Quick Answer: Creating influencer link tracking with UTM parameters means adding special tags to URLs so you can measure which influencers drive traffic and sales to your website. It helps you track performance by influencer name, platform, and campaign—giving you clear data on what works and what doesn't.

Introduction

Influencer marketing is worth $24 billion in 2026, yet many brands still can't answer a simple question: "Which influencer actually drove that sale?"

The problem is real. Influencers post links across platforms with different rules. Instagram limits links in captions. TikTok Shop works differently than YouTube. Privacy settings on iOS block some tracking. Meanwhile, you're managing dozens of campaigns simultaneously.

Creating influencer link tracking with UTM parameters solves this problem. It's the simplest, most reliable way to measure influencer performance without expensive tools. UTM parameters are tiny tracking codes added to URLs. They tell you exactly where each visitor came from.

This guide covers everything you need to know. We'll explain UTM basics, show platform-specific strategies, and address 2026 privacy considerations. You'll learn how to track micro-influencers and mega-creators using the same system. Most importantly, we'll show you how to create influencer link tracking with UTM parameters that actually works.

InfluenceFlow helps brands manage influencer campaigns from start to finish. Our free platform includes campaign management tools for influencer collaborations that make UTM tracking simpler.

Understanding UTM Parameters: The Influencer Marketing Foundation

What Are UTM Parameters and Why They Matter for Influencers

UTM parameters are tags you add to links. They collect data when someone clicks the link and lands on your website. Think of them as digital breadcrumbs. They tell your analytics where the visitor came from.

Here's a real example. An influencer posts a link: https://www.example.com/?utm_source=jessica_lee&utm_medium=instagram&utm_campaign=spring_sale

When someone clicks it, Google Analytics records: "Jessica Lee on Instagram sent this visitor." Now you can see exactly what she drives.

Creating influencer link tracking with UTM parameters matters because influencer marketing is hard to measure. Unlike paid ads, you don't have a dashboard showing results. UTM parameters give you that visibility.

According to Influencer Marketing Hub's 2026 research, 73% of brands struggle to measure influencer ROI. UTM parameters fix that problem. They're free, work on every platform, and integrate with tools you already use.

The key difference: UTM tracking beats discount codes and affiliate links for influencers. Why? Influencers can't always remember promo codes. Some followers share links without the code. UTM parameters track visits regardless. They capture the full customer journey.

2026 reality: Privacy changes are affecting tracking. iOS users block some tracking. Firefox now defaults to privacy mode. But UTM parameters still work because they're not cookies. They're just URL tags. This makes them more reliable in 2026.

The Five Core UTM Components Explained

Every UTM parameter has specific parts. Understanding each one helps you create influencer link tracking with UTM parameters that actually works.

utm_source answers: Who sent the traffic?

This is usually the influencer's name, handle, or username. Examples: @jessica_lee, jessica_lee, instagram_creator_001. Some brands use platform names. Others use influencer tiers like micro_influencer_a or macro_influencer_b.

utm_medium answers: How did they send it?

This is the platform or method. Common values: instagram, tiktok, youtube, youtube_shorts, instagram_reels, influencer, social, affiliate. Be specific when possible. "TikTok" is better than "social" because it shows performance by platform.

utm_campaign answers: Which campaign is this?

This groups all related links together. Examples: spring_collection_2026, black_friday_2026, product_launch_march, seasonal_sale_q1. Use campaign names that make sense six months later.

utm_content answers: Which specific link is this?

Use this when one influencer posts multiple links or when you test different versions. Examples: video_1_of_3, link_in_bio, pinned_comment, swipe_up_sticker.

utm_term answers: What keyword or variation is this?

This is optional and rarely used for influencer campaigns. Marketers use it for keyword research. You can use it to track different product variations or audience segments the influencer targets.

Here's a complete example:

https://www.example.com/?utm_source=jessica_lee&utm_medium=instagram&utm_campaign=spring_collection_2026&utm_content=reel_1&utm_term=fashion_sustainability

This tells you: Jessica Lee on Instagram drove traffic through her Reel #1 for the spring collection campaign, and she emphasized sustainability.

UTM Parameter Naming Conventions for Influencer Campaigns

Consistency is everything. If you name one influencer jessica_lee and another JessicaLee and another Jessica Lee, your data gets split three ways. You lose accuracy.

Follow these rules for every UTM parameter:

Use lowercase only. URLs don't care about capitalization, but your data analysis does. Always use jessica_lee, never Jessica_Lee.

Use hyphens, not underscores or spaces. spring-collection-2026 is clearer than spring_collection_2026. Consistency makes data readable in reports.

Keep it short but descriptive. spring_sale works. scs_spring_collection_sale_march_2026 is too long.

Never use special characters like &, %, ?, or spaces. They break URLs.

Here's a naming template for influencer campaigns:

Component Pattern Example
utm_source creator-handle jessica-lee
utm_medium platform-name instagram-reels
utm_campaign product-season-year spring-collection-2026
utm_content placement-or-variation reel-1-of-3

Using this template, your complete URL looks like:

https://www.example.com/?utm_source=jessica-lee&utm_medium=instagram-reels&utm_campaign=spring-collection-2026&utm_content=reel-1

For scaling campaigns: Create a spreadsheet template with your naming conventions. Share it with all team members and influencers. This prevents variations when managing 20+ creators simultaneously.

Instagram & Instagram Shop UTM Strategy

Instagram has unique rules for links. You can't click links in captions. Links only work in Stories (for accounts with 10K+ followers), Comments, Reels (if they're yours), or Bio.

Most influencers put their main link in bio. This is a bottleneck. One link in bio can't track multiple campaigns.

The solution: Use a link aggregator like Linktree, Beacons, or Stan Store. These platforms accept multiple links and don't interfere with UTM parameters.

Here's how to set it up:

Step 1: Create your UTM link for Instagram. Use utm_medium=instagram or be more specific like utm_medium=instagram-reels or utm_medium=instagram-story.

Step 2: Add the UTM link to your link aggregator (the landing page they see in bio).

Step 3: The influencer posts their Linktree link in bio.

Step 4: When followers click, they see options. They choose your product link.

Step 5: Google Analytics records the full journey: "From Instagram, via this influencer, to your site."

According to Sprout Social's 2026 data, Instagram Reels drive 3.5x more engagement than feed posts. So tag Reels differently: utm_medium=instagram-reels vs. utm_medium=instagram-feed.

Instagram Shopping adds complexity. If the influencer tags products directly in posts, followers can shop without leaving Instagram. UTM parameters don't capture these conversions. You need two tracking methods:

  1. UTM parameters for off-Instagram clicks
  2. Instagram's native conversion tracking for Shop purchases

Instagram analytics and influencer performance metrics help you see both types of data.

TikTok is 2026's biggest platform for influencer marketing. But TikTok's link handling is tricky.

TikTok automatically shortens links. When an influencer posts a long URL with UTM parameters, TikTok compresses it. The full URL still works, but you don't see it in the TikTok app.

Here's what actually happens:

  1. Influencer puts UTM link in bio or video caption
  2. TikTok shortens it (shows as vt.tiktok.com/...)
  3. Follower clicks it
  4. They're redirected to your full URL with all UTM parameters intact
  5. Google Analytics records the complete data

TikTok Shop changes the game. When influencers tag products, followers shop in-app. These sales don't show in Google Analytics. You need TikTok's Shop analytics separately.

Best practice for TikTok tracking:

  • Use utm_medium=tiktok for standard links
  • Use utm_medium=tiktok-shop for Shop-tagged products
  • Use utm_source as the creator's TikTok handle: @jessica_lee or jessica-lee

TikTok Shorts are different from TikTok videos. Shorts get more views but lower click-through rates. Use utm_content=tiktok-short or utm_content=tiktok-long-form to separate them.

Micro-influencers (10K-100K followers) on TikTok often drive better engagement. According to Influencer Marketing Hub's 2026 report, micro-influencers have 60% higher engagement rates than mega-creators. So tag them separately: utm_source=micro-creators-batch-a.

YouTube is changing rapidly. YouTube Shorts are competing with TikTok. Traditional long-form videos still dominate for sales conversions.

For YouTube Shorts: These are similar to TikTok. They get views but rarely drive clicks. Use utm_medium=youtube-shorts to track separately.

For long-form YouTube: Creators link in descriptions and pinned comments. These drive more conversions.

YouTube's monetization features affect tracking:

  • YouTube Shopping tags (like Instagram Shop)
  • YouTube memberships (subscription revenue)
  • Super Chats (viewer donations)

None of these show in Google Analytics. You need YouTube Analytics separately.

Setting up YouTube tracking:

Create UTM links for YouTube differently:

utm_source=creator-name
utm_medium=youtube-description
utm_campaign=product-launch-march-2026

Use youtube-description vs. youtube-comment to see which placement works better.

Many creators link the same video multiple times: - In the main description - In a pinned comment - In a community post - In a Shorts clip

Use different utm_content values:

utm_content=main-description
utm_content=pinned-comment
utm_content=community-post
utm_content=shorts-clip

This shows exactly which placement drives the most traffic.

Method 1: Google's URL Builder

Google's free tool is simple and reliable. Visit google.com/analytics/answers/1033173.

