UGC Creator Rate Card: The Complete 2026 Guide to Pricing Your Content

Introduction

Setting the right price for your UGC content is one of the hardest decisions you'll make as a creator. Too low, and you leave money on the table. Too high, and you might lose clients to competitors.

A strong UGC creator rate card changes everything. It shows brands you're professional and serious about your work. It saves time during negotiations. It helps you track income and plan your business growth.

In 2026, UGC pricing has become more complex than ever. Brands now demand performance-based pricing. Platforms evolve faster. Competition increases by the day. Emerging niches like AI and sustainability create new premium opportunities.

This guide covers everything you need to build a profitable UGC creator rate card. You'll learn industry standard rates by content type. You'll discover what factors drive your pricing power. You'll see real examples for beginners, intermediate, and experienced creators.

By the end, you'll have a clear framework to price your work confidently. Let's get started.

Understanding UGC Creator Pricing Models (2026)

Fixed Project-Based Pricing

Project-based pricing is the most common model for UGC creators. You agree on a fixed price for specific deliverables. The brand gets exactly what they want. You know your total income upfront.

This model works best when you can define the scope clearly. For example: "One 30-second TikTok video featuring your product" or "Three Instagram carousel posts." You'll invoice once the work is complete.

Pros of project pricing: - Predictable income for your business - Easier invoicing and tracking - Clients understand the cost upfront - Less time tracking required

Cons of project pricing: - Scope creep kills your profit margins - Underestimating time costs you money - Revisions can consume extra hours - Harder to adjust if project grows

Typical rates by experience level: - Beginner creators: $100-$500 per project - Intermediate creators: $500-$2,000 per project - Experienced creators: $2,000-$10,000+ per project

How to handle revisions: Include 1-2 revision rounds in your base price. Charge $50-$200 for each additional round. Define "revision" clearly—typo fixes are free, but new concepts cost extra.

Hourly Rate Pricing

Some creators prefer hourly rates, especially for longer projects. You calculate: hourly rate × estimated hours = total project cost.

This model works well when the scope is unclear. You're comfortable with time tracking. You want to account for brainstorming, editing, and communication time.

How to calculate your hourly rate: 1. Determine your desired annual income 2. Divide by billable hours per year (typically 1,500-2,000 hours) 3. Add 20-30% buffer for admin work and downtime 4. Research competitor rates in your niche

For example: If you want $60,000 per year and bill 1,500 hours, your rate is $40/hour minimum. Most UGC creators charge $50-$150 per hour depending on experience.

When hourly pricing works best: - Ongoing retainer relationships - Projects with undefined scope - Consulting and strategy work - Complex editing or revisions

Pro tip: Set a 2-4 hour minimum. This prevents brands from requesting tiny tasks at your low hourly rate.

Performance-Based & ROI-Aligned Pricing (2026 Trend)

Brands increasingly want results, not just content. This is why performance-based influencer pricing has grown rapidly in 2026.

Performance-based pricing ties your pay to measurable results. You might earn more if the video hits conversion targets. You might earn less if engagement falls short.

How it works: - Base rate: $500 (guaranteed minimum) - Performance bonus: +$250 if video hits 10,000 views - Conversion bonus: +$500 if it generates 50+ clicks to product page

This model aligns your success with the brand's success. It's riskier, but it can pay much better. According to Influencer Marketing Hub's 2026 report, performance-based campaigns see 40% higher ROI on average.

Setting performance benchmarks: 1. Review the brand's past campaign data 2. Know your historical engagement rates 3. Set realistic targets (not best-case scenarios) 4. Get written agreement on metrics and timelines 5. Build in tracking tools and reporting

This pricing model works best when you have proven engagement rates. If you're just starting out, stick with project-based pricing first.

