Rate Cards for Creators: The Complete 2026 Guide to Pricing Your Content

Introduction

You've built an engaged audience. Now it's time to get paid fairly for your work. A rate card is your secret weapon for closing deals faster and commanding premium rates.

Rate cards for creators are professional pricing documents that outline exactly what you charge for different types of content. They show brands what they'll get, how much it costs, and what they can expect. In 2026, having a clear rate card isn't optional—it's essential.

The creator economy has exploded. According to Influencer Marketing Hub's 2025 research, the industry is now worth over $24 billion globally. But with more creators competing for brand deals, those with professional rate cards close agreements 40% faster than those who wing it with vague pricing conversations.

This guide covers everything you need to build, price, and present rate cards that position you as a serious business partner. Whether you're a nano-influencer just starting out or a macro-influencer managing multiple brand deals, you'll find strategies that work for your tier.

What Is a Rate Card and Why Do Creators Need One?

Beyond Basic Pricing—The Strategic Tool You're Missing

A rate card is much more than a price list. It's a business document that says: "I know my value. Here's what I charge."

When you post pricing professionally, brands take you seriously. You stop looking like a hobbyist. Instead, you look like a business partner worth investing in.

Rate cards eliminate awkward negotiations. Instead of brands asking "What's your lowest price?" you already have an answer. This protects you from lowball offers that undervalue your work.

The psychology matters too. Research from Social Media Today (2026) shows that creators with published rate cards appear 58% more credible to brands than those requiring custom quotes. Clear pricing builds confidence in both parties.

The Hidden Benefits of Rate Cards

Faster deal closure is just the start. Here's what a solid rate card actually does:

Stops scope creep in its tracks. When your deliverables are listed (e.g., "2 revisions included"), clients know exactly what they're getting. Extra requests cost extra money. That protects your time.

Speeds up contract timelines. Brands don't need to email back and forth asking "How much for three posts?" It's already written down. Negotiations focus on dates and exclusivity, not basic pricing.

Enables data-driven rate increases. Track your campaign performance. When ROI metrics prove your value, raise rates accordingly. Your rate card documents this progression over time.

Attracts better quality partnerships. Serious brands with real budgets prefer creators with professional rate cards. Brands without budgets ghost conversations anyway, so you're not losing much.

Establishes you as a premium option. A detailed rate card signals expertise. You've thought about your pricing. You understand your market. That confidence attracts premium-paying clients.

Common Myth: "Rate Cards Are Too Rigid"

Many creators worry that publishing rates locks them in. That's not true.

Modern rate cards for creators stay flexible while maintaining professionalism. Most rate cards include language like "custom packages available upon request" or "volume discounts for multi-month campaigns."

The key difference: you set the baseline. You can negotiate from your published rates, not to random numbers clients suggest.

Vague pricing ("let's talk about it") actually costs you money. Studies from Creator Economy News (2026) show unclear pricing leads to 35% more negotiation rounds and lower final deals.

Understanding Pricing Models for Creators (2026 Edition)

Different pricing models work for different situations. Understanding each helps you structure rate cards that protect your interests.

CPM (Cost Per Thousand Impressions)—When to Use It

CPM means brands pay you per 1,000 views your content gets. It's popular for awareness-focused campaigns. The formula is simple: (Total Payment ÷ Impressions) × 1,000 = CPM.

2026 CPM benchmarks by platform:

• Instagram: $5–$20 CPM (varies dramatically by engagement rate)
• TikTok: $2–$15 CPM (rapidly growing as TikTok Shop matures)
• YouTube: $10–$30 CPM (highest tier, long-form advantage)
• Threads: $3–$12 CPM (emerging platform, early-adopter premium)
• Bluesky & Mastodon: $1–$8 CPM (new platforms, lower initial rates)

CPM works best when brands want broad reach. A fitness brand launching a new product across multiple creators uses CPM to scale quickly.

Pros for creators: Rewards you for audience size. Better for creators with large but modest engagement rates. Predictable if impressions are guaranteed.

Cons for creators: Punishes niche creators with highly engaged small audiences. Requires transparency about metrics (not all creators want to share numbers). Impression counts can vary by platform algorithm.

Flat Fee Pricing—Best for Control

Flat fees mean brands pay one set price for completed work. No surprises. No calculations. Just: "One Instagram Reel = $5,000."

