How to Write Brand Deal Emails: A Complete Guide for Content Creators

Introduction

Your inbox is about to become your most valuable business tool. In 2026, the creator economy is booming—brands are spending more on influencer partnerships than ever before. But here's the challenge: marketers receive hundreds of partnership emails every single week. Most end up deleted in seconds.

How to write brand deal emails isn't just about putting words on screen. It's about crafting a message that cuts through the noise, demonstrates your value, and makes brands want to work with you. Whether you're an aspiring creator with 10,000 followers or an established creator with millions, the right email strategy can land you partnerships that pay your bills and grow your platform.

This guide walks you through everything you need to know about writing compelling brand deal emails in 2026. You'll learn proven structures, real templates, personalization techniques, and the psychology behind what actually gets responses. By the end, you'll have a system for reaching out to brands confidently and professionally.

According to a 2025 influencer marketing study, creators who personalize their outreach emails see a 32% higher response rate than those sending generic pitches. The difference? Strategy.

1. Why How to Write Brand Deal Emails Matters for Your Creator Business

Understanding the Modern Brand Partnership Landscape

Brands receive more partnership requests today than at any point in history. A mid-size beauty brand might get 50+ pitches weekly. A popular consumer product brand could receive 500+. This flood of emails means yours has seconds to make an impression before deletion.

The good news? Most creators send terrible emails. This means you have a huge competitive advantage if you know what you're doing. Standing out requires more than just asking for money. It requires understanding what brands actually need and showing them you can deliver it.

The Real Cost of a Bad Brand Deal Email

A poorly written email costs you more than just one missed partnership. It damages your credibility with that brand's marketing team. It signals that you're unprofessional or inexperienced. That brand might never take your outreach seriously again.

Worse, that brand might mention your email to other brands in their network. Your reputation in the creator industry matters. Writing quality brand deal emails is an investment in your long-term career, not just a short-term tactic.

What Separates Successful Creator Pitches

Research from Influencer Marketing Hub's 2026 report shows that 67% of brands prefer creators who demonstrate knowledge of their company before pitching. Simply knowing what a brand does doubles your chances of a response.

The creators landing consistent partnerships share common traits: - They research before emailing - They personalize every single pitch - They clearly show why their audience matters to the brand - They make the next step obvious and easy

This guide teaches you all of these skills.

2. Pre-Email Strategy: Research and Preparation

Finding the Right Brands to Reach Out To

Not every brand is right for you, and not every email will convert. Success starts with targeting. Before you write a single email, identify brands that align with your niche, audience, and values.

Start by studying your own audience. What products do they actually use? What brands do they follow? What problems do they care about? Your audience's interests should guide which brands you approach.

Use media kit for influencers as a reference tool. When you build a professional media kit, you'll have all your audience data organized. This same data helps you identify which brands are the best fit. A fashion creator with a 60% female, 18-34-year-old audience should prioritize fashion, beauty, and lifestyle brands—not B2B software companies.

Researching Brand Partnership Budgets and History

Not all brands have the same budgets or partnership expectations. Research before reaching out saves you from embarrassing conversations later.

Visit the brand's website. Look at their "partnerships" or "collaborations" page if they have one. Many brands list previous creators they've worked with. This tells you their typical tier and scope of partnerships.

Check their social media accounts. Which creators are they currently working with? What size are these creators? What kind of content are they promoting? This gives you insight into their current partnership strategy.

LinkedIn is also valuable. Find the brand's partnerships or marketing manager. Understanding who makes decisions at the brand helps you pitch to the right person and tailor your message to their specific goals.

Platform-Specific Brand Preferences in 2026

Different platforms attract different brand types. Understanding where brands are focused helps you position your outreach.

TikTok remains the primary platform for emerging and viral trends. Brands focusing on Gen Z and young millennials still prioritize TikTok creators, even if their follower counts are lower than YouTube. TikTok partnerships emphasize trend-awareness and viral potential.

YouTube attracts brands seeking long-form content and established authority. YouTube creators often command higher rates because of production quality and watch time. Brands on YouTube are typically willing to invest in deeper storytelling.

Instagram remains strong for lifestyle, fashion, and beauty brands. Instagram partnerships focus on aesthetic fit, community engagement, and shopping integration through product tags.

