How to Create a Media Kit for Fashion Influencers: The Complete 2026 Guide

Quick Answer: A fashion media kit is a one-page or multi-page document that showcases your audience demographics, engagement metrics, past brand collaborations, and pricing. It helps you secure higher-paying partnerships and attract brands that align with your niche.

Introduction

Creating a professional media kit is essential for fashion influencers. Your media kit is your business card in the digital world. It shows brands why they should work with you.

In 2026, brands expect more from media kits than ever before. They want to see real data, not just follower counts. A strong media kit demonstrates your value and helps you negotiate better rates.

Fashion-specific media kits have evolved significantly. Today's kits include TikTok Shop metrics, sustainability alignment, and AI-powered analytics. They're visual, data-driven, and designed to impress busy brand marketers.

This guide covers everything you need to build a media kit that works. We'll walk through essential components, design tips, pricing strategies, and distribution methods. By the end, you'll have a professional media kit ready to send to brands.

InfluenceFlow offers a free media kit creator that makes this process simple. No design skills needed—just add your info and customize the template.

What Is a Media Kit for Fashion Influencers?

A media kit is a marketing document that introduces your influence to brands. Think of it as a resume meets portfolio meets sales pitch. It tells your story through numbers and visuals.

For fashion influencers, a media kit highlights your audience, style aesthetic, and collaboration history. It explains why a brand should partner with you instead of someone else. Brands use media kits to make quick decisions about influencer partnerships.

Your media kit differs from a portfolio or resume. A portfolio shows past work. A media kit shows your current reach and audience quality. It focuses on what brands get when they pay you—not just your experience.

In 2026, professional media kits are expected. Brands won't take you seriously without one. According to Influencer Marketing Hub's 2025 research, 73% of brands review media kits before outreach. That number is growing as partnerships become more professional.

Why Fashion Influencers Need a Professional Media Kit

Without a media kit, securing brand deals becomes harder. You'll waste time explaining your metrics verbally. Brands won't take informal inquiries seriously.

A strong media kit gives you negotiating power. When you present data clearly, you can justify higher rates. Brands see your value upfront and make faster decisions.

Professional media kits establish credibility. Fashion brands work with serious creators. Your media kit shows you're professional and organized. This leads to better partnerships and repeat collaborations.

Research shows that influencers with media kits earn 40-60% higher rates than those without one. Your media kit is a direct investment in higher income. It's worth the time to create it properly.

Fashion-Specific Differences in Media Kits

Fashion media kits look different from other niches. They prioritize visual storytelling over pure numbers. Aesthetics matter as much as engagement rates.

Your media kit should reflect your personal brand aesthetic. If you're luxury fashion, it should look luxe. If you're sustainable fashion, showcase eco-conscious design choices. The design should match the brands you want to work with.

Fashion brands care about specific metrics. Saves and shares matter more than likes. They want to know if your audience actually buys fashion. Include shopping metrics and click-through data when possible.

Different fashion segments have different expectations. Luxury fashion requires more polished presentations. Streetwear can be edgier and more casual. Sustainable fashion should highlight ethical practices. Tailor your approach to your specific niche.

Essential Components Every Fashion Media Kit Needs

Your media kit should include several key sections. These elements help brands quickly understand your value.

Start with a professional headshot or brand image. This is the first thing brands see. Use a high-quality photo that represents your style. Fashion is visual—make this count.

Include your audience demographics. Brands need to know who follows you. Share age range, location, interests, and income level. If your audience matches their target customer, they'll be interested.

Show platform-specific follower counts and engagement rates. List Instagram followers, TikTok followers, YouTube subscribers separately. Include your average engagement rate for each platform. Engagement rate matters more than follower count—it shows how active your audience is.

Add collaboration examples and past brands. Feature 3-5 previous partnerships with logos or photos. This social proof is powerful. Brands want to work with creators who have brand experience.

List your contact information and collaboration process. Make it easy for brands to reach you. Explain your process for brand deals. How quickly do you respond? What's your turnaround time?

Include your rates and pricing structure. Be transparent about costs. Show different tiers for different deliverables. influencer rate cards help standardize your pricing.

Fashion-Specific Metrics That Matter Most

Not all metrics are created equal in fashion. Brands care about what drives sales, not just engagement.

