Media Kits for Brand Partnerships: The Complete 2026 Guide for Creators and Brands
Introduction
Creating a strong media kit is no longer optional. In 2026, media kits for brand partnerships have become the foundation of successful creator-brand collaborations.
According to Influencer Marketing Hub's 2026 State of Influencer Marketing report, 73% of brands now require media kits before considering partnerships. Meanwhile, creators with professional media kits receive 45% more partnership inquiries than those without them.
Media kits for brand partnerships serve dual purposes. For creators, they're persuasion tools that showcase value and secure better rates. For brands, they're decision-making documents that determine which creators to work with.
This guide covers everything you need to know about media kits in 2026. You'll learn what to include, how to design them, and how to use them to close more deals. Plus, we'll show you how InfluenceFlow's free media kit creator tool can help you build a professional kit in minutes—no credit card required.
What Is a Media Kit and Why It Matters in 2026
Definition and Evolution
A media kit for brand partnerships is a one-page or multi-page document that showcases a creator's audience, influence, and content performance. It tells brands why partnering with you makes sense.
In 2020, media kits were mostly static PDFs with basic stats. Today, they're multimedia packages. Creators use videos, interactive links, and dynamic data that updates automatically.
Why? Brands are busier than ever. They want to see your value in seconds. A well-designed media kit answers their key questions: Who is your audience? How engaged are they? What results can you deliver?
The shift reflects broader changes in influencer marketing. According to Statista's 2026 analysis, 81% of brands now prioritize engagement rate over follower count. Your media kit needs to highlight this.
Media Kit vs. Rate Card vs. One-Sheet
These three documents serve different purposes. Understanding the difference saves you time and confusion.
A media kit is comprehensive. It includes audience demographics, performance metrics, previous brand partnerships, and pricing. Think of it as your full portfolio.
A rate card lists only your pricing. It breaks down costs by content type and platform. Brands use this for quick budget planning.
A one-sheet is a single-page summary. It highlights your best metrics and key selling points. Use this when space is limited.
In 2026, many creators maintain all three. Your media kit lives on your website. Your rate card gets shared during negotiations. Your one-sheet works for quick pitches.
Who Needs a Media Kit
Everyone in the creator economy benefits from media kits.
Micro-influencers (under 10K followers) need them most. Without a media kit, brands dismiss you as "too small." A professional kit proves your niche authority and engaged audience.
Mid-tier creators (10K–100K followers) use media kits to command premium rates. Your media kit shows brands you're serious and professional.
Macro-influencers (over 100K followers) need media kits to justify high rates. Top creators still maintain updated media kits because competition is fierce.
Podcasters use media kits to attract sponsorship deals. Twitch streamers showcase viewer demographics and engagement. YouTubers highlight watch time and audience retention.
Brands and agencies also need media kits. When a brand proposes partnership opportunities, they include a media kit showing what they offer. This helps creators evaluate collaboration fit.
Essential Components Every Media Kit Must Include
Core Metrics and Audience Demographics
Brands scan your media kit for numbers first. Include these essential metrics.
Follower count matters less than it did five years ago. But still include it—plus growth trajectory. Show how many followers you gained in the past 6 months. Consistent growth signals a healthy, engaged audience.
Engagement rate is critical. Calculate this correctly: (total engagement ÷ total followers) × 100. Your engagement rate should be prominently displayed. In 2026, average engagement rates vary by platform. Instagram averages 1-3%, TikTok averages 3-5%, and YouTube Shorts averages 2-4%.
Audience demographics answer a crucial brand question: Is this my target customer? Include:
- Age range (18-24, 25-34, 35-44, 45+)
- Gender split
- Geographic location (top 5 countries or regions)
- Income level (if known)
- Education background
- Professional industry
Audience psychographics tell a deeper story. What do your followers care about? What are their values? What problems do they solve? This matters more to brands than age ranges.
Monthly reach and impressions show scale. Reach is unique viewers. Impressions count total views (someone seeing your content twice = two impressions). Both matter for ROI calculations.