Emerging platforms like Threads and BeReal are still attracting early-adopter brands. If you're active there, you may have less competition for partnerships. However, these platforms have smaller audiences, so brand budgets are typically smaller too.

Building Your Creator Profile Foundation

Before you send a single email, your creator profile needs to be professional and complete. This means having the tools brands need to evaluate you quickly.

Start with how to create a media kit that showcases your best work. A media kit is non-negotiable in 2026. It's the first document brands will request if they're interested. Your media kit should include:

• Your bio and niche
• Audience size and demographics
• Engagement rates (not just follower counts)
• Previous brand partnerships and results
• Your rate card

Use influencer rate card generator to create a professional pricing structure. This tool helps you establish credibility by showing you understand your market value. Having clear rates prevents awkward negotiation conversations later.

3. The Anatomy of a High-Converting Brand Deal Email

Subject Line: Your First 15 Words Matter Most

Your subject line decides whether a brand opens your email or deletes it. Most creators get this wrong by being too generic or too clever.

A strong subject line includes three elements: 1. Personalization - The brand's name or a specific reference to them 2. Specificity - A clear benefit or angle, not vague language 3. Value hint - A reason they should care right now

Good example: "Partnership opportunity: [Your niche] creator, 85K engaged followers in your target market"

Bad example: "Collab opportunity!" or "Brand partnership inquiry"

The good example is specific. It tells the brand immediately why you're worth their time. They know your niche, your audience size, and that you've researched them. The bad example could be from anyone and gives them no reason to open it.

Avoid spam trigger words like "guaranteed," "limited time," "act now," or excessive punctuation marks (!!!). These get filtered into spam folders. Your subject line needs to land in the inbox first.

Opening: Hook Them in the First Sentence

The opening sentence should show you've done your homework. Skip generic openers like "I hope this email finds you well." Instead, reference something specific about the brand.

Strong opening examples: - "I loved your recent campaign with [Creator Name]—my audience has similar demographics and engagement rates." - "Your new product line perfectly matches what my followers have been requesting." - "I've followed [Brand Name]'s growth over the past year and think my audience aligns perfectly with your upcoming Q1 launch."

Each of these shows you've actually researched the brand. You're not sending a mass-produced email. You're making a specific pitch based on real knowledge.

Body Copy: Demonstrate Your Value

Keep your body copy concise. Most brand managers read emails on their phones while moving between meetings. Your pitch should take 30 seconds to scan.

Structure your body in short paragraphs:

Paragraph 1 (Who you are): "I'm a [niche] creator with [follower count] engaged followers. My audience is [demographics], and I focus on [content type]."

Paragraph 2 (Why they care): "My audience matches your target market because [specific data]. For example, [one concrete detail about audience overlap]."

Paragraph 3 (What you offer): "I typically create [types of content], and I'd love to develop something authentic for [Brand Name]. I have ideas for [1-2 specific collaboration ideas]."

Keep each paragraph to 2-3 sentences maximum. White space makes emails easier to read on mobile devices.

Call-to-Action: Make the Next Step Obvious

Don't assume brands know what you want them to do. Make it crystal clear.

Weak CTA: "Let me know if you're interested."

Strong CTA: "I'm available for partnerships in Q1 2026. Would you be open to a quick call next week to discuss collaboration ideas? You can grab a 20-minute slot on my calendar here: [calendar link]."

The strong CTA removes friction. You've told them exactly what you want (a call), when you're available (Q1), and you've made it easy (calendar link). They don't have to figure out the next step.

Signature: Establish Professional Credibility

Your email signature should include: - Your name - Your main platform (Instagram, TikTok, YouTube, etc.) with follower count - A link to your media kit - Your phone number (if comfortable) - Your website or portfolio link

This signals that you're professional and organized. It also gives brands multiple ways to learn more about you.

4. Personalization and Research Depth

Research That Sets You Apart

Generic emails get generic (or no) responses. Personalization requires work, but it dramatically increases your response rate.

Before writing, spend 5-10 minutes researching the specific brand:

1. Visit their website - Look at their mission, values, and recent announcements
2. Check their social media - What content are they posting? What's their tone?
3. Find recent news - Did they launch a new product? Enter a new market? This is gold for your pitch
4. Identify their audience - Who are they trying to reach? How does this match your followers?
5. Check their partnerships - What other creators have they worked with recently?