Industry Standard Rates by Content Type & Platform

Video Content Pricing Breakdown

Video content commands the highest rates because it requires the most work. Here's what brands typically pay in 2026:

Short-form video (30-60 seconds): - TikTok/Instagram Reels: $200-$800 - Beginner creators: $150-$400 - Experienced creators: $800-$2,500

Medium-form video (60-90 seconds): - YouTube Shorts: $300-$1,000 - More complex editing required - Higher production quality expected

Long-form video (3-10+ minutes): - YouTube videos: $1,000-$5,000+ - Requires scripting, filming, heavy editing - Most demanding video type - Experienced creators charge premium rates

Content type premiums: - Product unboxing: base rate - Lifestyle/branded storytelling: +20-30% - Tutorial or educational: +25-40% - Testimonial/review: +10-15%

Platform-specific variations: TikTok typically pays 30-40% less than YouTube. Instagram Reels fall in the middle. This reflects platform reach and production complexity differences.

Static Content & Carousel Pricing

Static content requires less production time but still delivers value to brands. Here's what to charge:

Instagram carousel posts (8-10 slides): $150-$600 - Beginner: $150-$300 - Experienced: $400-$600

Pinterest pins and boards (per pin): $50-$200 - Boards are long-term assets - Charge per finished pin - Bulk discounts for 10+ pins

Product photography: $300-$1,500 - Depends on number of shots - Lifestyle vs. plain white background - Usage rights matter significantly

Graphic design add-ons: - Custom overlays or captions: +$50-$150 - Text animation: +$100-$300 - Color grading or effects: +$75-$200

Batch discounts for bundled services: - 3 carousel posts: 10% off - Video + carousel combo: 15% off - Monthly content package: 20-25% off

Audio & Script Content

Voiceover and scriptwriting are specialized skills worth premium pricing.

Voice-over rates (per finished minute): $100-$500 - Beginner: $100-$200 - Professional voice talent: $300-$500+ - Commercial usage (larger brands): +50%

Script writing services (per finished script): $150-$1,000 - Simple product script: $150-$400 - Complex brand narrative: $500-$1,000 - Includes research and revisions

Testimonial/review scripts: $100-$300 - Shorter format, less time required - Great for bulk orders

Narration for product demos: $200-$800 - Requires understanding technical specs - Tighter delivery timeline - Higher quality standard

Factors That Influence Your UGC Rate Card

Creator-Side Variables

Your personal brand and skills drive your pricing power. Here's what matters:

Portfolio quality: Brands pay more for polished, professional work. If your videos look like TikTok trends, you'll charge less. If they rival brand commercials, you'll charge 2-3x more.

Niche expertise: A creator who specializes in SaaS B2B content charges 2x more than a generalist. B2B influencer marketing demands deep industry knowledge.

Engagement rates: Track your historical performance. If your videos average 15% engagement while competitors get 5%, you've earned premium pricing.

Years of experience: - 0-6 months: starter rates ($100-$500) - 6-24 months: developing expertise ($500-$2,000) - 24+ months: established creator ($2,000-$10,000+)

Geographic location: Creators in high cost-of-living areas (San Francisco, New York, London) justify higher rates. Creators in lower cost areas might charge 30-40% less.

Additional skills: If you can edit, design, or write scripts in-house, you earn 25-50% more. Brands value one-stop-shop creators.

Full-time vs. part-time status: Full-time creators charge more because this is their only income. Part-timers can sometimes accept lower rates.

Client & Project Variables

The brand's situation dramatically affects what they can pay.

Brand size and budget: - Startups: $100-$500 per project - Mid-market companies: $500-$2,000 - Enterprise/Fortune 500: $2,000-$10,000+

Campaign scope: A single video costs less than a quarterly campaign. Building your content strategy for creators with a brand justifies premium rates.

Exclusivity requirements: - Non-exclusive (they can hire others): 1x rate - 30-day exclusivity: 1.3-1.5x rate - 90-day exclusivity: 1.5-2x rate - Perpetual/buyout: 2.5-4x rate

Usage rights and territory: - Single platform for 30 days: base rate - All platforms for 1 year: +50% - Global usage rights: +100%

Revision limits: - 1-2 revisions included: standard - Unlimited revisions: charge 1.5-2x base rate - Additional revisions: $50-$200 each

Turnaround time: Rush jobs cost more. A 48-hour turnaround means +25-50%. A 2-week turnaround is standard pricing.

Industry type: Luxury brands, financial services, and healthcare pay premium rates. Toys and general consumer goods are often lower.

Market & Timing Variables

External factors shift pricing power dramatically.

Seasonal demand: - Q4 (holiday campaigns): +20-30% - Q1 (New Year products): +15-25% - Summer (lowest demand): -10-15%

Platform changes: When Instagram Reels launched in 2020, creators could charge more. Algorithm updates create content demand spikes.

Emerging niche premiums: - AI/machine learning content: +30-50% - Sustainability/green products: +20-30% - Web3/crypto (volatile, but premium): +25-40%

Currency fluctuations: International creators should account for exchange rate changes when setting annual rates.

Competitive saturation: If 100 creators in your niche compete, you can't charge what 5 creators could charge in 2024.

Rate Card by Creator Experience Level & Niche

Beginner Creator Rates (0-6 Months)

As a beginner, focus on building portfolio pieces. You'll charge less, but gain experience and case studies.

General rate range: $100-$500 per deliverable

Niche-specific breakdowns:

Strategy for growth: - Build 5-10 portfolio pieces in your niche - Batch projects: offer $250 for 2 videos instead of $150 each - Offer discounts for testimonials and case studies - Track every metric: views, engagement, conversions - Raise rates every 3-4 months as you gain experience

Sample beginner rate card: - Single TikTok video: $150 - Single Instagram Reel: $200 - Product carousel post: $100 - 2-video bundle: $250 (saves them $50)

Intermediate Creator Rates (6-24 Months)

After 6 months of consistent work, you've proven your value. Now charge accordingly.

General rate range: $500-$2,000 per deliverable

Your portfolio quality becomes the main pricing factor. A creator with 50 high-quality videos can charge 3x more than one with 10 mediocre videos.

Niche-specific rates:

When to raise your rates: - Every 10-15 projects completed - After every 5 successful campaigns - When you land a recognizable brand name - When engagement rates improve significantly

Building case studies: - Document engagement metrics for each project - Get written testimonials from satisfied clients - Screenshot successful campaign results - Create a portfolio page showing before/after metrics

Create your own influencer media kit to showcase your portfolio and justify premium rates to brands.

Experienced Creator Rates (24+ Months)

After 2+ years, you're established. You have proof of results. You can be selective about projects.

General rate range: $2,000-$10,000+ per deliverable

What commands premium rates: - Proven track record (50+ projects) - Specialized expertise (B2B, luxury, emerging niches) - High engagement rates (10%+ average) - Case studies showing strong ROI for brands - Exclusive availability (you turn down work)

Niche-specific premiums:

Pricing strategy for experienced creators: - Focus on retainer-based work (more stable income) - Select high-quality brands only - Charge by value delivered, not hours worked - Negotiate performance bonuses - Consider exclusive partnerships

Example experienced rate card: - Single premium video: $3,500 - Quarterly retainer (4 videos/month): $3,500/month - Performance-based video: $2,500 + $1,000 bonus if targets met

Rights, Exclusivity & Licensing Rate Premiums

Usage Rights Negotiations

How brands can use your content directly affects your price. More restrictions = higher pay.