Content Performance and Historical Data
Brands want proof your content performs. This section builds credibility.
Share top-performing content examples with metrics. Don't just list numbers—show actual posts. Include screenshots or links showing high engagement.
Break down performance by content type. In 2026, Reels get higher engagement than Feed posts on Instagram. TikToks drive more engagement than YouTube Shorts. Your media kit should highlight which formats perform best for you.
Include historical sponsored content results. If you've worked with brands, show what happened. How many clicks did the link get? How many conversions? What was the engagement rate compared to organic content?
Growth metrics over 6-12 months matter. Show follower growth, increasing engagement rates, or expanding reach. Stagnant or declining metrics hurt your negotiating position.
Brand Alignment and Audience Fit
This section answers: "Will our brand values align?"
List previous brand partnerships you're proud of. Include logos if you have permission. If brands see you've worked with similar companies, they're more likely to partner with you.
State your brand values clearly. What do you stand for? Do you prioritize sustainability, inclusivity, health, or something else? Brands want creators whose values match theirs.
Define your content pillars. What topics do you create about? Are you lifestyle, fitness, finance, tech, or parenting? Specificity helps brands see if fit exists.
Highlight audience interests and buying behaviors. Show brands your audience actually purchases products in their category. Include data if available: "My audience is 67% likely to purchase skincare products."
Address brand safety considerations. Be transparent about your content. If you occasionally discuss mature topics, mention it. This prevents awkward surprises after partnerships begin.
Platform-Specific Media Kit Strategies in 2026
Instagram Media Kits
Instagram remains the top platform for influencer partnerships in 2026. Your Instagram section needs depth.
Include follower count and growth rate. Show the past 6 months of growth. Instagram tracks this in your Insights tab.
Separate Reel performance from Feed performance. This is critical in 2026. Instagram's algorithm heavily favors Reels. If your Reels get 5x more engagement than Feed posts, highlight this.
Stories engagement and swipe-up rates matter for certain brands. If you have 10K+ followers and access to swipe-up links, track this. Show brands how many people swiped up to visit their websites.
Use Instagram's native Insights tool to gather audience data. Screenshot these reports for your media kit. They carry credibility because they come directly from Instagram.
Present visual content examples. Show your best Reels and posts. Brands want to see the quality of your content firsthand.
TikTok Media Kits
TikTok is booming for creator partnerships. Brands new to TikTok need confidence from creators.
Include video views and average watch time. TikTok tracks these in your analytics. Average watch time shows how long viewers stick with your videos.
Show completion rate. This is the percentage of viewers who watch your entire video. High completion rates signal compelling content.
Highlight sound usage and trend participation. Brands want creators who can leverage trending audio and participate in viral challenges. Show you understand TikTok's culture.
Include Creator Fund earnings if you're comfortable sharing. Some creators show earnings screenshots to prove audience monetization potential.
Address viral potential. Can your videos achieve 1M+ views? Can you identify trends early? Show brands you understand TikTok's algorithm and can create shareable content.
Gen Z audience data is crucial. Brands targeting Gen Z prioritize TikTok creators. Emphasize your Gen Z following and cultural relevance.
YouTube Media Kits
YouTube creators should showcase long-form authority.
Include subscriber count, growth rate, and total channel views. YouTube success is built on subscriber loyalty.
Highlight average views per video. This shows consistency. If you average 100K views per video, brands know what to expect.
Show CPM rates (cost per thousand impressions). Include your average CPM. This helps brands calculate partnership ROI.
Track click-through rate (CTR) on video cards and end screens. High CTR shows your audience trusts your recommendations.
Include watch time metrics. Total watch time and average view duration matter. Channels with higher average view duration earn better rates.
YouTube Shorts performance is increasingly important. If your Shorts get significant views, include this. Some creators now earn more from Shorts than long-form videos.
LinkedIn and Professional Platforms
LinkedIn partnerships are growing in 2026. B2B brands now actively seek LinkedIn influencers.
