confused. Stick to 3-4 clear tiers: Essential, Growth, Premium, and optionally Custom.

Mistake 4: Not Accounting for Production Time You quote $800 for a video deliverable, then spend 8 hours scripting, filming, and editing. That's $100/hour—probably less than you should charge. Factor production time into all deliverables.

Mistake 5: Missing Critical Information Your rate card doesn't specify: usage rights, revision limits, content approval timeline, or exclusivity clauses. Brands then assume unfavorable terms, leading to conflict.

8.2 Red Flags in Brand Rate Card Inquiries

Red Flag 1: "What's your best price?" This means they haven't budgeted properly and are comparison shopping purely on cost. Often leads to scope creep and difficult clients.

Red Flag 2: Vague Deliverable Requests "We want organic-style content" without specifying format, platform, or exact requirements. This leads to revision cycles and frustration.

Red Flag 3: No Defined Payment Terms Brands who won't commit to payment timeline upfront often delay payment indefinitely. Establish 50/50 payment terms (50% deposit, 50% upon delivery) as standard.

Red Flag 4: Requests to Waive Usage Rights "We want to use your content forever, everywhere, for free" is a hard pass unless they're paying significantly more ($3,000+).

Red Flag 5: Urgent/Rush Projects Last-minute campaigns requested at standard rates are red flags. Either charge rush fees (+50-100%) or decline.

8.3 Legal and Contract Considerations

Your rate card should clarify legal terms. Before signing, review our influencer contract templates guide to ensure you understand:

• Usage Rights: Is the content exclusive to this brand? For how long? Can they use it forever?
• Revisions: How many revision rounds are included? (Typically 2-3; additional revisions cost extra)
• Payment Terms: Deposit required? Payment schedule?
• Content Approval: Do they approve content before or after posting? (Before approval is typically required)
• Liability: Who's responsible if content underperforms? (You're typically not liable for engagement/reach)
• Takedown Rights: Can the brand or you remove content after publication?

InfluenceFlow's free contract templates handle all these considerations, protecting both you and the brand.

9. Raising Your Rates: The Evolution Strategy

9.1 When and How to Increase Your Rates

You should raise rates every 6-12 months if you're growing. Signs it's time to raise rates: - Your engagement rate has increased by 2%+ since your last rate revision - Your follower count has grown 50%+ - Brands are consistently accepting your rates without negotiation - You're booking 90%+ of inquiries (supply/demand imbalance)

How to raise rates without losing clients: - Increase by 10-15% per raise (not 50%+ overnight) - Grandfather existing clients: "New rate effective [date]. Current partnerships remain at current rates." - Announce increases with data: "My engagement has grown from 3% to 4.8% in the past 6 months, justifying this rate adjustment." - Give 30 days notice before new rates take effect

9.2 Communication Strategy for Rate Increases

When sending rate increases to existing brands, use language like:

"Thank you for our successful partnership this year. My engagement metrics have grown significantly [attach data], and I'm adjusting my rates accordingly effective [date] to reflect this growth. Existing projects through [date] remain at current rates. I'm committed to delivering even better results in our future collaborations."

This is professional, data-backed, and maintains goodwill.

10. Best Practices & Pro Tips for 2025

10.1 Quarterly Rate Card Reviews

Review your rate card quarterly: - Check if engagement metrics have changed - Compare your rates to competitors at your tier - Assess which packages are selling best (adjust accordingly) - Update any outdated information

10.2 Seasonal Rate Adjustments

In Q4 (October-December), brands have more budget and campaign urgency. Many creators increase rates 20-30% during peak seasons. This is legitimate because demand is higher.

In Q1 (January-March), budgets reset and brands are recovering from holiday spending. Offering modest discounts or "Q1 Value Bundles" can maintain booking volume.

10.3 Data-Driven Pricing

Track which rate packages sell best. If 80% of brands choose your "Growth" package, maybe your "Essential" is priced too low or offers too little value. Use real booking data to optimize your offerings.

10.4 Transparency vs. Negotiation

Transparency approach: Rate card shows exact prices for everything. Brands either accept or decline—no negotiation.

Negotiation approach: Rate card shows starting rates with note: "Custom packages and multi-month campaigns available at negotiated rates."

Both work. Choose based on your personality and market. Transparency appeals to organized, professional brands. Negotiation appeals to larger brands that expect flexibility.

11. How InfluenceFlow Simplifies Rate Card Management

InfluenceFlow's platform streamlines the entire rate card workflow:

Rate Card Generator: Build professional rate cards in 5 minutes using customizable templates. Upload your metrics, select your platforms, and generate a polished PDF ready to send to brands.

Media Kit Integration: Your rate card syncs with your [INTERNAL LINK: media kit creator for influencers], ensuring consistent branding and messaging.

Contract Templates: Pair your rate card with legally-vetted contract templates that clarify all terms discussed in this guide.

Campaign Management: When brands book through InfluenceFlow, the contract terms automatically populate from your rate card, eliminating confusion.

Payment Processing: Get paid securely through InfluenceFlow's built-in payment system—no invoicing back-and-forth needed.

Creator Directory: Make your rate card visible to brands actively seeking creators in your niche, generating inbound opportunities.

The entire workflow—from rate card creation to payment—happens in one free platform. Get started with InfluenceFlow today—no credit card required.

Frequently Asked Questions

Q1: What engagement rate should I have before creating a rate card? A: You can create a rate card at any follower level, but brands take you seriously when engagement is 2%+. If you're below 2%, focus on content improvement for 30-60 days, then launch your rate card. Micro-influencers with 3%+ engagement often outcompete larger creators with 1% engagement.

Q2: Should I include my rate card on my Instagram bio or website? A: Yes, make it easily accessible. Include a link in your bio: "Brand partnerships: [link to rate card]" or attach a PDF to your website. Many brands search for rate cards before reaching out, so prominence helps.

Q3: How do I price if my engagement varies wildly by content type? A: Create platform-specific rates or content-type-specific rates. For example: "Feed posts: $1,500 | Reels: $1,800 | TikToks: $1,200" explains why engagement varies without confusion.

Q4: Can I charge different rates for different brands? A: Yes, but be consistent within tiers. You can charge luxury brands 30% premiums, and nonprofits 50% discounts, but don't charge random rates to random brands—word gets around fast.

Q5: What if a brand says my rates are too high? A: