Create a Media Kit Showcasing Gaming Community Influence: The Complete 2026 Guide

Introduction

Gaming community influence has transformed dramatically. In 2026, brands no longer care only about follower counts. They want to know who your community actually is, how engaged they remain, and whether they'll genuinely connect with a product.

Creating a media kit showcasing gaming community influence requires a completely different approach than traditional influencer marketing. You're not just listing numbers—you're telling a data-driven story about authentic community relationships, niche expertise, and real engagement patterns.

This guide walks you through building a media kit that attracts quality brand partnerships. Whether you're a micro-influencer with 5,000 dedicated speedrunning fans or a macro-influencer with 500,000 followers across multiple platforms, we'll show you how to present your influence authentically.

You'll learn the specific metrics brands evaluate, how to differentiate yourself from competitors, and how to use free media kit creation tools to streamline the entire process. InfluenceFlow makes this easier—completely free, no credit card required.

Understanding Gaming Community Influence vs. Traditional Metrics

Why Follower Count No Longer Tells the Full Story

In 2026, a creator with 100,000 followers and a 2% engagement rate is far less valuable than someone with 20,000 followers and 15% engagement. Brands have learned this lesson the hard way.

Gaming communities operate differently from general social media audiences. Your community includes players who watch because they trust your expertise, respect your moderation, and feel genuine connection to the culture you've built. That loyalty creates real business results.

According to Influencer Marketing Hub's 2026 State of Influencer Marketing report, 73% of brands now prioritize engagement quality over follower count when evaluating gaming partnerships. Your media kit needs to reflect this shift immediately.

The Core Pillars of Gaming Community Influence

Sophisticated brands evaluate gaming influence through five core pillars:

Community Loyalty and Retention: How long do viewers stay engaged? Do they return weekly, daily, or occasionally? A creator with 30% of their audience watching regularly beats someone with 100% who only shows up sporadically.

Sentiment Analysis and Brand Safety: What's the overall tone in your chat? Are discussions positive and brand-safe? This matters more than you think—brands fear association with toxic communities.

Community Growth Velocity: Are you adding 5% new members monthly or 0.5%? Sustainable growth patterns signal genuine influence versus bot inflation.

Audience Behavior During Key Events: How does your community respond during game launches, seasonal updates, or competitive tournaments? Peak performance moments reveal true engagement strength.

Moderation Quality and Culture Healthiness: Do you have effective moderation? Can you document community guidelines enforcement? Toxic communities repel premium brands regardless of size.

Measuring Influence Across Gaming Niches

Your niche dramatically impacts how influence appears. A speedrunner with 15,000 devoted followers commands different respect than a casual streamer with 100,000 passive viewers.

Speedrunner and modder communities value technical expertise. Your influence comes from innovation and specialized knowledge. Competitive FPS and esports analysts influence through strategic insights and audience skill alignment. MMO community leaders demonstrate influence through guild organization and long-term retention. Mobile gaming influencers reach broader, more casual audiences with different engagement patterns.

When you create a media kit showcasing gaming community influence, you must acknowledge your niche positioning as a strength, not a limitation. Premium brands often prefer niche expertise over broad reach.

Essential Metrics & Data Points to Include in Your Gaming Media Kit

The New Influence Metrics Brands Actually Care About (2026)

Stop listing vanity metrics. Start documenting real influence indicators.

Community Sentiment Score: Track positive versus negative mentions of you, your content, and your sponsored products. Aim to document this in your media kit. A +85% sentiment score (85% positive, 15% negative) proves authentic influence.

Average Viewer Retention Rate: What percentage of your audience stays for your entire stream or video? A 45% average retention rate during a two-hour stream is exceptional. Document this prominently.

Audience Growth Velocity: Show month-over-month and year-over-year growth percentages. Sustainable 8-12% monthly growth signals organic influence better than overnight spikes from viral moments.

Peak Concurrent Viewership: Brands want to know your maximum simultaneous audience. This determines partnership visibility during collaborative streams.

Demographic Psychographics: Age and location matter, but psychographics matter more. Are your viewers competitive gamers? Casual players? Game developers? Speedrunning enthusiasts? Document their actual behavior patterns and interests.

According to TwitchTracker's 2026 analytics data, creators who document community sentiment alongside traditional metrics see 40% higher brand inquiry rates.

Multi-Platform Influence Aggregation

In 2026, your influence lives everywhere—Twitch, YouTube Gaming, Discord, Twitter/X, TikTok. Your media kit must show unified impact.