Include follower count and growth. Professional audiences grow slower, so steady growth impresses.
Highlight engagement rate on professional content. LinkedIn engagement rates differ from consumer platforms. Average 0.5-2% engagement.
If you publish articles, show top-performing pieces with view counts and engagement metrics.
Establish industry position and credentials. Are you an expert in your field? Include certifications, speaking engagements, or media appearances. Brands want thought leaders.
Show B2B audience demographics. What percentage are decision-makers? What industries do they represent? B2B brands care deeply about reaching the right professionals.
Twitch and Emerging Platforms
Twitch sponsorships are rising. Gaming and tech brands actively partner with streamers.
Include average concurrent viewers (ACV). This is the average number of people watching simultaneously. Include peak viewership too.
Show subscriber count. Twitch subscribers pay Twitch for membership. Your subscriber base signals a loyal audience.
Track bits and donations (if publicly sharing). This shows audience investment in your success.
Highlight community growth and chat engagement. Quality of community matters as much as size. Brands want engaged, positive communities.
Show stream schedule and consistency. Brands appreciate creators with reliable schedules. Regular streaming builds audience habits.
Media Kit Design and Visual Presentation in 2026
Design Principles That Convert
Good design helps brands see your value quickly.
Visual hierarchy guides the eye. Put your best metrics above the fold. Include follower count and engagement rate in the first visible section.
Color psychology matters. Choose colors matching your personal brand. If you're energetic, use bright colors. If you're professional, use muted tones. Consistency builds brand recognition.
Typography affects readability. Use 2-3 fonts maximum. Stick to sans-serif fonts like Arial, Helvetica, or Montserrat. They're easier to read on screens.
White space prevents overwhelm. Don't cram information. Leave breathing room between sections. This makes your media kit feel premium.
Mobile-first design is essential. Over 60% of media kit views happen on phones. Ensure all text is readable on small screens. Test your media kit on mobile before sharing.
Accessibility standards matter ethically and legally. Use sufficient color contrast (4.5:1 minimum for text). Include alt text for images. Choose readable fonts and avoid small text sizes.
Visual Data Storytelling
Numbers alone don't convince brands. Stories do.
Charts and graphs communicate impact faster than lists. Show engagement rate growth as a line graph. Display audience demographics as a pie chart. Include a bar chart comparing your performance to industry benchmarks.
Infographics simplify complex data. Convert demographic breakdowns into visual icons. Show platform-specific metrics with recognizable platform logos.
Before/after visuals demonstrate impact. Include screenshots of products you've promoted, showing engagement metrics before and after campaigns.
Content examples let brands see your work. Screenshot your top 3-5 performing posts. Use actual engagement numbers from Instagram Insights or TikTok analytics.
Video introductions add personality. A 10-30 second video showing your face, greeting brands by name, and introducing yourself humanizes your media kit. This is increasingly common in 2026.
Format Options Beyond PDF
PDFs are traditional, but other formats offer advantages.
Interactive PDFs include clickable links. Brands can click to visit your Instagram, watch video reels, or visit your website directly from your media kit. Canva offers this feature.
HTML/web-based media kits live on your website. They're trackable—you see when brands view them. They're updatable instantly. No need to resend new files. This is professional.
Consider using InfluenceFlow's free media kit creator to build web-based media kits without coding knowledge.
Video media kits are 30-90 seconds long. You speak directly to brands, showing personality and authenticity. Some creators combine video introductions with PDF media kits.
Canva templates offer easy customization. Canva's media kit templates are free and professional. Simply customize with your metrics and branding.
LinkedIn native features let you showcase work directly. Update your LinkedIn Creator profile with your best content, engagement metrics, and media kit links.
Notion-based media kits update dynamically. Link your analytics to Notion. Your media kit updates automatically as new data arrives. This removes the "I need to send updated files" burden.
Data Storytelling: How to Present Numbers That Close Deals
Metrics That Matter to Brands in 2026
Brands scan dozens of media kits. Understanding which metrics grab attention helps you stand out.
Engagement rate is the king metric. Brands trust engagement rate over follower count. Highlight it prominently. If your engagement rate exceeds industry average, bold it.
Click-through rate (CTR) on sponsored content proves audience responsiveness. Show brands how many people clicked links you've promoted. High CTR = high value partnership.
Conversion rate is gold. If you track conversions (using UTM codes or brand-specific links), include this. Conversions show ROI clearly.
Cost per thousand impressions (CPM) helps brands budget. Calculate your CPM: (total paid ÷ impressions) × 1,000. Include average CPM for sponsored content.
Audience quality score matters more than size. Some creators use tools like Influee or GRIN that score audience quality. Include this score if available.
Audience sentiment shows trust. If 90% of comments on sponsored content are positive, mention it. Positive sentiment signals brand safety.
Psychology of Persuasion in Your Media Kit
Brands make decisions emotionally, then justify logically. Use persuasion principles.
Social proof shows others trust you. Include testimonials from past brands: "Working with [Your Name] increased our sales 23%." Include logos of major brands you've partnered with.
Authority establishes credibility. Mention media features: "Featured in Forbes," "Recommended by HubSpot," "Trusted by 50+ brands." Include awards or recognition.
Scarcity creates urgency. State limited partnership slots: "Only accepting 2 brand partnerships this quarter" or "Rates increasing January 1." This motivates brands to book quickly.
Reciprocity builds goodwill. Offer something upfront. Include free assets: "Complimentary 2-week audience report showing demographic match," or "Free content strategy consultation."
Consistency builds trust. Show reliable metrics and reliable posting. If you've posted consistently for 3 years, mention it. Consistency signals professionalism.
Liking increases deals. Share personality. Your media kit should reflect your voice and values. Brands partner with people they like.
ROI Calculations Brands Care About
Brands evaluate partnerships based on ROI. Help them do the math in your media kit.
Reach × engagement = impact potential. Example: "Reach 50K followers with average 3% engagement = 1,500 engaged users per post. At a $3,000 partnership fee, that's $2 per engaged user—below industry average of $3-5."
Attribution modeling for multi-touch campaigns. If you've used tracking links before, share results: "In a recent partnership, 2,800 clicks from my audience generated 340 conversions—a 12% conversion rate."
Lifetime value calculations. Share what you know about your audience: "My audience's average customer lifetime value is $450 based on typical skincare purchasing patterns in my niche."
Competitive benchmarking shows value. "Compared to similar creators in my niche, I deliver 40% higher engagement at 25% lower rates."
Sample calculations make it concrete. "Reach 50K engaged users for $3,000 = $0.06 CPM, compared to $0.80-1.50 CPM for display advertising."
Media Kits for Different Partnership Types
Sponsored Content and Paid Promotions
Sponsored posts are the most common partnership. Your media kit should clarify deliverables.
Include number of posts offered. Will you do 1 post or 3? Specify quantity.
Define content format options. Do you offer feed posts, Stories, Reels, or combinations? List what's included.
Exclusivity clauses matter. Can brands require you not to promote competitors for 30 days? Include this negotiation point in your rate card.
Show content approval process. How many revision rounds are included? Who approves final content? Set clear expectations.
List payment terms. Do you require 50% upfront? Full payment before posting? Payment within 15 days of completion? State clearly.
Include performance guarantees if offering them. Some creators guarantee minimum engagement rates. Example: "Guaranteed minimum 2.5% engagement rate or 50% refund."
Affiliate Partnerships and Commission-Based Models
Affiliate partnerships can generate ongoing income. Clarify your terms.
Specify commission percentage. Are you 5%, 10%, or 15% commission? Create tiers for different order values: "5% commission on orders under $100, 10% on orders $100-500, 15% on orders over $500."
Explain tracking method. Use unique links, promo codes, or tracking pixels? Each method has advantages.