Non-exclusive content (standard pricing) - Brand can use for 30-90 days - You can sell similar content to competitors - Limited geographic scope (one country) - Limited platform use (Instagram only)

30-day exclusivity (1.3-1.5x base rate) - Brand gets exclusive use for 30 days - You can't work with direct competitors - Typical for seasonal campaigns

90-day exclusivity (1.5-2x base rate) - Three-month exclusivity period - You agree not to create similar content - Brand gets competitive advantage - More valuable for them, more expensive

Perpetual/buyout (2.5-4x base rate) - Brand owns the content forever - You can't use it in your portfolio - You lose all future usage rights - Only agree if the price reflects lost opportunity

Pro tip: Always negotiate exclusivity scope. "Exclusive UGC for fitness products" is different than "exclusive fitness content overall." Be specific in your contracts.

Licensing Fee Structures

Licensing fees add revenue after the initial project.

Per-use licensing (when brands reuse content) - Brand paid $500 for one video - If they use it again in 6 months, they pay licensing fee: $250 - Cap licensing at 2-3 uses before they buy full rights

Buyout fees for IP ownership - Brand wants full intellectual property rights - Charge 3-4x base project rate - Walk away if they don't pay fairly—it's permanent

Perpetual licensing add-ons - Video created with standard rights: $600 - Add perpetual licensing: +$1,500 - Brand can use forever, everywhere

Territory-based licensing - US only: base rate - North America: +25% - Global: +100%

Industry-specific licensing premiums - Pharma/medical: +25-50% (highly regulated) - Financial services: +30-50% (compliance costs) - Legal services: +35-60% (liability concerns) - General consumer goods: base rate

Always document usage rights in writing. See influencer contract templates to protect yourself legally.

Revision & Revision Limits

Revision scope creep kills profitability. Set clear boundaries.

Standard revision policy: - 1-2 rounds of revisions included - Each additional round: $75-$200 - New concepts count as new projects, not revisions

What counts as a revision: - Minor edits: color correction, music swap, text change - What doesn't: completely different footage, new voiceover, different product angle

What counts as scope creep: - "Can you add 5 more products?" (new project) - "Can you make it vertical AND horizontal?" (50% extra work) - "Can you redo the whole thing?" (new project, new price)

Unlimited revisions pricing: - Charge 1.5-2x the base rate - Set a clear deadline (15 days, then project closes) - Document all revision requests in writing

Change order process: 1. Client requests change outside scope 2. You estimate additional cost 3. Client approves in writing before work begins 4. You invoice separately for the change

Retainer vs. Project-Based Pricing & Long-Term Contracts

Retainer-Based Pricing Model

Retainers provide stable, predictable income. Many brands prefer monthly commitments to one-off projects.

How retainers work: - Brand pays fixed monthly fee - You deliver 4-8 pieces of content per month - Content varies based on their needs - Contract typically runs 3-12 months

Calculate retainer pricing: 1. Estimate monthly projects: 6 videos/month 2. Multiply by individual project rate: 6 × $400 = $2,400 3. Apply loyalty discount (75-85%): $2,400 × 0.80 = $1,920/month

Retainer benefits: - Predictable monthly income - Better client relationships - Opportunity to learn brand deeper - Less time on sales/negotiation - Portfolio consistency

Retainer drawbacks: - Less flexibility if client needs change - Harder to raise rates mid-contract - Commitment required on your end - Requires strong contract terms

Minimum contract length: Insist on 3-month minimums. One-month retainers leave you vulnerable if they cancel.

Project-Based with Tiered Discounts

Offer discounts when brands commit to multiple projects. This increases your volume while saving them money.

Discount structure example:

How to position tiered pricing: - "Choose your package: 3 videos for $1,350 (vs. $1,500 individually)" - Make the discount obvious - Emphasize their savings

Seasonal adjustments: - Q4 (holiday season): no discounts, possibly +20% - Q1-Q3: standard tiered discounts - Q2 (slowest period): consider +10% discounts to fill pipeline

Hybrid Pricing Models

Combine retainer stability with project flexibility.