This research allows you to write an email that feels custom-made, not mass-produced.

Going Beyond Surface-Level Personalization

Don't just mention the brand's name. Show genuine knowledge.

Surface-level: "I love your brand and would love to work with you."

Deep personalization: "I loved your sustainability campaign last month—it resonates with my audience, 78% of whom follow eco-friendly brands. I've noticed you haven't partnered with many creators in the [specific niche] space yet, and I think there's a real opportunity there."

The personalized version shows you've studied their recent work, understood their strategy, identified a gap, and positioned yourself as the solution. This is what converts emails into partnerships.

5. Demonstrating Your Value With Data

Metrics That Actually Matter to Brands

Brands care about results, not vanity metrics. Stop leading with follower count.

Engagement rate matters more than follower count. A creator with 50,000 followers and 8% engagement is more valuable than a creator with 500,000 followers and 1% engagement. Brands pay for engagement and conversions, not audience size.

Calculate your engagement rate: (Total likes + comments + shares) / follower count × 100 = engagement rate %

Audience demographics matter because they determine if your followers match the brand's target customer. Age, gender, location, and interests all factor in. Use platform analytics to pull this data.

Previous campaign results are golden. If you've worked with brands before, include results. For example: "My last partnership with [Brand] reached 450K impressions and generated 12K clicks to their website."

Growth trajectory shows you're building momentum. If your followers grew 40% in the last year, mention it. Brands invest in creators with upward momentum.

Creating a Professional Media Kit

Your media kit is your one-sheet portfolio. It should answer every question a brand might have without them needing to ask.

Use free media kit creator tools to build this professionally. Your media kit should include:

• Your photo and brief bio
• Audience size across platforms
• Audience demographics (age, gender, location)
• Average engagement metrics
• Types of content you create
• Previous brand partnerships
• Rate card and package options
• Contact information

A one-page media kit is ideal. Brands are busy and won't read lengthy documents. Make your value obvious at a glance.

Building Trust With Third-Party Verification

In 2026, brands increasingly verify creator metrics. Use legitimate tools to build credibility.

Platforms like Influee and HypeAudience verify your follower authenticity. Mentioning these verifications in your pitch signals that you have nothing to hide. This is increasingly important as brand managers become more cautious about fake followers.

Use influencer analytics tools] to track and document your performance. When you can show consistent metrics over time, brands trust you more.

6. Real Email Templates by Creator Type

Micro-Influencer Template (10K-100K followers)

Subject: Partnership opportunity—[Your niche] creator, [follower count] engaged followers

Hi [Name],

I've been following [Brand Name]'s work in [specific area] and I'm impressed by [specific campaign or initiative]. My audience of [follower count] is very engaged with brands like yours—85% of my followers fall into your target demographic.

I'm a [niche] creator focused on [content type], and my audience specifically requested products like [Brand's product category] in my recent survey. I think there's a genuine opportunity to create authentic content together.

I typically create [formats: Reels, TikTok videos, carousel posts, etc.], and I'd love to develop something creative for [Brand Name]. I have a few ideas and would love to discuss rates and deliverables.

Are you open to a partnership conversation? I'm available for calls next week if that works for you.

Best, [Your name] [Platform] @[handle] | [follower count] followers [Link to media kit] [Phone number]

Mid-Tier Creator Template (100K-1M followers)

Subject: ROI partnership: [Your niche] creator with [X]M monthly impressions

Hi [Name],

I noticed your recent pivot into [new market/product line]. Based on my audience data, I think there's a strong fit—my followers are exactly who you're targeting in this expansion.

My audience demographics: - Age: [age range] - Location: [primary locations] - Interests: [relevant interests] - Average engagement rate: [percentage]

In my last partnership with [Similar Brand], we achieved [specific result: X clicks, Y impressions, Z conversions]. I'm confident I can deliver similar results for [Brand Name].

I'd love to discuss a partnership structure that works for your Q1-Q2 budget. My rates for [content type] start at [rate], and I offer packages that typically include [deliverables].

Can we schedule a call this week to discuss specifics? I have a few creative angles I think you'll love.