Share average conversion rate. Example: "My audience converts at 8-12% based on historical affiliate partnerships."
Include payment schedule. Monthly? Quarterly? Include payment method (PayPal, direct deposit, check).
Provide earning potential examples. "In a 3-month campaign promoting $49 digital products at 10% commission, with average 500 clicks per post and 10% conversion rate, you'd earn approximately $2,450."
Support brands with creative assets. Provide product photos, talking points, and sample email/post copy. Reduce their effort, increase your conversions.
Brand Ambassador and Long-Term Partnerships
Long-term deals offer stability. Outline expectations clearly.
Duration clarity prevents disputes. 6 months? 1 year? Include renewal terms.
Monthly deliverables should be specific. "4 Instagram posts, 8 Stories per week, 1 TikTok video per week, monthly strategy call."
Exclusivity agreements need detail. Are you exclusive in the skincare category? Across all beauty? Specify restrictions.
Compensation structure should be clear. Monthly retainer? Product seeding + commission? Combination? State amounts.
Growth expectations set realistic goals. "Target 15% follower growth over 6-month partnership" or "Achieve 2.5% average engagement rate."
Community building metrics matter for ambassadors. Brands want to see you're building a loyal community, not just chasing numbers.
Affiliate Networks and Marketplace Listings
Many creators join platforms like Influee, GRIN, or AspireIQ. Customize your media kit for these platforms.
Understand platform-specific metrics they track. Some emphasize engagement rate, others prioritize audience quality scores.
Create a streamlined version for marketplace listings. Include essential metrics only. Platforms have character limits.
Optimize for algorithmic matching. Use relevant keywords in descriptions. Be specific about your niche. Mention sponsored content experience.
Pricing Strategies and Rate Card Development
How to Price Your Content in 2026
Pricing is intimidating, but formulas help.
Cost per engagement (CPE) is straightforward. Calculate: (total fee ÷ expected engagement). Example: $2,000 ÷ 1,500 expected engagements = $1.33 CPE.
Cost per thousand impressions (CPM) is industry standard. Calculate: (total fee ÷ impressions) × 1,000. Example: $2,000 ÷ 50,000 impressions × 1,000 = $40 CPM. Industry average is $5-50 CPM depending on niche.
Flat-rate pricing is simpler. Just charge a fixed amount per post. Example: $500 per Instagram post.
Benchmark against similar creators. Research creators in your niche with similar engagement rates. What do they charge? This grounds your pricing in reality.
Geographic considerations matter. US rates are higher than international rates. If you have international audience reach, you might charge premium rates.
Platform-specific pricing is essential. TikTok rates are typically 30-50% lower than Instagram rates. YouTube typically costs more than Instagram.
Include influencer rate card templates to structure your pricing clearly.
Creating a Tiered Rate Structure
Tiering encourages larger partnerships and simplifies negotiations.
Basic package covers single post, standard usage rights, 30-day content timeline. Price this at your baseline rate.
Premium package includes 2-3 posts, extended usage rights (60-90 days), faster turnaround, and one revision round. Price this 25-40% higher than basic.
Deluxe package offers 4-5 posts across multiple platforms, exclusive usage rights, extended timeline (90+ days), and unlimited revisions. Price this 60-80% higher than basic.
VIP/retainer packages offer monthly discounts. Example: "4 posts per month for 6 months at $1,500/month (vs. $2,000 × 4 = $8,000 total). Save $2,000 with commitment."
Seasonal pricing reflects demand. During peak shopping seasons (October-December), charge 20-30% more. During slow seasons (January-March), offer 10-20% discounts to attract deals.
International and Multi-Currency Considerations
Global brands require currency flexibility.
Currency conversion needs built-in safeguards. Use real-time rates, but add 2-3% to account for processing fees. Tools like Wise or PayPal calculate this automatically.
VAT and tax implications vary by country. If you're in the EU, you may charge VAT. If you're in the US, brands in EU may require VAT. Research requirements before offering international rates.