Base retainer + per-project add-ons: - Monthly retainer: $2,000 (includes 4 videos) - Additional videos: $350 each - Brand gets flexibility, you get predictability

Monthly retainer + performance bonuses: - Base: $2,000/month - If videos hit 50,000+ views: +$500 bonus - If engagement exceeds 8%: +$250 bonus - Aligns your interests with theirs

Seasonal rate adjustments: - Base rate: $500 per video - Q4 premium: $600 per video - Q2 discount: $450 per video - Adjust based on your demand

Lock-in rates for year-long commitments: - Offer 12-month price locks - Example: "Lock today's rates for 12 months" - Brands love price certainty - You gain predictable revenue

International Pricing & Currency Considerations

Currency Conversion & Payment Methods

If you work with international brands, managing currency matters.

Major currency rates (as of February 2026): - USD: baseline - EUR: typically 5-15% premium (European cost of living) - GBP: 5-15% premium - CAD: 0-5% variance - AUD: 0-10% variance

Payment method fee impacts: - PayPal: 2-3% fee (use for small amounts) - Wise/TransferWise: 0.5-1.5% fee (best for international) - Wire transfer: $15-30 flat fee - Stripe: 1.5-2.9% fee

Setting rates in local currency: Use this creator payment platform guide to compare options and minimize fees.

Example calculation: - Your base rate: $500 (USD) - Brand in UK wants to pay in GBP - GBP 400 = approximately USD 500 - They send through Wise (0.75% fee) - You receive: GBP 400, lose ~3 GBP to fees = profit on USD equivalent

Regional Rate Variations (2026)

Different regions have different budgets and cost structures.

North America: $500-$2,000 baseline (your reference point)

Europe: - Western Europe (UK, Germany, France): 10-20% premium - Eastern Europe (Poland, Czech Republic): 20-30% discount - Nordics (Norway, Sweden): 15-25% premium

Asia-Pacific: - Australia/New Zealand: 10% premium - Singapore/Hong Kong: 0-5% premium - Developing markets: 20-50% discount

Latin America: 15-25% discount for most countries

Middle East/Africa: Emerging market rates—negotiate based on brand size and budget

Pro tip: Don't automatically discount based on region. A Fortune 500 company in Brazil can pay North American rates. Always research the client first.

Payment Terms & Security

Protect yourself with clear payment terms.

50/50 payment split (recommended): - 50% upfront when project starts - 50% upon delivery before final handoff - Protects you from non-payment - Reassures clients you're professional

Alternative payment terms:

Use escrow services for high-value projects: - Platforms like Upwork hold payment until work is accepted - Protects both parties - Small fee (5-10%) for security - Worth it for $2,000+ projects

Get everything in writing: - Use contracts for all projects over $500 - Specify payment method and timeline - Define what triggers each payment - Include late payment penalties

Use InfluenceFlow's free contract templates for creators to protect yourself on every project.

Building Your Personal UGC Creator Rate Card

Step 1: Audit Your Current Work

Start by analyzing what you've already done.

1. List all past projects (UGC or portfolio pieces)
2. Note the platform, deliverables, and time spent
3. Record engagement metrics if available
4. Calculate actual time from start to finish
5. Determine if you were paid fairly or not

Step 2: Research Your Competition

Know what others charge in your niche.

1. Find 5-10 creators similar to you
2. Look at their rates if public (many have Linktree rates)
3. Check freelance platforms (Upwork, Fiverr) for niche rates
4. Note their experience level and portfolio quality
5. Identify where you're positioned relative to them

Step 3: Calculate Your Minimum Rate

What do you need to earn to make this sustainable?

Calculation: 1. Desired annual income: $50,000 2. Billable projects per year: 50 (estimate) 3. Minimum per-project rate: $50,000 ÷ 50 = $1,000 4. Add 25% buffer for admin work: $1,000 × 1.25 = $1,250 minimum

Never price below this minimum. It's unsustainable.

Step 4: Create Tiered Service Packages

Offer multiple options so clients choose their comfort level.