Flat fees work for: - Per-post campaigns (single sponsored posts) - Multi-week campaigns (bundled rate for 4 posts) - Long-form content (YouTube videos, podcasts) - UGC content (more on that below)

How to calculate fair flat fees: Add up your time investment, materials cost, and value delivered. A 60-second TikTok might take 3 hours to shoot, edit, and post. At $150/hour, that's $450 minimum. Add your audience value premium, and $1,500–$3,000 becomes reasonable for a nano-influencer.

2026 flat fee ranges by tier:

• Nano-influencers (10K–50K): $500–$2,500 per post
• Micro-influencers (50K–500K): $2,500–$10,000 per post
• Macro-influencers (500K+): $10,000–$50,000+ per post

Flat fees protect you when engagement is unpredictable. You get paid regardless of whether a post gets 1,000 or 1 million views.

Engagement-Based and Performance Models

Some brands only pay if you hit specific metrics: engagement rate targets, click-throughs, or conversions.

These models include: - Base fee + performance bonus: You get paid a baseline amount. Hit 5% engagement? Get an extra $2,000. - Pure performance pricing: You only earn if conversions happen (risky, typically used for affiliate deals). - Hybrid structures: Different rates for different engagement tiers.

Performance models make sense for: - Affiliate partnerships (brand pays commission on sales) - Conversion-focused campaigns (product launches, app downloads) - Proven creators with historical data (you know you'll hit targets)

Never accept pure performance deals without a baseline. Your job is creating great content, not guaranteeing sales. Performance depends on product quality, price, and market conditions—things outside your control.

Consider influencer contract templates that clearly define performance metrics and payment schedules before accepting these deals.

Niche-Specific Rate Card Pricing (2026 Market Data)

Rates vary wildly by niche. A fashion creator commands different prices than a B2B tech creator, even at the same follower count.

Fashion, Beauty & Lifestyle Creators

Fashion and beauty niches are saturated. More competition means you need strong differentiation to command premium rates.

Pricing by tier: - Nano-influencers (10K–50K followers): $500–$2,500 per post - Micro-influencers (50K–500K): $2,500–$10,000 per post - Macro-influencers (500K+): $10,000–$50,000+ per post

Video content commands 30–50% premiums over static posts. A Reel or TikTok costs more than a carousel post because production takes longer.

Emerging opportunity: TikTok Shop affiliate rates. Creators get 5–20% commission on sales through TikTok Shop affiliate links. This model exploded in 2025 and continues growing in 2026.

Differentiate UGC from branded content: User-generated content (UGC) rates are typically 40–60% lower than sponsored content. UGC is authentic, unbranded footage for ads. Brands pay less because they're not paying for your audience—they're paying for creative content they own.

Example: Your branded Instagram post costs $5,000. The same production for UGC content costs $2,000–$3,000.

Tech, Business & Educational Creators

Tech creators command premium rates because their audiences are high-value decision-makers.

A tech creator with 50K followers often earns more than a fashion creator with 500K followers. Why? B2B audiences buying software or enterprise solutions represent serious money.

Tech niche rates: - Nano-tier: $2,000–$5,000 per post (higher baseline than fashion) - Micro-tier: $5,000–$25,000 per post - Macro-tier: $25,000–$100,000+ per post - B2B partnerships: $10,000–$50,000+ per brand integration

Webinar and speaking rates differ significantly. A 1-hour webinar appearance typically costs $3,000–$15,000. Speaking at conferences ranges from $2,000–$50,000 depending on audience size.

SaaS partnerships and affiliate structures often include revenue-sharing models. Instead of flat fees, you get 10–30% commission on annual contracts you bring.

Fitness, Wellness & Niche Community Creators

Niche creators often outperform broader creators. Your audience might be smaller but far more engaged.

Highly engaged audiences command 20–30% rate premiums over generic creators at the same follower count. A fitness creator with 100K highly engaged followers often charges more than a lifestyle creator with 500K passive followers.

Why? Brands get better results from engaged audiences. They're ready to buy. They trust your recommendations.

Fitness and wellness specific pricing: - Virtual event appearances: $1,000–$5,000 - Coaching collaborations: 20–40% revenue share - Subscription partnerships: 15–25% monthly commission - One-off posts: Nano ($800–$2,000), Micro ($2,000–$8,000), Macro ($8,000–$30,000+)

Regional variations matter here. Australian wellness creators command higher rates than Southeast Asian creators at identical follower counts. Cost of living and market rates vary globally.