Don't just list platform followers separately. Calculate your actual reach when you account for audience overlap. If 60% of your Discord members also follow your Twitch, you're not reaching 5,000+12,000 people—you're reaching closer to 10,000 unique people.

Create a section documenting platform-specific engagement rates. Your Twitch chat might average 8% engagement, but your Discord community might reach 35% engagement. This tells brands where to focus partnership activation.

When you create a media kit showcasing gaming community influence across platforms, use influencer marketing analytics tools to aggregate data accurately. InfluenceFlow's platform consolidation features help you pull metrics from multiple sources into one professional document.

Advanced Community Metrics That Differentiate Your Kit

Here's where micro-influencers often win against macro-influencers: depth metrics.

Document your community collaboration history. Have community members created fan art, organized tournaments, or launched grassroots initiatives? Include screenshots and impact metrics.

Track longitudinal influence across seasons. Show how your audience engagement patterns shift during different gaming seasons, new releases, or esports tournaments. A creator who maintains 8% engagement year-round beats someone who spikes to 15% once annually.

Measure audience retention during specific game launches. If 72% of your community returned after a game you promoted, that's powerful social proof.

Quantify your moderation impact. How many moderators staff your community? What's your average response time to policy violations? What percentage of your chat remains ban-free monthly? These numbers prove cultural health.

Differentiating Your Media Kit: Micro-Influencer vs. Macro-Influencer Strategies

Building a Micro-Influencer Media Kit (1K-100K Followers)

Your superpower is depth. Lean into it completely.

A micro-influencer media kit should emphasize niche expertise relentlessly. Don't apologize for your follower count—celebrate your audience's quality. Lead with engagement rate (your 18% engagement beats many creators with 50x your followers).

Showcase direct community relationships through testimonials. Include screenshots of community members who've participated for years. Document the personal connections your audience feels toward you.

For micro-influencers, positioning cost-effectiveness as an advantage matters. Brands often get better ROI from micro-influencer partnerships—lower costs, higher engagement, more authentic integration. Your media kit should highlight this value explicitly.

A real example: A micro-influencer with 25,000 Discord members focused entirely on modding communities charged $2,500 for sponsored content integration. Her sentiment score was +92%, and her audience retention during sponsored mentions reached 67%. She booked premium partnerships monthly because her media kit documented community depth, not follower count.

Macro-Influencer Media Kit Positioning (100K+ Followers)

For macro-influencers, the challenge becomes proving you haven't sacrificed community quality for reach.

Your media kit must demonstrate broad reach while maintaining engagement. Document platform-specific audience segments. Show demographic breakdown across regions, play styles, and engagement patterns.

Build a portfolio section highlighting successful brand collaborations. Include metrics from past partnerships—view counts, engagement spikes, sentiment during sponsorship periods. Proof of execution builds confidence.

Emphasize scalability strategically. Brands want to know partnerships work at your scale. Document how you've successfully integrated 5+ simultaneous sponsors without community backlash.

A real example: A macro-influencer with 380,000 Twitch followers created a media kit section showing audience breakdown: 34% competitive FPS players, 28% casual streamers, 18% esports enthusiasts, 20% other. Each segment had distinct engagement patterns and sponsor alignment opportunities. This specificity attracted premium esports brands that would have overlooked generic "380K followers" positioning.

Choosing the Right Positioning for Your Growth Stage

Honest self-assessment matters. Are you truly a micro-influencer, or have you grown beyond that threshold? Misrepresenting your tier damages credibility immediately.

Plan your messaging evolution as you grow. A media kit that works at 15,000 followers requires updates at 50,000 and 150,000. Build in regular refresh cycles—quarterly minimum for active creators.

Treat niche expertise as a premium feature, never a limitation. "Specialist in competitive Valorant strategy" attracts better partnerships than "Valorant content creator who'd consider anything."

Designing Your Gaming Media Kit: Structure & Best Practices for 2026

Essential Sections Your Media Kit Must Include

Your media kit needs logical flow. Start with impact, then prove it with data.

Cover Page: Your name, title, gaming niche, and key influence stat (e.g., "50K Discord members, +88% sentiment score"). Make it visually distinctive.

Executive Summary: A one-page snapshot of your community influence. Include your biggest metrics, strongest platforms, and primary value proposition.

About You: Your gaming journey, expertise, and why your community formed around you. Keep this to 150 words maximum.