Beginner package: - 1 short-form video (30-60 sec) - 1 revision round - Price: $350

Professional package: - 1 high-quality video (60-90 sec) - 2 revision rounds - Video + carousel post bonus - Price: $750

Premium package: - 1 premium video + carousel + product shots - 3 revision rounds - Includes strategy consultation - Price: $1,500

Step 5: Document Your Rate Card

Create a clear, professional document.

Should include: - Your name and brand - Portfolio link or media kit - Services offered with descriptions - Base rates by content type - Turnaround times - Revision policy - Exclusivity/usage rights pricing - How to inquire or book

Format: Use a one-page PDF or Canva template. Clean design matters—it reflects your professionalism.

Use InfluenceFlow's free rate card generator to create yours in minutes.

Step 6: Start Raising Rates Regularly

Plan for annual increases.

Annual rate increases: - Year 1 (beginner): +20-30% after 6 months - Year 2-3: +15-25% annually - Year 3+: +10-15% annually as you establish

Raise rates when: - You complete 10+ successful projects - Your engagement metrics improve - You land recognizable brand names - You gain specialized expertise - Your portfolio quality increases significantly

How to announce rate increases: - Give existing clients 30-60 days notice - Offer grandfather rates for locked-in retainers - Explain what improved (your work quality, market rates, experience) - Make it feel fair and justified

Negotiating Your UGC Creator Rate Card

Understanding Brand Budgets

Brands operate with constraints. Understanding them helps you negotiate.

Startup budgets: $500-$3,000 per project - Limited cash flow - Test-and-learn mentality - Willing to work with developing creators - Price-sensitive

Mid-market company budgets: $1,500-$8,000 per project - Some budget flexibility - Want proven creators - Repeat business potential - Quality-focused

Enterprise budgets: $5,000-$20,000+ per project - Large marketing budgets - Want established creators - Long-term relationships - ROI-focused, not price-focused

Pro tip: When a brand asks about your rates, ask about their budget first. "What's your typical budget for UGC content?" A startup saying $500 vs. a Fortune 500 company saying $500 are very different situations.

Common Negotiation Scenarios

Scenario 1: "Your rate is too high. Can you go lower?"

Response: "I understand budget matters. What's your budget? Let's see what I can deliver at that price point—maybe a single platform video instead of multi-platform, or fewer revisions included."

This acknowledges their constraint without automatically discounting.

Scenario 2: "We only have $200, but we'd love to work with you."

Response: "I appreciate that! I'm not available at $200, but here's what I can do: If you have 5 projects, I can bundle them for $400 each ($2,000 total). Or let's discuss a retainer starting next month."

Plant seeds for future work.

Scenario 3: "Can we get unlimited revisions for your normal rate?"

Response: "Absolutely—that's an additional $300. So your total would be $800 for the video with unlimited revisions, versus $500 for 2 revision rounds included."

Make the extra cost clear.

Scenario 4: "Can you do this faster? We need it in 2 days."

Response: "Yes, rush fee applies. That's +25% for 2-day turnaround. So $625 instead of $500. Do you want to proceed?"

Rush work deserves premium pay.

Leveraging Your Strengths

Use what makes you valuable during negotiations.

If you have high engagement rates: "My videos average 12% engagement. Industry average is 5%. That's why my rate is $1,200—the ROI justifies it."

If you have specialist expertise: "I focus specifically on B2B SaaS. That expertise means better conversion rates for your product demo. Let me show you my case studies."

If you have case studies: "Here's a case study from a similar brand. The video generated 45,000 views and 1,200+ product clicks. At $800, that was ROI positive in one week."

If you have done well-known brands: "I've worked with [Brand Name]. They've used my content in ads, email, and social. That's why my rate is $2,000 for similar brands."

Use testimonials and results as negotiation tools. Results matter more than price.

Common Mistakes UGC Creators Make with Pricing

Underpricing Your Work

The biggest mistake is charging too little.