Engagement rate is crucial. This shows how actively your audience interacts with your content. Calculate it: (likes + comments + shares) ÷ follower count × 100. Aim to display this prominently. High engagement beats high follower count every time.

Audience quality indicators matter significantly. Are your followers real people? Do they actually care about fashion? Look for genuine comments and meaningful interactions. Avoid showing accounts with lots of bot followers.

Fashion-focused KPIs are essential. Saves show people want to remember your content. Shares mean people love your style enough to recommend it. Click-through rates on shopping links prove you drive traffic. Include conversion metrics if you have affiliate partnerships.

Creator tiers in 2026 are well-defined. Nano-influencers have 1K-10K followers. Micro-influencers have 10K-100K. Macro-influencers have 100K-1M. Mega-influencers exceed 1M. Know your tier and position yourself accordingly.

In our work with creators on InfluenceFlow, we've found that micro-influencers often outperform larger accounts. They charge less but deliver higher engagement. Many fashion brands prefer this over mega-influencers.

Adding Competitive Advantages to Your Media Kit

Stand out by including elements competitors miss. These extras position you as a serious business partner.

Showcase your sustainability values. Fashion brands increasingly care about ethical practices. Share your values alignment. Do you only promote sustainable brands? Use eco-friendly packaging? Include this information.

Add crisis management and reputation metrics. Brands want to work with reliable creators. Show your track record. Have you ever had controversy? How did you handle it? Transparency builds trust.

Highlight audience loyalty indicators. How long do people stay your followers? Do they buy products you recommend? This shows genuine influence. Include retention rates if you have access to them.

Display cross-platform presence strategically. Don't just list platforms—show your strength on each. Maybe you're massive on TikTok but smaller on Instagram. That's fine. Show where your power lies.

Include audience sentiment analysis if available. Some tools measure how people talk about you. Positive sentiment matters. It shows people genuinely like your content.

Platform-Specific Media Kit Strategies for 2026

Different platforms need different emphasis in your media kit. Brands increasingly care about platform-specific data.

Instagram Strategy

Instagram remains crucial for fashion influencers. Brands expect strong Instagram presence and performance data.

Focus on Reels performance metrics. Instagram prioritizes Reels in 2026. Show your average Reels views, engagement rate on Reels, and save rate. Brands want creators who master Reels.

Include shopping features integration. If you have Instagram Shopping, mention it. Show commission earnings if you're in affiliate programs. Brands care about conversion ability.

Display swipe-up analytics if available. If you have over 10K followers, show link click data. This proves you drive traffic. Brands want this data for ROI calculations.

TikTok Shop and Short-Form Video

TikTok Shop is transforming influencer partnerships. Include TikTok-specific metrics prominently.

Showcase TikTok Shop sales and commission data. If you earn from TikTok Shop, display it. Show average commission per month. Brands understand this business model and respect earnings data.

Highlight video performance metrics. Average video views, watch time percentage, and share rate matter. TikTok audiences are engaged—prove it with numbers.

Include trending audio participation stats. Brands want creators who jump on trends. Show how often you participate in viral trends. This demonstrates cultural relevance.

Explain TikTok-specific partnership opportunities. TikTok partnerships differ from Instagram. Outline your TikTok collaboration pricing and deliverables separately.

YouTube Strategy

YouTube offers different opportunities than short-form platforms. Many fashion creators build strong YouTube presence.

Show video performance data separately. Long-form content performs differently than Shorts. Display average watch time, click-through rate, and subscriber growth.

Include monetization status. If you're monetized, mention it. This shows YouTube recognizes your channel as quality content.

Display emerging platform integration when relevant. Are you on BeReal, Bluesky, or other new platforms? Include this if you have meaningful audience there.

Designing a Media Kit That Stands Out

Your media kit's design matters as much as its content. In fashion, aesthetics drive decisions.

Choose colors that reflect your brand. Your color palette should match your personal aesthetic. If you're luxury fashion, use elegant, minimal colors. If you're bold streetwear, bolder colors work. Consistency matters—use the same colors across your media kit, Instagram, and other platforms.

Select typography carefully. Font choices communicate style. Luxury fashion uses serif fonts often. Modern fashion uses clean sans-serif fonts. Pick 1-2 fonts maximum and stick with them. Readability trumps creativity.

Design layouts that guide the eye naturally. Put your strongest visuals and metrics at the top. Use white space effectively—cluttered media kits look unprofessional. Guide readers from most important to least important information.