Audience Demographics: Age ranges, geographic distribution, device preferences, and play style breakdown.

Engagement Metrics: Chat activity rates, stream/video performance stats, growth patterns, and retention numbers.

Platform Presence: Brief overview of your Twitch, YouTube, Discord, and social channels with specific metrics for each.

Past Brand Collaborations: Logos and performance data from previous partnerships. Include sentiment scores and engagement metrics from sponsored content.

Rate Card: Partnership pricing using influencer rate card tools that documents what brands receive at each tier.

Community Culture Documentation: Moderation stats, community guidelines, safety certifications, and diversity metrics.

Contact Information and Call-to-Action: Make partnership inquiry simple.

Visual Design Elements That Convert Brands in Gaming

Generic templates don't work. Your media kit must reflect your gaming niche visually.

Use color schemes and typography that align with your gaming persona. A speedrunning community kit might feature sharp, minimalist design. A casual gaming community kit might feel more approachable. An esports analytics kit should feel professional and data-focused.

Data visualization matters tremendously. Replace boring number lists with charts showing growth velocity, engagement trends, and seasonal patterns. Heat maps showing peak activity times attract brands planning campaign timing.

Include authentic screenshots of community engagement. Show chat moments that prove community culture. Include screenshots of positive community interactions, collaborative projects, and cultural moments unique to your community.

If possible, embed short video clips of your community in action. 10-15 seconds of authentic chat engagement or community event footage beats paragraphs of description.

Document your moderation policy explicitly. Screenshot your community guidelines. Include moderation response time metrics. Brands evaluate brand safety carefully—make it impossible to miss yours.

Authenticity and Community Culture Documentation

Sophisticated 2026 brands investigate cultural authenticity relentlessly. Your media kit must address this proactively.

Document community longevity explicitly. How many members joined in your first year? How many remain? A community with 40% tenure longer than two years signals loyalty far more effectively than raw member count.

Include community testimonials from long-term members. Real quotes (with permission) from people explaining why they've stayed prove authentic culture. Even 3-4 testimonials dramatically increase credibility.

Showcase collaborative community projects. Did your community organize a charity stream? Create a modding competition? Launch a grassroots esports team? Document these initiatives with photos and metrics.

Quantify diversity and inclusion efforts. What percentage of your moderation team are women? Do you have multilingual community spaces? Have you actively worked to create inclusive spaces? These metrics matter increasingly to premium brands in 2026.

Niche-Specific Media Kit Strategies for Different Gaming Communities

Competitive Gaming & Esports Analyst Media Kits

Competitive gaming demands a different media kit strategy entirely.

Lead with expertise credentials. Include your tournament participation history, analysis accuracy metrics, and audience skill level documentation. What percentage of your audience competes at ranked levels? What's their average ranking?

Document real-time engagement metrics during competitive events. Brands sponsoring esports partnerships need to know your audience engagement during tournaments. Show concurrent viewership during major esports moments and chat activity spikes during tournament coverage.

Include partnerships with esports organizations or publishers. Logos of brands you've worked with signal credibility within the competitive ecosystem.

Showcase your strategic insight accuracy. If you predict tournament outcomes or analyze professional play, document your prediction accuracy rates. This concrete data proves value.

Indie Game & Speedrunning Community Media Kits

Indie and speedrunning communities require positioning that emphasizes discovery and tastemaker influence.

Lead with early-adopter credibility. Document which indie games you've covered before they achieved mainstream success. Include sales data or visibility metrics showing correlation between your coverage and game success.

Quantify community impact on game discovery. Calculate estimated reach of your indie game coverage. Include testimonials from indie developers about the impact your community had on their game's success.

Highlight niche audience loyalty and repeat viewership. Speedrunning communities are among the most loyal audiences in gaming. Document viewer tenure, return rates, and engagement consistency. Showcase that your audience watches regularly, not just for viral moments.

Include modding community credentials. Have you created mods? Collaborated with modders? Do your community members create content around your games of focus? This grassroots creativity signals authentic influence.

MMO & Live Service Game Community Media Kits

MMO and live service communities require long-term engagement documentation.

Emphasize longitudinal engagement patterns. Show that your audience stays engaged across multiple expansion cycles, seasonal updates, and game changes. Documentation of audience retention across 3-5 major game updates proves genuine influence.

Document your in-game leadership credentials. Guild leadership experience matters. Include guild size, member retention, achievement history, and community culture documentation from your in-game community.