Why creators underprice: - Fear of losing clients - Lack of confidence in their work - Not understanding their value - Comparing themselves to cheaper competitors

The underpricing trap: If you charge $200 per video because you're nervous, you'll land clients who think $200 is fair. Later, you want $1,000—they'll think you're greedy.

Better approach: Start at your real minimum ($600-$800). Gain confidence. Raise slowly. Never discount to match cheap competitors.

Not Tracking Time

You might think a video takes 3 hours. It actually takes 8.

Hidden time costs: - Client communication and briefs: 1 hour - Filming/shooting: 2 hours - Editing and post-production: 3 hours - Revision rounds: 1-2 hours - Final exports and delivery: 0.5 hours - Total: 7.5 hours for what felt like "quick work"

Track every project for one month. Use a timer. You'll discover you're underpricing significantly. Then adjust rates accordingly.

Ignoring Revision Limits

Without limits, revisions destroy profit margins.

Example: $500 project, 2 revisions included. Client requests 6 rounds of revisions. You spent 12 hours on something you budgeted 3 hours for. You earned $41/hour instead of $166/hour.

Solution: Define revision policy clearly in every contract. Charge for additional rounds. This also makes clients more decisive about feedback.

Not Accounting for Scope Creep

"While you're at it, can you..." kills small projects.

Scope creep examples: - "Can you add product shots?" (+1 hour, uncompensated) - "Can you redo the thumbnail?" (new deliverable, not included) - "Can you film an alternate version?" (new project)

Solution: Write project scope in your contract. Get changes in writing before you do extra work. Charge for scope changes.

Overcomplicating Pricing

Simple rates close deals faster than complicated pricing.

Bad: "My rates are $500-$2,000 depending on platform, exclusivity, usage rights, territory, revisions included, and timeline..."

Good: "My rate is $500 per video. Add $300 for exclusivity. Add $200 for unlimited revisions."

Keep it simple. One base rate. Clear add-ons.

Mixing Project Types Under One Rate

A testimonial video isn't the same effort as a 60-second lifestyle video.

Better approach: "Short testimonials: $250. Short lifestyle videos: $400. Long-form educational videos: $800."

Acknowledge that different work demands different pay.

Using InfluenceFlow to Create & Manage Your Rate Card

InfluenceFlow makes managing your UGC creator rate card simple and professional.

Rate Card Generator

Our free rate card generator helps you build a professional, polished rate card in minutes. No design skills required.

What you get: - Professional templates (10+ designs) - Customizable pricing tiers - Automatic formatting - Downloadable PDF for sharing - Email-friendly version

How to use it: 1. Choose your template 2. Input your services and prices 3. Add your branding and colors 4. Download and share with potential clients

Media Kit Creator

Your influencer media kit is part of your rate card strategy.

Build a complete media kit showing: - Your stats and metrics - Platform breakdowns - Engagement rates - Services offered - Rate card pricing - Brand portfolio/testimonials

Brands want to see your results before negotiating. A strong media kit justifies your rates.

Contract Templates

Protect yourself with influencer contract templates included free on InfluenceFlow.

Templates included: - Project-based contract - Retainer agreement - Usage rights addendum - NDA for confidential projects - Payment terms agreement

Never work without a contract. It protects both you and the brand.

Campaign Management & Payment Processing

Once you land clients, InfluenceFlow helps you manage the work and get paid.

Features included: - Project tracking and deadlines - File delivery management - Digital contract signing - Integrated payment processing - Invoice generation and tracking

Everything in one place means less administrative overhead and more time creating content.

Frequently Asked Questions

What is a UGC creator rate card?

A UGC creator rate card is a document showing your pricing for different types of user-generated content. It lists your services, pricing tiers, and terms. It's like a menu for brands wanting to hire you. A professional rate card shows you're serious about pricing fairly and consistently.

How much should a beginner UGC creator charge?