Best, [Your name] [Platform] @[handle] | [follower count] followers [Calendar link for scheduling] [Link to media kit]

Key Elements All Templates Share

Every strong brand deal email includes: - ✓ Specific reference to the brand's recent work or strategy - ✓ Concrete audience demographics and engagement data - ✓ Clear explanation of why this partnership makes sense - ✓ Specific content ideas (not generic offerings) - ✓ Obvious next step and easy way to respond - ✓ Professional signature with links and contact info

7. Platform-Specific Outreach Strategies

Writing for TikTok Creator Partnerships

TikTok brand deals emphasize virality and trend awareness. Brands want creators who understand the "For You Page" algorithm and can make content go viral.

Adjust your pitch for TikTok:

• Lead with engagement rate, not follower count (engagement rates on TikTok are typically higher and matter more)
• Emphasize trend awareness - Show you understand what's trending and can create timely content
• Mention FYP performance - If your videos consistently hit the FYP, say so
• Discuss cross-posting potential - Can you repurpose TikTok content to Instagram Reels or YouTube Shorts?
• Use platform-native language - Keep the tone casual and trendy, matching TikTok's vibe

Example: "My TikToks average 8% engagement rate with 35% views coming from the FYP. My last three videos reached 500K+ impressions, and I specialize in [trend type] content that drives viral engagement."

Writing for YouTube Creator Partnerships

YouTube brand deals emphasize authority, production quality, and long-form storytelling. Brands investing in YouTube want sustainable content, not one-off videos.

Adjust your pitch for YouTube:

• Emphasize watch time metrics, not just views
• Highlight production quality - Mention your equipment, editing style, or production team
• Show consistency - How often do you upload? How long have you been creating?
• Discuss integration opportunities - Can you naturally integrate products into content?
• Mention subscriber demographics - YouTube's audience tools are detailed
• Reference channel growth - Demonstrate momentum

Example: "My channel averages 2.1M monthly views with a 4.2 minute average watch time. My audience is 65% male, ages 25-44, interested in [category]. I upload weekly and have built a loyal community that trusts my recommendations."

Writing for Instagram Creator Partnerships

Instagram partnerships focus on aesthetic fit and community engagement. Brands want creators whose visual style matches their brand identity.

Adjust your pitch for Instagram:

• Reference aesthetic alignment - "Your brand's aesthetic matches my content style perfectly"
• Discuss engagement quality - What types of comments do you get?
• Mention Stories performance - Do you use Stories? What's the view-through rate?
• Highlight Reels performance - Reels are increasingly important to Instagram
• Show audience loyalty - How often do your followers shop based on your recommendations?
• Reference shopping features - Can you use product tags or links?

Example: "My audience is highly engaged, with an average of 12K likes per post and 800+ comments per post. My Stories average 45% view-through rates, and my followers actively use the product links I share—3 of my last 5 posts generated 20+ clicks to brand websites."

8. Handling Negotiations and Setting Your Rates

How to Discuss Pricing in Your Email

Avoid mentioning price in your initial outreach email. It's premature and positions you as money-focused rather than solution-focused.

However, when a brand asks about rates, be ready with a professional response. Use influencer rate card to establish clear pricing tiers. This prevents awkward conversations and signals that you understand your market value.

Your rate card should include: - Single post rate - Cost for one Instagram or TikTok post - Video rate - Cost for longer-form video content - Story rate - Cost for Instagram Stories or similar - Package deals - Discounts for multiple posts or long-term partnerships

Example structure: - Single Instagram Post: $2,000-$3,500 - TikTok Video: $1,500-$2,500 - YouTube Video Integration: $5,000-$8,000 - Story Package (5 stories): $1,200-$1,800

Your exact rates depend on your follower count, engagement rate, and niche. Brands expect rates to scale accordingly.

Negotiating When Brands Counter-Offer

Most brands will negotiate. This is normal and expected. Don't take it personally.

If a brand offers less than your rate:

1. Understand their position - Ask why they're proposing that number
2. Offer alternatives - Could you do fewer deliverables at the same price? Longer-term partnership at lower monthly rate?
3. Stand firm on value - Your rates reflect your audience's quality and your time investment
4. Know your walk-away point - You don't need every partnership

Example response email:

"Thank you for the offer. That rate is lower than my standard package, but I understand budget constraints. Would you be open to a modified package where I create [fewer deliverables] at the price point you mentioned? Alternatively, if you're interested in a longer-term partnership, I can offer a discounted monthly rate."

This shows you're flexible without devaluing your work.