Optimize for mobile viewing. Most brand marketers read PDFs on phones. Design accordingly. Large text, clear sections, and scrollable layouts work best. Test your media kit on mobile before sending.

Keep it to 1-2 pages. Brands are busy. Your media kit should take 2-3 minutes to review. More than 2 pages risks being ignored. Include a link to your full portfolio if you want to show more work.

Media kit design evolves yearly. Staying current matters.

Minimalism dominates in 2026. Cluttered designs look outdated. Clean layouts with plenty of white space feel modern. One strong image, key metrics, and contact info—that's often enough.

Interactive PDF elements are rising. Some creators use clickable PDFs with embedded video or animations. Tools like Adobe allow this. It impresses brands and sets you apart.

Video components add impact. A short 5-10 second video introducing yourself is powerful. Include a QR code linking to a video version of your media kit.

Sustainability-conscious design matters increasingly. Use eco-friendly design principles. Limit colors to reduce printing impact if brands print your kit. Show that you care about environmental impact.

Personalization over templates is trending. Generic templates look generic. Customize everything to your brand. Brands remember personalized media kits better.

Tools for Creating Professional Media Kits

You don't need expensive software to create a professional media kit. Free and affordable tools work great.

InfluenceFlow's free media kit creator is designed specifically for creators. No design skills needed. Add your info, choose a template, customize colors. Your media kit is ready in minutes. Best part? It's completely free.

Canva Pro offers excellent fashion-friendly templates. The design interface is intuitive. You can access brand fonts and graphics. It costs about $13/month.

Adobe Express (formerly Adobe Spark) is powerful for visual creators. It's free with limited features or $10/month for premium. Great for fashion aesthetics.

Figma offers advanced design capabilities. It's free for personal use. Good if you have design experience and want complete control.

Microsoft Word or Google Docs work surprisingly well. Simple is often better. Professional-looking documents can be created in minutes.

Start simple. A well-designed one-pager in Canva beats an overly complicated design in expensive software. Brands care about content more than complexity.

Understanding Influencer Pricing in 2026

Pricing is crucial. Too low and you undervalue yourself. Too high and brands ignore you.

Current industry benchmarks vary by follower tier. According to Influencer Marketing Hub's 2025 data, Instagram micro-influencers (10K-100K) charge $100-500 per post. Macro-influencers (100K-1M) charge $1,000-10,000 per post. These are baseline figures—fashion niche might be higher or lower.

Factors affecting your rates include engagement, niche, geography, and experience. High engagement rates justify higher costs. Luxury fashion pays more than fast fashion. Fashion creators in expensive cities often charge more. Experience matters—new creators start lower.

Different pricing models suit different situations. Per-post pricing is standard. Monthly retainers work for ongoing partnerships. Per-campaign pricing works for specific initiatives. Affiliate commission on sales provides residual income.

TikTok Shop and affiliate programs change pricing dynamics. If you earn from commissions, you might charge less per post but earn from sales. Display both models in your rate card to show flexibility.

influencer rate card templates help organize pricing clearly. Include different tiers for different deliverables (single post, 3-post package, long-term partnership).

Creating a Transparent Rate Card

Your rate card should be clear and professional. Brands appreciate transparent pricing.

Structure rates by deliverable type. Single Instagram post costs X. Instagram Reel costs slightly more. TikTok post costs less due to lower rates in that market. YouTube video costs more due to effort. Be specific.

Create platform-specific pricing. Instagram and TikTok command different rates. YouTube typically costs more. Show these differences clearly.

Offer package tiers for different brand budgets. A single post package, 3-post package, and monthly retainer serve different clients. Bigger packages should have slight per-post discounts to incentivize larger deals.

Include revision and timeline policies. How many revision rounds are included? What's your posting timeline? When do you need payment? Clear policies prevent conflicts.

Build in flexibility. Add a "custom packages" line for brands with specific needs. This shows you're willing to negotiate while maintaining your minimum rates.

Update rates quarterly based on growth. As your followers and engagement increase, raise rates. Even small increases (10-15%) make sense with growth. Update your media kit accordingly.

InfluenceFlow's Rate Card Generator

Creating rate cards manually is tedious. InfluenceFlow's free rate card generator simplifies this.

Input your metrics and get automated benchmarks. The tool analyzes your follower count, engagement rate, and niche. It suggests competitive rates based on industry data. You can adjust up or down based on your positioning.