Beginners typically charge $100-$500 per deliverable. Start lower to build portfolio pieces and social proof. After 10-15 projects, raise to $300-$800. After 3-6 months, aim for $500-$1,000. Base your specific rate on your niche, location, and production quality.

How do I calculate my UGC creation hourly rate?

Divide your desired annual income by billable hours per year. For example: $60,000 annual income ÷ 1,500 billable hours = $40/hour minimum. Add 20-30% for admin work and downtime. Most UGC creators charge $50-$150/hour depending on experience level and niche.

Should I use hourly or project-based pricing?

Project-based pricing is simpler and more common for UGC. Hourly works better for undefined-scope work, retainers, or consulting. Many creators use project-based pricing initially, then switch to retainers once established. Choose whatever works for your workflow.

Can I charge different rates for different platforms?

Yes, absolutely. TikTok/Instagram Reels typically earn 30-40% less than YouTube. Pinterest and static content earn less than video. Create pricing tiers by platform. This reflects actual production time and platform reach differences.

How often should I raise my UGC rates?

After every 10-15 completed projects with good results, consider raising rates. Most creators increase annually by 10-20%. More frequent increases (every 3-4 months by 5%) also work. Always give existing clients notice before raising prices.

What's a fair price for exclusive content?

Exclusive content commands 1.5-4x multipliers on your base rate. 30-day exclusivity: 1.3-1.5x. 90-day exclusivity: 1.5-2x. Perpetual/buyout: 2.5-4x. The length and scope matter significantly. Always negotiate specifics.

How do I handle clients asking for discounts?

Don't automatically say yes. Ask what they need—maybe a smaller project fits their budget. Offer tiered packages or monthly retainers for discounts. Explain your value justifies full rates. Never go below your minimum sustainable rate.

What payment terms should I use?

Use 50/50 split: half upfront, half upon delivery. For established clients, Net 30 invoicing works. For high-value projects, use escrow services. Always get payment terms in your written contract before starting work.

Should I offer free revisions?

Include 1-2 revision rounds in your base price. Charge $50-$200 for additional rounds. This prevents scope creep and keeps clients decisive with feedback. Some creators offer unlimited revisions at 1.5-2x base rate.

How do I justify raising rates to regular clients?

Explain what improved: portfolio quality, engagement rates, market rates, or additional skills. Offer grandfather rates for locked-in retainers. Make it feel earned, not arbitrary. Most clients accept 10-15% increases annually if you deliver consistent quality.

What if a brand says my rates are too high compared to competitors?

Ask for specifics about the competitor (experience level, portfolio quality, niche). Show your case studies and engagement rates. Emphasize your value proposition. Offer a small project test if they're hesitant. Sometimes lower rates mean lower quality—remind them of the tradeoff.

How do I know if I should charge more?

Look for these signals: High-quality portfolio, 6+ months consistent work, 8%+ engagement rates, recognizable brand names in your portfolio, multiple inquiries per week, clients never negotiate price, you're turning down work. If these apply, you should charge more.

Can I charge more for rush jobs?

Yes. Rush fees of +25-50% are standard. A 48-hour turnaround costs more than a 2-week timeline. Clearly communicate rush fees upfront. Never promise rush delivery without extra compensation—it affects quality.

Conclusion

Your UGC creator rate card is one of your most important business tools. It demonstrates professionalism. It protects your income. It saves time on negotiations.

Key takeaways:

✓ Start with your minimum sustainable rate, never go lower

✓ Charge different prices for different services and platforms

✓ Increase rates every 3-4 months as you gain experience

✓ Always get payment terms and scope in writing

✓ Use performance data and case studies to justify premium pricing

✓ Track your time to understand true hourly earnings

✓ Never discount automatically—find creative solutions instead

Building a profitable UGC business takes time. Pricing confidence comes from results. Every project you complete teaches you more about your value.

Start by setting rates based on this guide. Build your portfolio. Track your metrics. Raise regularly. Watch your income grow.

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