9. Common Mistakes That Kill Your Response Rate

Mistake #1: Sending Identical Mass Emails

Brands can tell when you've sent the same email to hundreds of creators. Even small personalization details are obvious when missing.

Always customize at minimum: - Brand name and specific reference to their work - Why your audience matches their target market - One specific collaboration idea

Mass emails get mass-deleted.

Mistake #2: Leading With Follower Count

"I have 250K followers" is boring. Brands don't care about follower count. They care about what those followers will do.

Replace it with: "I reach 250K engaged followers, averaging 8.5% engagement rate. My audience is 72% your target demographic."

Data beats vanity metrics every time.

Mistake #3: Being Too Vague About Deliverables

"I'd love to create content for your brand" is too vague. Brands need specifics to evaluate if you're a fit.

Be specific: "I typically create 3 feed posts, 5 Stories, and 1 Reels video per partnership, with 2 rounds of revisions and 1 month of posting exclusivity."

Clarity builds confidence.

Mistake #4: Forgetting to Provide Easy Next Steps

If a brand has to figure out how to contact you, many will just move on. Make it effortless.

Always include: - Direct email address (don't make them guess) - Phone number (optional but helpful) - Calendar link to schedule a call - Media kit download link

Mistake #5: Writing Too Long

Brands scan emails. Long paragraphs get skipped. Keep it short.

Target: 150-250 words maximum Format: Short paragraphs (2-3 sentences each) Spacing: Generous white space between sections

10. How InfluenceFlow Streamlines Your Brand Deal Process

Building Your Media Kit (Free)

InfluenceFlow's media kit creator makes professionalism easy. You don't need design skills or expensive software. In minutes, you'll have a polished one-page media kit that includes all the data brands need.

The platform walks you through each section: - Bio and brand positioning - Audience size and demographics - Engagement metrics - Previous partnerships - Rate card - Download as PDF

Your media kit is ready to attach to emails immediately.

Creating a Professional Rate Card (Free)

Use influencer rate card creator] to build pricing tiers that reflect your value. The tool helps you calculate fair rates based on: - Follower count - Engagement rate - Niche competitiveness - Content type complexity

With a professional rate card, you're not making up prices on the fly. You're showing brands you understand your market value.

Managing Contracts and Deals (Free)

InfluenceFlow includes contract templates designed for creator-brand partnerships. Before you agree to anything, review the agreement. The platform's templates cover: - Deliverables and timelines - Usage rights and exclusivity - Payment terms and schedules - Intellectual property ownership - Termination clauses

Professional contracts protect you legally and establish clear expectations with brands.

Processing Payments and Invoicing (Free)

After you land the partnership, InfluenceFlow handles payment processing. No need for complicated invoicing or chasing brands for payment. The platform streamlines the entire business side.

Frequently Asked Questions

What should my subject line be when writing brand deal emails?

Your subject line should include personalization and specificity. Include the brand name, a reference to their recent work, and a clear benefit. Example: "Partnership opportunity: [Your niche] creator, [follower count] followers in your target market." Avoid generic lines like "Collaboration inquiry" or spam triggers like "Limited time offer!!!". Test different approaches and track which ones get opened most.

How long should my brand deal email be?

Keep your email between 150-250 words. Most brand managers read emails on mobile devices while busy. Longer emails get skimmed or ignored. Break your content into short paragraphs of 2-3 sentences each. Use line breaks generously for white space. Every sentence should add value. If you can cut a sentence and the email still makes sense, cut it.

When is the best time to send brand outreach emails?

Send emails Tuesday through Thursday, between 9 AM and 11 AM in the brand's time zone. Avoid Mondays (inboxes are overwhelming) and Fridays (people are mentally checking out). Wednesday is statistically the best day. Research the brand's location and send accordingly. Wednesday at 10 AM EST in New York gives better results than 6 PM. Timing matters less than relevance, but it's worth optimizing.

Should I include my media kit attachment in the initial email?

Don't attach your media kit to the first email. Instead, include a link or offer to send it. This keeps the email lightweight and gives brands the choice to learn more. If a brand asks for it, send immediately. You want your first email to get opened, and heavy attachments sometimes trigger spam filters. A simple link in your signature is sufficient.

How do I find brand partnership managers' email addresses?