View rates for different platforms side-by-side. See Instagram, TikTok, YouTube, and more in one place. Platform differences are calculated automatically.

Maintain rate consistency across your media kit. The tool generates rate cards that integrate seamlessly with InfluenceFlow's media kit creator. Everything stays consistent.

Adjust rates seasonally with ease. During peak fashion seasons (Fashion Week, holiday shopping), bump rates up. Off-season? Lower slightly for deal flow. The tool makes adjustments simple.

Share your rate card directly with brands. Generate a shareable link or PDF. Brands can see your rates immediately when interested.

Micro-Influencer Media Kit Strategy

Micro-influencers (10K-100K followers) have unique advantages. Your media kit should emphasize these strengths.

Highlight exceptional engagement rates. Micro-influencers often have 3-7% engagement rates while mega-influencers average 1-2%. This is your biggest asset. Display it prominently.

Showcase community strength and loyalty. Show your repeat commenters, deep conversation in comments, and audience demographics match. Brands want passionate audiences, not just size.

Display pricing competitiveness. You charge less than bigger creators but deliver high quality. Position this as value, not cheapness. Show ROI potential for brands.

Include collaboration examples from similar-sized brands. Micro-influencers often partner with emerging fashion brands, boutiques, and indie designers. Feature these partnerships. It shows you attract the right collaborators.

Emphasize niche specificity. Your audience might be smaller but ultra-relevant. If you're sustainable fashion specialist, that's powerful. Brands in sustainable fashion will pay premium rates for your audience.

Macro-Influencer Media Kit Strategy

Macro-influencers (100K-1M followers) position differently. Your media kit should emphasize scale and reach.

Lead with impressive follower counts and reach. Your main advantage is size. Show how many people you reach. Calculate potential impressions across platforms.

Display brand partnership portfolio prominently. If you've worked with major fashion brands, feature them. Logos create credibility instantly. Show 5-10 recognizable brand names.

Include media coverage and awards. Have you been featured in fashion publications? Won influencer awards? Include these credentials. They build authority.

Showcase multimedia content capabilities. As a larger creator, you likely produce high-quality content. Show photo and video samples. Demonstrate production quality.

Explain premium pricing confidently. Don't apologize for high rates. Justify them with reach, engagement quality, and brand partnership track record. Position yourself as an investment, not a cost.

Multimedia and Interactive Media Kit Components

Modern media kits can go beyond static PDFs. Adding multimedia sets you apart.

Video introductions add personality. A 10-15 second video introducing yourself is powerful. Talk directly to brands. Show your authentic personality. Host it on YouTube or Vimeo, embed the link.

Interactive PDFs create engagement. Use tools like Adobe InDesign to add clickable elements. Link directly to your portfolio. Include video thumbnails brands can click to watch samples.

Social media-hosted media kits work well. Create an attractive Instagram carousel or Story Highlight. Some creators host detailed media kits as website pages. Brands can view it all digitally.

QR codes link to video or web versions. Include a QR code on your PDF media kit linking to a video introduction or interactive web version. Tech-savvy brands appreciate this.

Real-time analytics dashboards impress. Some platforms allow embedding live dashboard links. Brands can see current stats anytime they click. This shows transparency and confidence in your metrics.

Professional media kits address legal and ethical issues upfront. This protects you and impresses brands.

Include FTC disclosure requirements in contracts. Clarify that sponsored content will be labeled appropriately. Show brands you understand FTC guidelines. Compliance builds trust.

Address intellectual property and usage rights. Clarify which content you create, which belongs to brands, and licensing terms. Spell this out to avoid conflicts.

Explain affiliate program structures clearly. If you earn commissions, disclose this. Brands need to understand your financial incentives.

Use InfluenceFlow's contract templates for seamless partnerships. influencer contract templates cover essential legal language. Digital signing makes processes smooth.

Include international collaboration capabilities if relevant. If you work with brands globally, mention this. Different countries have different expectations. Show you understand these nuances.

Seasonal Updates and Refresh Schedule

Your media kit shouldn't stay static. Regular updates maintain relevance and accuracy.

Update metrics quarterly at minimum. Every three months, refresh your follower counts and engagement rates. Outdated metrics look unprofessional. Show growth over time.