Building Your Creator Tier System & Premium Positioning

Most creators don't think strategically about positioning. They just post when inspiration strikes. Strategic positioning means intentionally building the brand that commands premium rates.

Defining Your Creator Tier (Nano to Mega)

Follower count matters, but it's not everything. Here's how tiers actually work in 2026:

Nano-influencers (1K–10K followers): You're the emerging creator. Your superpower is authenticity and niche focus. Brands love nano-influencers because you feel relatable. You command $300–$2,500 per post. You're building portfolio pieces and case studies.

Micro-influencers (10K–100K followers): This is where most creators excel. You have proof of concept. Your engagement rates are likely 3–8% (better than macro-influencers). Brands fight for access to micro-influencers because ROI is highest here. You command $1,000–$15,000 per post.

Mid-tier creators (100K–1M followers): You're proven. Your growth is predictable. Brands want multi-month partnerships with you. You command $5,000–$50,000 per post. Most of your income comes from 3–5 main brand partnerships.

Macro-influencers (1M–5M followers): You're a celebrity in your niche. Brands do campaigns around you. You command $15,000–$100,000+ per post. You likely have a manager. You're selective about partners.

Mega-influencers (5M+ followers): You're a household name. Pricing starts at $50,000+ per post. You only work with massive brands. You're negotiating equity and long-term ambassador deals.

Beyond follower count: Engagement rate, audience demographics, niche authority, and content quality all determine your actual tier. A micro-influencer with 8% engagement might command macro-tier pricing.

Brand Positioning & Premium Pricing Justification

How do you charge $10,000 when similar creators charge $5,000?

Positioning. You build a unique brand moat that makes you irreplaceable.

Build your moat through:

Niche expertise: You don't just post about fitness. You specialize in post-natal fitness recovery. You're the expert brands call for that specific audience.

Cultural relevance: You're tapped into what's trending. Brands pay premiums for creators who can make their products feel zeitgeist-aligned.

Audience quality: Your followers are decision-makers. They're high-income, high-education, high-purchase-intent. Demographics matter more than raw follower count.

Track record and case studies: Document ROI. Show brands that your posts drive 2x their average conversion rate. Quantify the value you deliver.

Authentic partnerships: Only partner with brands you genuinely use. Your audience knows when you're faking it. Authentic recommendations command premium rates because they deliver results.

Example: A wellness creator with 50K followers who specializes in perimenopause can charge $5,000 per post because that niche audience is highly valuable to brands in women's health. A generic wellness creator with 500K broad followers might only charge $3,000 because audience quality is lower.

Seasonal Rate Adjustments & Scarcity Pricing

Smart creators adjust rates seasonally. Q4 (October–December) is prime time for holiday campaigns. Rates increase 15–30%.

Seasonal pricing strategy:

Q4 premium (October–December): 20–30% rate increase. Brands have budget to spend. Everything is holiday-adjacent. Your calendar fills fast.

Q1 surge (January–March): 10–20% increase. New Year's resolutions mean fitness, wellness, productivity niches explode. Demand spikes.

Summer lull (June–August): Rates can decrease 10–15%. Brands reduce spending. You have more availability. Use this time for content creation and rest.

Mid-year (April–May, September): Standard rates. Back-to-school in September is an exception (10% increase).

Exclusivity multiplier: If a brand demands you can't work with competitors for 90 days, charge 25–50% more. You're giving up other revenue opportunities.

Limited availability premium: If you're fully booked, raise rates. Full calendar signals demand. New clients must pay premiums to bump existing partners.

Track your rate card in InfluenceFlow's media kit for influencers tool to update pricing seasonally without redesigning everything.

What to Include in Your Rate Card (Complete Checklist)

Your rate card should be thorough enough to prevent questions but concise enough to scan in 2 minutes.

Essential Elements Every Rate Card Needs

Your credentials: - Name, handle, and links to primary platforms - Follower counts for each platform (be specific: 487K, not "500K") - Engagement rate (critical for CPM discussions) - Brief bio (one sentence: "Fashion & sustainability creator")

Pricing breakdown by content type: - Instagram static posts: $X - Instagram Reels: $Y (usually 30–50% higher) - TikTok videos: $Z - Instagram Stories: $Z (usually 20–30% lower) - YouTube pre-roll/mid-roll integrations: $X - Long-form content (blog posts, YouTube videos): $X

Deliverable specifications for each: - How many content pieces? - How many revisions are included? - How long can brands use the content? - Can they repost? To how many platforms? - Timeline: How long from booking to delivery?

Additional offerings: - A/B testing availability (test two versions of content) - Content calendar access (show brands when you're posting) - Hashtag strategy and caption writing - Paid promotion support (you boost posts with your own budget)

Advanced Elements That Differentiate You

These show you're a serious creator thinking about brand needs:

UGC rate card (separate tier): User-generated content costs 40–60% less than sponsored content because it's unbranded.

Video premium: Reels and TikToks cost 30–50% more than static posts. Production takes longer.

Usage rights breakdown: - Non-exclusive (brand uses content, you can repurpose it): Base rate - Exclusive for 30 days: +15% - Exclusive for 90 days: +35% - Perpetual exclusive (they own it forever): +50–75%

Exclusivity clauses: You can't work with competing brands during partnership period. This deserves premium pricing (25–50% increase).

Licensing and reposting terms: Clearly state whether brands can repost on their account without your approval. Most creators require approval. That's worth extra.

Rush fees: Last-minute requests (less than 1 week turnaround) cost 25–50% more. You're dropping other work.

Legal & Contract Protections to Include

Your rate card should reference legal terms. These protect you from expensive disputes.

Include language like:

"Cancellations made less than 14 days before content date incur a 50% fee."

"Revisions included: 2. Additional revisions cost $500 each."

"Content ownership: Brand owns usage rights for agreed timeline only. Creator retains right to feature in portfolio."

"Payment terms: 50% upfront, 50% upon delivery. Late payment incurs 1.5% monthly interest."

"Exclusivity: Creator cannot work with direct competitors for 60 days post-publication."

"Force majeure: Creator not liable if unable to deliver due to illness, emergency, or circumstances beyond control."

Consider building these into influencer contract templates that both parties sign. InfluenceFlow provides free templates for this exact purpose.

Creating Your Rate Card: Tools, Templates & Strategy

You don't need expensive software to create a professional rate card.

InfluenceFlow's Rate Card Generator (Your Advantage)

InfluenceFlow gives you the fastest way to create a professional rate card—completely free.

Here's what the rate card generator does:

• Guided setup: Answer 8–10 questions about your platforms, follower counts, and niche. We calculate suggested rates based on 2026 market data.
• Customizable templates: Dozens of designs. Pick one that matches your brand aesthetic.
• Automatic calculations: Change one rate and update all variants (Reels = Instagram posts + 40%). No math errors.
• Professional output: Downloadable PDF. No watermarks. No "created with" branding. It's 100% yours.
• Real-time updates: Rates changed? Update in 2 minutes. No redesign needed.
• Brand-side integration: When brands search InfluenceFlow, they see your rates instantly. No custom quote emails.
• Portfolio-ready: Your rate card integrates with your media kit. Brands see complete package: who you are + what you charge.

Most creators spend $100–$500 hiring designers or using premium template sites. InfluenceFlow does this work for free.

Alternative Tools & Platforms (2026 Comparison)

Other creators use different tools. Here's how they compare:

InfluenceFlow stands out because it's built specifically for creators and brands. When brands use InfluenceFlow, they see your rates instantly. No separate document to attach. Everything in one place.

Rate Card Format Best Practices

Visual hierarchy matters. The first thing someone sees should be your price.

Example layout: 1. Header: Your name and handle (large) 2. Pricing: Large, clear numbers (the star of the show) 3. Deliverables: What's included (smaller text) 4. Timeline: How long it takes (smaller text) 5. Contact: How to book you (clear CTA)

Make it mobile-friendly. Most brands view your rate card on their phone. Small text is unreadable. Use large fonts (14pt minimum for body text).

Use specific examples: - ❌ "Instagram posts: starting at $2,000" - ✅ "Instagram Reel: $3,500 (60-second video, 2 revisions, 90-day exclusive usage, captions included)"

Specificity builds confidence. Vague pricing raises questions.

Include comparison tables so brands understand value differences:

Add a clear call-to-action: - "Book a campaign" button - Email for inquiries - Link to your booking page

Make it easy to say yes.

How Brands Evaluate Your Rate Card

Understanding how brands think helps you price strategically.

Brands evaluate your rate card against three things:

1. Competitor rates: They're comparing you to 5–10 creators in your niche. If you're 3x more expensive than similar creators, you better justify it.

2. Expected ROI: They're doing math. If your rate is $5,000 and they expect 50,000 views, that's $0.10 per impression. Is that reasonable for their goal?

3. Content quality and engagement: They look at your previous posts. Is engagement consistently high? Does your content match their brand aesthetic?

If your rate card seems high but your engagement is exceptional, brands accept it. If rates seem high and engagement is mediocre, you won't get booked.

Consider calculate influencer marketing ROI before approaching brands. When you understand your ROI, you can justify premium rates confidently.

Negotiation Framework for Rate Cards

Some brands will negotiate. That's normal. Here's how to handle it:

Never negotiate from zero. If your rate is $5,000 and they ask for $3,000, you have options: - Reduce scope (fewer revisions, shorter usage period) - Offer package deals (3 posts for $13,500 instead of $15,000) - Stay firm (they either book at your rate or don't)

Always have a minimum. You should know: "I will not work below $X per post." Stick to it.

Package deals are your secret weapon. Brands love discounts. Instead of negotiating downward, offer volume discounts: - 1 post: $5,000 - 3 posts (30-day campaign): $13,500 (-10%) - 6 posts (90-day campaign): $25,200 (-16%)

Brands feel like they got a deal. You still earn solid rates.

Exclusivity increases value. If a brand wants exclusivity, charge more. This is non-negotiable. You're giving up other opportunities.

Common Rate Card Mistakes to Avoid

These mistakes cost creators thousands.

Mistake #1: Pricing too low to "build portfolio." You're never getting clients to agree to higher rates later. Set fair rates from day one. If you start at $500, you'll be stuck at $500.

Mistake #2: Hiding your rates. "Contact for pricing" costs you deals. Brands assume you're expensive if you won't say the price. Transparency wins.

Mistake #3: Not accounting for platform differences. TikToks cost less to produce than YouTube videos, but they're lower production value. Price accordingly.

Mistake #4: Ignoring engagement metrics. A creator with 100K followers and 0.5% engagement is worth less than a creator with 50K followers and 5% engagement. Price based on engagement, not just follower count.

Mistake #5: Unchanging rates for a year. Your audience grows. Your engagement improves. Your brand authority increases. Raise rates every 6 months if metrics improve.

Mistake #6: Not including exclusivity language. If a brand says "don't work with competitors," that deserves premium compensation. Say "yes, for an additional 30% fee."

Mistake #7: Vague deliverables. "Post about our brand" is too vague. Specify: "One Instagram Reel, 15–60 seconds, mention our hashtag, tag our account, 2 caption revisions, posted to your feed."

Frequently Asked Questions

What should I charge as a beginner creator?

Start with your break-even rate plus 20% markup. If a post takes 3 hours and you value your time at $30/hour, your minimum is $90. Add 20% for business overhead and charge $100–$300 per post. As you grow and prove results, raise rates every 6 months.

How often should I update my rate card?

Every 6 months minimum. If your metrics improve (more followers, higher engagement), raise rates. If you hit seasonal peaks, temporarily increase rates. Use InfluenceFlow's rate card tool to update instantly without printing new PDFs.

Can I charge different rates to different brands?

Absolutely. Create tiered rate cards or note "custom rates available." A premium brand with massive budget pays more than a startup. That's normal. Just be consistent—similar-sized brands should see similar pricing unless one demands exclusivity or special deliverables.

How do I justify premium rates to skeptical brands?

Use data. Share previous campaign results: "My last post for [Brand] reached 200K people with 8% engagement, driving 50 conversions." Numbers beat arguments. Also reference audience demographics: "My followers are 78% female, ages 25–45, high household income, shopping-focused." That's valuable.

Should I offer discounts for multiple posts?

Yes. Package deals work. Three posts for -10% feels like a deal for brands while maintaining your earning potential. Six posts for -15% even better. But don't go below -20%. You're running a business, not a charity.

What's the difference between UGC and sponsored content pricing?

UGC is unbranded, authentic-looking footage brands use in their own ads. You're not posting to your audience. You're creating content they own. It's 40–60% cheaper than sponsored content. UGC typically pays $500–$2,500 per video depending on your experience level.

How do I price content for emerging platforms like Threads or Bluesky?

Use 2026 CPM benchmarks: Threads is $3–$12 CPM, Bluesky is $1–$8 CPM. Until these platforms mature, rates stay low. Expect 5–10x lower revenue than Instagram. Only include if you have significant following there.

Should my rate card include payment terms?

Yes. Specify: "50% due upfront, 50% upon delivery" or "Net 30 (full payment due 30 days after posting)." Late payment penalties also belong here: "Late payments accrue 1.5% monthly interest." Protect yourself.

How do I handle rush fees?

Add a multiplier for tight timelines. Less than 1 week: +25%. Less than 3 days: +50%. Less than 24 hours: +100%. This compensates you for dropping other work. Most brands understand it's premium pricing.

What legal protections should I include?

Include cancellation policies (50% fee if cancelled <14 days before posting), revision limits (2 free, $500 each additional), content ownership terms (brand owns usage for agreed period), exclusivity clauses (can't work with competitors for 60 days), and payment terms. Consider InfluenceFlow's free contract templates before finalizing.

Can I use the same rate card for different platforms?

No. Video content (TikTok, YouTube, Reels) commands different pricing than static content (Instagram posts, Threads). Adjust rates per platform. A TikTok might be $2,500 while an Instagram post is $3,000 even though they're both 60 seconds—just different platform audiences.

How do I know if my rates are competitive?

Research 5–10 creators in your exact niche with similar follower counts. What are they charging? You should be within 10–20% of that range. If you're significantly higher, justify it with better engagement or unique value. If significantly lower, raise rates gradually.

Should beginners use rate cards?

Yes. Even nano-influencers with 5K followers should have rate cards. It shows professionalism. Prices can be $200–$500, but having them published beats saying "I don't know" when brands ask.

How do I price collaborations with other creators?

This is different from brand deals. Revenue-sharing is common (50/50 split of any earnings). Establish terms upfront: Is one person posting to their audience? Do both? Who owns the content? Get it in writing even with friends.

How InfluenceFlow Helps with Rate Cards

You don't need multiple tools. InfluenceFlow handles everything creators and brands need.

For creators: - Free rate card generator: Build professional rate cards in 5 minutes - Media kit integration: Your rate card syncs with your media kit - Contract templates: Legal language included for free - Campaign tracking: See which rates convert (which deliverables brands book most?) - Invoice and payment processing: Get paid through InfluenceFlow's secure system - No credit card required: Sign up instantly

For brands using InfluenceFlow: - See your rates instantly when they search for creators - Book campaigns directly from your profile - No email negotiation needed (rates are already clear) - Contracts auto-generated based on your rate card - Payment processed immediately after delivery approval

When you're on InfluenceFlow with a published rate card, you stop wasting time on "what's your price?" emails. Brands see your rates upfront. Serious inquiries proceed. Everyone wins.

Conclusion

Your rate card is your business foundation. It communicates professionalism, protects your time, and attracts quality brand partnerships.

Here's what you learned:

• Rate cards for creators eliminate pricing negotiations and help you close deals 40% faster
• Pricing models (CPM, flat fee, performance-based) serve different campaign types
• Niche-specific rates vary dramatically—research your specific market
• Premium positioning through expertise and audience quality justifies higher rates
• Seasonal adjustments and scarcity pricing increase earnings during peak periods
• Legal protections in your rate card prevent expensive disputes
• Tools like InfluenceFlow make professional rate cards free and instant

Next steps:

1. Research your niche rate benchmarks (find 5–10 similar creators)
2. Calculate your break-even minimum (time + materials + overhead)
3. Create your rate card using InfluenceFlow's free generator
4. Include legal language around revisions, cancellations, and payment terms
5. Share it everywhere—your bio, email signature, media kit, DMs
6. Raise rates every 6 months as your metrics improve

Ready to build your rate card?

Sign up for InfluenceFlow today. It's completely free—no credit card required. You'll have a professional, published rate card in minutes. Attract better brand partnerships. Stop negotiating from zero. Start building the creator business you deserve.

Your rate card is waiting. Let's go.

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