Track seasonal content performance. Live service games create seasonal peaks and valleys. Show your audience behavior patterns across different seasons, demonstrating consistent engagement even during slow periods.

Include long-term audience loyalty metrics. What's your percentage of viewers who've watched for 12+ months? This matters far more in MMO communities than peak concurrent viewers.

Multi-Platform Influence: Aggregating Your Gaming Community Impact

Consolidating Data Across Twitch, YouTube, Discord, and Twitter/X

Platform fragmentation makes unified influence documentation challenging but necessary.

Create a master spreadsheet consolidating key metrics from each platform. Include subscriber/member counts, average engagement rates, growth patterns, and audience overlap percentages.

Calculate your actual unique reach across all platforms. If you have 80,000 Twitch followers and 50,000 YouTube subscribers, but 45,000 people follow you on both, your unique reach is approximately 85,000 people, not 130,000.

Document platform-specific engagement behavior. Your Twitch audience might engage heavily in chat (12% participation rate), while your YouTube audience prefers comments (3% participation rate). These patterns help brands choose which platform maximizes their partnership activation.

Use cross-platform influencer analytics to identify your strongest performing platform by engagement quality, not just size.

Discord Community as a Hidden Influence Asset

Discord represents your highest-engagement community space. Many creators undervalue this in their media kits—don't make that mistake.

Document Discord membership size prominently. A Discord community of 45,000 members engaged directly with you represents profound influence that follower counts miss.

Quantify Discord engagement explicitly. What's your daily active member percentage? Monthly active member rate? Average message volume in community channels? If 35% of your Discord members actively participate monthly, that's exceptional engagement.

Showcase Discord-exclusive initiatives and their impact. Host exclusive AMAs? Community tournaments? Creator collaborations available only to Discord members? Document these and their participation rates.

Position Discord as premium access. Brands value direct community relationship access. Discord offers that in ways no public platform does. Frame it as a brand partnership asset.

Presenting Unified Reach Without Double-Counting

Honesty about audience overlap builds credibility with sophisticated brands.

Create a visual diagram showing platform relationships. Illustrate overlap percentages between Twitch, YouTube, Discord, and social channels. Transparency prevents brand disappointment post-partnership.

Recommend platform-specific campaign activations. If 70% of your YouTube audience doesn't follow your Twitch, YouTube sponsorship activation makes sense. If your Discord audience heavily overlaps with Twitch, multi-platform campaigns work better. Help brands optimize partnership design.

Document cross-platform campaign performance from past sponsorships. Show engagement metrics from sponsored content activated across multiple platforms. Prove that multi-platform campaigns work for your specific audience composition.

Brand Safety, Community Authenticity & Influence Metrics That Matter

Documenting Community Health and Moderation Quality

In 2026, brand safety determines partnership approval more than reach size.

Quantify toxicity levels explicitly. Document monthly ban rates, policy violation frequency, and average moderation response time. If you maintain 98% chat compliance with community guidelines, feature this prominently.

Include community culture documentation with specific examples. Screenshots showing supportive community interactions, collaborative moments, and inclusive discussions prove safe culture.

Showcase your moderation team credentials. How many moderators staff your community? What's their average experience? Do they receive training? Professionalized moderation signals seriousness about culture.

Document diversity and inclusion metrics. Percentage of moderators identifying as women, LGBTQ+, or from underrepresented gaming communities matters increasingly. If your community is 40% women and your moderation team is 50% women, highlight this alignment.

Comparative Analysis: Toxic vs. Healthy Gaming Communities

Here's the uncomfortable truth: toxic gaming communities still generate massive engagement. But premium brands avoid them.

Frame community health as competitive advantage. Your non-toxic community positions you against competitors who tolerate toxicity. This is genuinely valuable in 2026.

Include sentiment analysis data comparing your community to gaming industry averages. If the average gaming chat runs 60% positive sentiment and yours runs 84% positive, that's a significant differentiation.

Document your moderation speed and effectiveness. Average response time to policy violations? Percentage of violations caught within first minute? These concrete metrics prove proactive culture management.

Show community feedback and satisfaction. Include anonymized survey data or testimonial quotes showing community members appreciate the safe culture you've built.

Authenticity Indicators Brands Evaluate in 2026

Authentic influence matters more than any single metric.

Document organic growth patterns. Show month-over-month follower growth fluctuating naturally (4-10% monthly variation) rather than remaining exactly constant (suspicious bot activity).