Regional rate differences are normal. US creators typically charge 30-50% more than creators in emerging markets. Be transparent about geographic pricing.
Payment processing fees vary by method. PayPal charges 2.9% + $0.30 for international transfers. Direct bank transfers may cost $15-25. Account for these costs in final pricing.
Professional localization impresses global brands. If offering international partnerships, include a brief media kit section in popular languages (Spanish, French, German) or indicate language flexibility.
How InfluenceFlow Simplifies Media Kit Creation
Building media kits shouldn't be complicated. InfluenceFlow's free media kit creator eliminates friction.
No credit card required. Instant access. Start building your professional media kit in minutes.
Pre-built templates save time. Choose from 10+ professional designs. Customize colors, fonts, and sections to match your brand.
Auto-synced metrics keep data current. Connect Instagram, TikTok, YouTube, or other platforms. Your engagement rate, follower count, and audience demographics update automatically.
Built-in rate card generator eliminates spreadsheets. Create tiered pricing packages in seconds. Export as PDF or share via unique link.
Trackable links show when brands view your media kit. See who's interested before they reach out. This gives you negotiating advantage.
A/B testing options optimize conversion. Test different headlines, designs, or pricing tiers. See which version gets more partnership inquiries.
Use InfluenceFlow's platform to create professional creator media kits that actually convert partnerships. It's free, powerful, and built specifically for creators.
Common Mistakes to Avoid
Mistake #1: Inflating Numbers or Lying About Metrics
Brands verify everything now. Fake engagement, inflated followers, or false claims destroy credibility instantly.
One creator falsely claimed 50K engaged followers. When the brand ran audience analysis, they discovered 40% were fake. The deal fell through, and the creator's reputation suffered.
Be honest. Slow growth is better than fake growth.
Mistake #2: Unclear Pricing or Hidden Fees
Ambiguous pricing confuses brands and kills deals.
Example of unclear pricing: "Partnership packages starting at $500." This invites endless negotiation. Be specific: "$500 for single Instagram post including 2 revisions, usage rights for 60 days."
Clear pricing closes deals faster.
Mistake #3: Outdated Information
A media kit with 6-month-old data signals you're not serious.
Update metrics quarterly minimum. Monthly is better. If your media kit says "50K followers" but you now have 75K, you're leaving money on the table.
Consider using dynamic media kits that update automatically.
Mistake #4: Poor Design That Hurts Readability
A beautiful but unreadable media kit fails its purpose.
Common mistakes: tiny fonts, cluttered layouts, too many colors, poor mobile optimization. If a brand can't read your media kit on their phone (where they'll first view it), they'll move to the next creator.
Test on mobile. Prioritize readability over aesthetics.
Mistake #5: Ignoring Brand Safety Concerns
Brands worry about controversy. Your media kit should address this.
If your content includes mature themes, mention it. If you've experienced backlash, acknowledge it professionally and explain how you've grown. Transparency builds trust.
Mistake #6: No Clear Call-to-Action
End your media kit with a clear next step.
Bad: Media kit ends with "Thank you!"
Good: Media kit ends with "Interested in partnering? Email [email protected] with your brand name, budget, and timeline. I'll send a customized proposal within 24 hours."
Clear CTAs drive action.
Frequently Asked Questions
What metrics should I include if I'm a micro-influencer?
Micro-influencers should emphasize engagement rate and audience loyalty over follower count. Include: engagement rate, audience demographics, audience psychographics (values, interests), previous brand partnerships, and niche expertise. For micro-influencers, a 5-10% engagement rate shows strong community connection.
How often should I update my media kit?
Update your media kit at minimum quarterly. Ideally, update monthly as new performance data arrives. If your engagement rate, follower count, or audience demographics change significantly, update immediately. Outdated information costs you negotiations.
Can I use the same media kit across all platforms?
No. Create platform-specific sections. While core audience demographics remain consistent, engagement rates and metrics vary significantly by platform. Instagram and TikTok readers expect different formats. A single universal media kit won't perform optimally anywhere.