Visit the brand's website and look for "Press," "Partnerships," or "Contact" pages. These often list contact info. Check LinkedIn for the marketing or partnerships manager at the brand. Search "[Brand Name] partnerships" on Google—many brands publish partnership contact info. Try common formats like partnerships@brandname.com or marketing@brandname.com. If all else fails, email a general inquiry address and ask them to forward your message to the right person.

What metrics should I include in my brand deal email?

Include follower count, engagement rate, audience demographics (age, gender, location), and previous campaign results if available. Don't lead with follower count—that's the least important metric. Engagement rate matters far more. Show how your audience matches the brand's target customer. If you've worked with brands before, mention the results (impressions, clicks, conversions). Use influencer analytics tools to pull accurate data before pitching.

How many times should I follow up if a brand doesn't respond?

Follow up once after 7-10 days if you don't hear back. Then wait another 7-10 days and send a second follow-up. After that, move on. Most brands that want to work with you will respond. Don't spam brands with repeated emails. Quality over quantity. Focus your energy on brands that are actually interested rather than chasing ones who aren't responding.

Should I mention my rates in the initial email?

No. Let the brand express interest first. Once they're interested, they'll ask about rates. Mentioning rates in your first email positions you as purely transactional. Focus on value and fit in your initial pitch. When they ask, use your rate card] to provide professional pricing. This approach gives you better negotiating power.

How do I personalize emails at scale without them feeling generic?

Use mail merge tools to automate personalization at scale. Tools like Mailchimp or Gmail's mail merge feature let you customize each email with the recipient's name, company, and other details. Write 2-3 versions of your core pitch with different angles. Rotate between them to avoid sounding repetitive. Spend the extra 5 minutes on each email to add specific details about that brand's recent work or strategy.

What should I do if a brand offers less than my rate card?

Evaluate the opportunity. Sometimes lower-paying partnerships are worth it for portfolio building or brand exposure. Ask why they're offering that amount. Propose alternatives like fewer deliverables, longer-term partnership at a monthly rate, or additional deliverables at their proposed budget. If their offer is too low and you can't find middle ground, politely decline and move on. You don't need every partnership.

How do I know if my brand deal emails are working?

Track metrics: how many emails you send, how many responses you get, how many convert to actual partnerships. Aim for at least a 10% response rate. If you're getting less than 5%, your subject lines, personalization, or targeting may need improvement. Test different subject lines and openings. Ask brands who don't respond for feedback. Track which brands (by size, industry, niche) respond best and focus there.

Can I use AI tools to write my brand deal emails?

AI tools like ChatGPT can draft initial versions to save time, but don't send AI-generated emails without heavy personalization and editing. AI tools often sound generic and lack the specific research that makes emails convert. Use AI to create a template or outline, then heavily customize it with real data, specific brand references, and your authentic voice. Brands can tell when emails are AI-generated and not personalized. Your effort shows and matters.

What legal considerations should I include when discussing brand deals in emails?

Mention exclusivity, usage rights, and content approval processes in your initial email. Confirm how long the brand can use your content and whether they can repost it. Clarify who owns the content and whether you can include it in your portfolio. Have clear terms before signing anything. Use contract templates for influencers] to understand standard agreements before negotiations begin. Never agree to terms you don't fully understand.

Conclusion

Writing effective brand deal emails is a skill that directly impacts your creator income. You've learned the structure, psychology, and tactics that separate successful pitches from deleted emails.

Key takeaways:

✓ Research first - Personalized emails outperform generic ones by 32%

✓ Lead with value, not follower count - Brands care about engagement and audience fit, not vanity metrics

✓ Keep it short - 150-250 words maximum, short paragraphs, generous white space

✓ Make the next step obvious - Include calendar links, phone numbers, and clear CTAs

✓ Use professional tools - Create a media kit and rate card using free influencer marketing tools] like InfluenceFlow

✓ Expect negotiation - Not every first offer will be your final rate, and that's normal

The difference between creators earning consistent partnership income and those struggling often comes down to one thing: the quality of their outreach emails. You now have the strategies and templates to compete at the highest level.

Ready to start landing partnerships? Sign up for InfluenceFlow today. Create your media kit, build your rate card, and manage all your brand partnerships in one free platform. No credit card required—instant access to everything you need to professionalize your creator business.

Your next brand partnership is just one great email away. Now go write it.