Include audience sentiment toward you personally, not just engagement metrics. What's the ratio of positive to negative community mentions of you? Aim for documentation showing 80%+ positive sentiment.

Quantify community member tenure diversity. Communities with healthy tenure diversity (some new members, many long-term members) signal sustainability. Communities where 90% joined in the last month signal concerning dynamics.

Document your genuine partnership integration approach. Brands want creators who integrate sponsorships authentically. Include examples of how you've integrated past sponsorships naturally versus forced promotion, explaining your philosophy.

Creating Your Media Kit with InfluenceFlow: Step-by-Step Implementation

Setting Up Your Free InfluenceFlow Media Kit

Getting started takes five minutes. No credit card required—ever.

Visit InfluenceFlow.com and create your free account. Sign up with your email or social login. Instantly access the media kit creator without payment barriers or trial periods.

Browse available media kit templates designed specifically for gaming creators. Select a template matching your niche—whether that's competitive gaming, indie streaming, MMO communities, or general gaming content.

Customize the template by adding your name, primary gaming focus, and key influence statistic to the cover page. Upload your profile image or branding logo.

Import your metrics manually or connect your platform accounts directly. InfluenceFlow's integration features pull real-time data from Twitch, YouTube, and other platforms.

Preview your media kit in professional PDF format. Make adjustments to layout and wording. When satisfied, download your finalized PDF to share with brands or keep updated regularly.

Generating Your Rate Card with InfluenceFlow's Tools

Pricing can be intimidating. InfluenceFlow's rate card generator removes guesswork.

Access the rate card generator tool within your InfluenceFlow dashboard. Input your platform metrics, average engagement rates, and average concurrent viewership.

The generator calculates industry-standard rates based on 2026 influencer marketing benchmarks. Rates adjust automatically based on your niche (competitive gaming rates differ from casual streaming).

Customize tier options that match your partnership preferences. Create three tiers: entry-level, standard, and premium partnership options. Clearly document what's included in each tier (post count, integration duration, story mentions, etc.).

Use influencer pricing guides to understand whether your calculated rates align with market standards. Adjust if needed.

Set your pricing competitively. In 2026, a creator with 50,000 engaged followers might charge $500-1,200 per sponsored post, depending on niche and engagement quality. Your rate card should reflect your specific metrics.

Managing Contracts and Partnerships Through InfluenceFlow

Professional contract management separates serious creators from hobbyists.

Access InfluenceFlow's contract template library. Browse gaming-specific influencer partnership agreements covering usage rights, deliverables, performance metrics, and payment terms.

Customize contract templates with brand-specific details. Add your rates, content deliverables, approval processes, and payment schedules. Ensure all terms align with your rate card.

Share contracts digitally with brands. InfluenceFlow's built-in digital signing features let brands sign contracts electronically without printing or scanning.

Track all active partnerships in one dashboard. Monitor which deliverables remain pending, which have been approved, and payment status for each partnership.

Maintain organized documentation of all past collaborations. Build a partnership portfolio you can reference for future media kit updates and case studies.

Common Mistakes to Avoid When Creating Your Gaming Media Kit

Your media kit will fail if you make these mistakes. Avoid them.

Mistake #1: Leading with follower count instead of engagement quality. Brands don't care that you have 150,000 followers if only 2% engage. Lead with your 15% engagement rate instead. Reframe follower count as secondary context.

Mistake #2: Ignoring community safety documentation. If your media kit doesn't address community culture, brands assume it's problematic. Proactively document moderation, sentiment scores, and community guidelines.

Mistake #3: Using generic templates that don't reflect your gaming niche. Your media kit must look and feel aligned with your community culture. A speedrunning community kit should feel sharp and technical. An indie gaming kit should feel creative and discovery-focused.

Mistake #4: Failing to document multi-platform influence. In 2026, cross-platform presence matters. Show your unified reach, not siloed platform metrics.

Mistake #5: Omitting community testimonials and examples. Text descriptions of community culture don't convince brands. Screenshots, testimonials, and documented examples do.

Mistake #6: Outdated statistics and metrics. If your media kit shows 6-month-old data, brands assume you're not serious. Refresh metrics quarterly minimum.

Frequently Asked Questions

What specific metrics should I prioritize if I'm a micro-influencer?

Micro-influencers should prioritize engagement rate, audience retention, community sentiment score, and audience tenure diversity. Brands evaluate micro-influencers based on community quality and loyalty, not reach. Document that 60% of your audience watches consistently every week. That matters far more than total follower count.