Refresh based on fashion calendar. Before Fashion Week, update your media kit with new content. After seasonal campaigns, add new brand partnerships. Keep content current with fashion cycles.

Add seasonal pricing adjustments. Holiday shopping season (October-December) might command 20-30% higher rates. Back-to-school and spring fashion seasons have peaks too. Adjust accordingly.

Archive old brand partnerships appropriately. Keep partnerships from the past 12 months visible. Move older partnerships to a "past collaborations" section. This shows you've worked with many brands.

Update design elements yearly. Design trends shift. What looked fresh in 2025 might feel dated in 2026. Small refreshes (new header image, updated color accents) keep things current.

Performance Benchmarking and ROI Tracking

Understanding which media kits work helps you improve. Track what resonates with brands.

Monitor which brands contact you. Keep notes on brand inquiries. What metrics or sections caught their attention? This feedback improves future versions.

Track collaboration success rates. Which brands do you work best with? Which collaborations generate most engagement and sales? Use this data in future media kits.

Measure repeat brand partnerships. Brands who come back value your work highly. Feature these repeat partners prominently. Loyalty signals trust.

Calculate ROI for brands when possible. If brands share performance data, include it. "Brands average 3.2x ROI on partnerships with me" is powerful. Get permission, then use this data.

Use InfluenceFlow's campaign management tools to track outreach and results. influencer campaign management platforms help you see what works. Data improves your media kit strategy.

Common Mistakes to Avoid

Learning from others' mistakes speeds up your success.

Cluttered or unprofessional layouts confuse brands. Too many colors, fonts, and images overwhelm. Simple, clean design wins. One clear visual direction beats everything everywhere.

Inconsistent branding damages credibility. If your media kit looks different from your Instagram, brands notice. Keep aesthetic consistent across all platforms.

Outdated metrics look lazy. Follower counts from six months ago are red flags. Update regularly. Outdated information suggests you don't maintain your business professionally.

Poor quality photos or images hurt credibility. Use professional headshots and high-quality images. Blurry or poorly lit photos make fashion influencers look unprofessional.

Vague or missing audience demographics confuse brands. "Young people" isn't demographic data. Be specific: "70% female, ages 18-34, urban locations, household income $50K+." Specificity helps brands decide.

Inconsistent or unclear pricing creates friction. Brands shouldn't have to guess your rates. Be transparent. If you don't want to share rates publicly, explain your process clearly.

Ignoring platform differences is a missed opportunity. One media kit for all platforms doesn't work. Emphasize where your strength lies. If you're TikTok-focused, that's fine—say so.

Distributing Your Media Kit Effectively

Creating an amazing media kit means nothing if brands don't see it. Distribution strategy matters.

Include your media kit link in email signature. Every email to a potential brand partner starts with easy access. Make it a clickable button, not a paragraph.

Add your media kit to Instagram bio. Use link-in-bio tools like Linktree or Later to feature your media kit prominently. When brands visit your profile, direct them to your kit immediately.

Use LinkedIn for professional outreach. LinkedIn is growing for creator-brand partnerships. Pin your media kit to your profile. Include it in professional messages to brand contacts.

Create a dedicated landing page. Simple websites (Carrd, Wix) host media kits beautifully. Many brands prefer web versions to PDFs. Make it mobile-optimized and fast-loading.

Share in professional networks. Influencer platforms like HypeAuditor, AspireIQ, and InfluenceFlow let you host media kits. Brands actively search these platforms for creators.

Email media kits directly to relevant brands. Research brands in your niche. Send personalized outreach with your media kit. Personal touch beats generic submissions every time.

FAQ: Everything Else You Need to Know

What should a fashion media kit look like?

A professional fashion media kit fits on 1-2 pages maximum. Include a strong header image reflecting your aesthetic, your bio, audience demographics, follower counts, engagement rates, past brand partnerships, rates, and contact info. Design should be clean and match your personal brand. Use high-quality images and consistent branding throughout.

How often should I update my media kit?

Update metrics quarterly as followers and engagement change. Add new brand partnerships as they happen. Refresh design annually to stay current with trends. Before reaching out to brands, check that all numbers are current. Outdated information damages credibility significantly.

What metrics do fashion brands care about most?

Engagement rate matters more than follower count. Brands want to know how actively your audience interacts with your content. They also care about audience demographics (age, location, interests, income). Saves and shares indicate people value your content. Click-through rates on shopping links prove you drive conversions. Audience loyalty and sentiment matter increasingly.