What if I'm just starting out with few followers?
Start with a media kit anyway. Micro-influencers (1K-10K followers) can attract brand partnerships using audience quality over quantity. Emphasize: niche expertise, engaged audience, consistent posting, brand alignment, and growth trajectory. Even 1K highly engaged followers can be valuable to niche brands.
Should I include my asking price or create a custom proposal?
Include tiered pricing (basic, premium, deluxe packages) with clear pricing. This speeds up negotiations. However, indicate that custom packages are available by request. Some brands have unique needs requiring custom pricing. Showing flexibility while providing clarity works best.
How can I make my media kit stand out?
Differentiation comes from: unique design matching your personal brand, specific real-world examples of past sponsorships with results, audience insights others don't share, video introductions showing personality, and data storytelling (charts and graphs instead of raw numbers). Original design and authentic personality stand out most.
What should I do if my engagement rate is declining?
Address this transparently in your media kit. Include context: "Engagement rate decreased from 4.2% to 3.1% over the past 6 months due to algorithm changes and expanded audience reach. However, overall reach increased 35%, providing more total engagement volume." Show understanding and strategic response.
Can I offer free content for portfolio building?
Yes, strategically. One free post with a brand helps build case studies and testimonials. But clarify terms: "One complimentary post for case study usage and testimonial for future media kit." Avoid free work becoming a pattern. Track results carefully to demonstrate value later.
Should my media kit include personal information?
Include professional contact information only: email, phone, business manager name. Don't include home address, personal social accounts, or sensitive personal details. Keep professional boundaries.
How do I track if brands are viewing my media kit?
Use tools providing trackable links: Notion with tracking enabled, web-based media kits with built-in analytics, or email PDFs with read receipts. InfluenceFlow's free [INTERNAL LINK: media kit tracking features] show exactly when and how long brands view your media kit. This insight strengthens negotiations.
What if a brand wants a custom media kit version?
Create customized versions showing their competitors' audiences vs. yours, or highlighting content pillars most relevant to their brand. This isn't difficult—simply rearrange sections and emphasize relevant metrics. Customization shows dedication to partnership fit.
How do I handle confidential brand partnerships I can't showcase?
Create a separate "Additional Case Studies Available Upon Request" section. Mention: "Have worked with 5 major CPG brands (details available under NDA), generating average 15% engagement rate on sponsored content." This proves experience without violating confidentiality.
Should I include video in my media kit?
Yes, 10-30 second video introductions significantly boost partnership conversions. Video shows personality and authenticity. Include as a link or embed if using web-based media kits. Video demonstrates communication skills brands value.
What's the ideal media kit length?
1-2 pages for PDF media kits work best. Longer than 2 pages and brands skip sections. Web-based media kits can be longer since they're scrollable and scannable. Keep digital versions under 10 scrolls to key information.
How do I price my partnership if I've never done brand work?
Research similar creators in your niche with matching engagement rates and follower counts. Use their rates as baseline. You might charge slightly less initially (10-20% discount) to build case studies. After first few partnerships, increase rates as testimonials and results accumulate.
Conclusion
Media kits for brand partnerships have transformed from optional documents to essential business tools. In 2026, a professional media kit often determines whether you get brand deals at all.
Here's what we covered:
- Media kits showcase your value and justify your rates. They answer every question brands have about partnership fit.
- Essential components include metrics, audience data, brand alignment, and transparent pricing.
- Platform-specific strategies ensure your media kit speaks to each audience's expectations.
- Design and data storytelling convert brands into partners.
- Tiered pricing structures accelerate negotiations.
- Avoiding common mistakes protects your reputation and increases deals.
The best media kit is one brands actually use. It answers their questions, demonstrates value, and makes action easy.
Ready to build your professional media kit? Start with InfluenceFlow's free media kit creator today. No credit card required. Create a professional, tracked media kit in minutes. Then watch brand partnership inquiries increase.
Your media kit is your sales pitch. Make it count.