How often should I update my gaming community media kit?

Update your media kit quarterly minimum, ideally monthly if you're actively growing. Gaming communities change rapidly—new game releases, seasonal updates, and audience shifts happen continuously. Stale data damages credibility. Set calendar reminders for monthly refresh cycles.

Can I create a media kit if my community is still small?

Absolutely. Even 5,000 engaged community members warrant a professional media kit. Position your media kit around engagement quality and niche expertise rather than size. Early-stage creators often attract better partnerships than larger creators because brands appreciate working with emerging communities.

How do I calculate my actual unique reach across multiple platforms?

Use platform analytics to identify audience overlap. Most analytics tools show follower/subscriber demographics. Compare audience names when possible (Twitch username vs YouTube username). Survey your community asking which platforms they use. Calculate unique reach conservatively, assuming higher overlap than you might expect.

What's a healthy engagement rate for gaming communities in 2026?

Gaming communities typically average 5-12% engagement across platforms. Exceptional communities reach 15%+ engagement. If your community averages below 3%, you're likely dealing with low-quality audience or bot inflation. Aim for consistent 8%+ engagement as a quality benchmark.

Should I include unsuccessful partnership examples in my media kit?

No. Feature successful partnerships only. If a past sponsorship underperformed, don't include it. Focus on campaigns where you delivered strong results. Your portfolio should tell a story of consistent excellence, not show every partnership regardless of performance.

How do I document community sentiment if platforms don't provide sentiment metrics?

Manual sampling works surprisingly well. Review 500 community mentions (chat messages, comments, Discord messages) weekly. Calculate percentage positive versus negative sentiment. Use this data in your media kit. Tools like Brandwatch or Talkwalker can automate this, but manual tracking suffices for smaller communities.

What's the best way to present niche expertise in a media kit?

Lead with credentials. Document tournament experience, game development knowledge, speedrunning records, modding portfolio, or esports analysis accuracy. Include examples of unique insights your community values. Position niche expertise as premium positioning, not a limitation.

How much should I charge for brand partnerships in 2026?

Use industry calculators as starting points. Generally: (average concurrent viewers × engagement rate percentage × $0.25-1.00) = per-video rate. A creator with 10,000 concurrent viewers and 10% engagement might charge $500-1,000 per sponsored video. Adjust based on niche demand, audience quality, and community sentiment.

Should my media kit include my streaming schedule?

Yes. Include your standard streaming schedule prominently. Brands need to know when and how often you broadcast. If you maintain consistent Monday-Thursday streaming, document it. Consistency signals professionalism.

How do I present rapid growth in my media kit without seeming like an overnight sensation?

Document growth trajectory clearly. Show month-over-month growth percentages across the past 12 months. Explain growth catalysts (new game launch, viral moment, platform algorithm change). Demonstrate that growth correlates with community quality improvements, not bot inflation or artificial manipulation.

What community metrics matter most to brands in competitive gaming?

Brands care about: average viewership during competitive events, chat engagement during tournament coverage, audience skill level alignment, and sentiment during esports sponsorships. Document these specifically for competitive gaming partnerships.

Can I use InfluenceFlow's media kit tools if I stream on multiple platforms?

Yes, absolutely. InfluenceFlow supports multi-platform creators completely. Create media kits that aggregate data from Twitch, YouTube, Discord, and other platforms. The platform is designed specifically for modern creators with presence across fragmented ecosystems.

Conclusion

Creating a media kit showcasing gaming community influence is your passport to premium brand partnerships in 2026.

Remember the key principles:

• Lead with engagement quality, not vanity metrics. Your 8% engagement rate matters more than your follower count.
• Document community culture explicitly. Brand safety determines partnership approval increasingly.
• Differentiate based on niche. Speedrunners, esports analysts, MMO leaders, and casual streamers all present influence differently.
• Aggregate multi-platform impact. Your unified reach across Twitch, YouTube, Discord, and social channels tells your influence story completely.
• Update regularly. Quarterly refresh cycles keep your media kit current and credible.

Your gaming community is genuinely valuable. A media kit that properly documents this value opens partnership doors that previously seemed closed.

Ready to create your professional media kit? Sign up with InfluenceFlow today—completely free, no credit card required, instant access. Our media kit creator, rate card generator, and contract management tools eliminate the complexity of partnership setup.

Your community deserves a media kit that properly represents its influence. Let's build it.