How much should I charge as a fashion influencer?

Rates depend on follower count, engagement rate, niche, and experience. Micro-influencers (10K-100K) typically charge $100-500 per Instagram post. Macro-influencers charge $1,000-10,000+. Niche matters—luxury fashion pays more than fast fashion. TikTok rates run lower due to market rates. Use InfluenceFlow's rate card generator for personalized benchmarks.

Should I include my rates in my media kit?

Yes, transparency helps. Include a rate card showing your pricing for different platforms and deliverables. Brands appreciate knowing costs upfront. If you prefer custom pricing, explain your process. Either way, make brands' next steps clear.

Can I use the same media kit for all platforms?

No, platform differences matter. Create platform-specific sections emphasizing your strength on each. If you're Instagram-focused, feature Instagram metrics. TikTok-heavy? Emphasize TikTok performance. The overall kit can be one document, but highlight platform-specific data differently.

What should I include to stand out from competitors?

Include specific collaboration examples with recognizable brands. Showcase unique audience insights (age range, interests, values alignment). Highlight niche specialization (sustainable fashion, luxury, streetwear). Add engagement rate prominently—it's your biggest differentiator. Include crisis management track record and ethical practices if relevant.

How do I present my TikTok Shop earnings in a media kit?

Create a dedicated TikTok Shop section showing average monthly commission earned. Display video performance metrics (average views, watch time, share rate). Show growth trajectory if earnings are increasing. Brands love creator-generated sales data. It proves you actually influence buying behavior.

Is a video media kit better than a PDF?

Both work differently. PDFs are easier to send and read on mobile. Video media kits create personal connection. Consider offering both—a clean PDF as your main media kit and a video introduction linked separately. Many successful creators use both formats.

How do I grow my metrics to improve my media kit?

Consistent posting with quality content drives growth. Post 3-5 times weekly on Instagram, daily on TikTok. Engage deeply with your audience—respond to comments, follow potential customers. Use trending sounds and hashtags strategically. Collaborate with other creators. Focus on authentic growth, not follower purchasing. Growth takes time, but quality followers matter more than quick numbers.

What's the best way to reach out to brands with my media kit?

Research brands in your niche that fit your aesthetic. Find brand marketing manager or PR contact on LinkedIn or their website. Send personalized email mentioning why your audience matches their customers. Include your media kit. Make it easy for them—one or two sentences max, clear media kit link, simple call-to-action.

How do I price partnerships if I'm just starting out?

Start 20-30% below micro-influencer averages. As you grow followers and engagement, increase rates. Price based on your current metrics, not future projections. Brands respect creators who know their value. Even if you charge less initially, be professional and clear about pricing.

Conclusion: Your Media Kit is Your Business Tool

A professional media kit is essential for serious fashion influencers. It opens doors to better partnerships and higher rates.

Your media kit should include audience data, engagement metrics, brand partnerships, and clear pricing. Design matters—make it reflect your personal aesthetic. Keep it updated quarterly with fresh metrics and new collaborations.

Distribution strategy matters as much as content. Make your media kit easy to find on your bio, email signature, and professional profiles. Reach out directly to brands with personalized pitches including your kit.

Key takeaways: - Update metrics quarterly - Design should reflect your personal brand - Include engagement rate prominently (it matters more than followers) - Be transparent about pricing - Reach out directly to relevant brands

Getting started is simple with InfluenceFlow. Use our free media kit creator to build your first version in minutes. No design skills needed. Add your info, customize colors, and you're done. Plus, access our free rate card generator to price yourself competitively.

Sign up for InfluenceFlow today—completely free, no credit card required. Start building your professional media kit and landing better brand deals.

Sources

  • Influencer Marketing Hub. (2025). State of Influencer Marketing: 2025-2026 Benchmark Report. Retrieved from influencermarketinghub.com
  • Statista. (2024). Influencer Marketing Statistics: Global Market Size and Demographics. Retrieved from statista.com
  • HubSpot. (2025). The State of Social Media Marketing 2025. Retrieved from hubspot.com
  • Sprout Social. (2024). The 2024 Social Media Engagement Benchmark Report. Retrieved from sproutsocial.com
  • TikTok for Business. (2026). Creator Resources and TikTok Shop Integration Guide. Retrieved from tiktok.com/business