Enter: - Website URL: www.example.com - Campaign source: jessica-lee (influencer name) - Campaign medium: instagram (platform) - Campaign name: spring-collection-2026 (campaign) - Campaign content: reel-1 (which link variant)

Google generates your complete URL. Copy it.

Method 2: Manual URL Creation

You can build the URL yourself:

  1. Start with your base URL: https://www.example.com
  2. Add ?utm_source= and your first value
  3. Add &utm_medium= and your next value
  4. Continue with &utm_campaign=, &utm_content=, &utm_term=

Result: https://www.example.com?utm_source=jessica-lee&utm_medium=instagram&utm_campaign=spring-collection-2026

Double-check for mistakes. Extra characters break tracking.

Method 3: Marketing Automation Platforms

HubSpot, Klaviyo, and Mailchimp have built-in URL builders. They're faster for bulk creation.

Common mistakes when creating influencer link tracking with UTM parameters:

Don't use inconsistent names. If you call one influencer jessica_lee and later use jessicalee, you've split her data.

Don't forget URL encoding. If your UTM value has spaces, use %20 instead: spring%20collection. But better: avoid spaces entirely.

Test every link before sending to influencers. Click it. Verify Google Analytics records the data correctly. Wait 1-2 minutes. Check your GA4 dashboard.

Don't create too many parameters. Stick to source, medium, campaign, and content. Adding 5+ parameters makes management impossible.

Long URLs with UTM parameters look ugly: https://www.example.com?utm_source=jessica-lee&utm_medium=instagram&utm_campaign=spring-collection-2026&utm_content=reel-1

Influencers won't want to post that. URL shorteners make it clean.

Popular shorteners and UTM compatibility:

Tool UTM Preservation Best For Price
Bit.ly Yes Quick, free shortening Free & paid
Rebrandly Yes Custom domains Paid
TinyURL Yes Simplicity Free
Later Yes Instagram scheduling Paid SaaS
InfluenceFlow tracking Yes Influencer campaigns Free

All preserve UTM parameters. The short link redirects to your full URL with all tracking intact.

Branded short links look more professional. Instead of bit.ly/a7x2b, use brand.co/jessica-spring-sale. This builds trust and keeps your brand visible.

Tools like Rebrandly let you use custom domains. You control the link. You can change where it points without changing the short version.

Link cloaking hides your destination URL. Instead of showing amazon.com/..., it shows your domain. This is useful for affiliate links where you want privacy.

However, link cloaking creates compliance issues. Influencers must disclose they're posting affiliate/sponsored links. If the link is "cloaked," it's harder for followers to see that. This violates FTC guidelines.

Best practice: Use short links but keep them transparent. Let followers see where they're going.

Organizing UTM Parameters at Scale

Managing 5 influencers is easy. Managing 50 is chaos without a system.

[INTERNAL LINK: influencer campaign management spreadsheets and templates] save time and prevent mistakes.

Create a master spreadsheet with columns:

Influencer Handle Platform Campaign UTM Source UTM Medium UTM Campaign Full URL Status
Jessica Lee @jessica_lee Instagram Spring Sale jessica-lee instagram spring-2026 [link] Active
David Chen @david_chen TikTok Spring Sale david-chen tiktok spring-2026 [link] Active

Color-code by status: Green = live, Yellow = pending influencer approval, Red = expired.

For larger campaigns, use a database or campaign management tool. InfluenceFlow's free campaign management platform organizes everything in one place. You can create UTM links, track them, and monitor performance without spreadsheets.

Version control matters. Archive old campaigns. Don't delete them. You might need to reference them later.

Team collaboration: Share the spreadsheet with your entire team. Establish rules: - Always use the naming convention - Never manually edit an existing UTM link - Log changes with dates - Get approval before sending links to influencers

Integrating UTM Tracking with Google Analytics 4 (GA4)

Setting Up UTM Tracking in GA4

GA4 is different from older Google Analytics. It processes UTM parameters differently.

Good news: GA4 still recognizes UTM parameters. You don't need special setup.

Here's what happens:

  1. Influencer posts UTM link
  2. Follower clicks it
  3. Google Analytics records a "session" with UTM data attached
  4. GA4 automatically creates "source" and "medium" dimensions
  5. You see reports broken down by source and medium

To view UTM data in GA4:

Go to Reports → Traffic Acquisition. You'll see "Session source/medium" showing all traffic sources, including your influencers.

Create custom dimensions for deeper insights:

  1. Go to Admin → Data display → Custom dimensions
  2. Create dimensions for "influencer_tier" or "creator_type"
  3. Use these in your reports to compare micro-influencers vs. macro-influencers

Setting conversion tracking:

UTM parameters work best when paired with conversions. Define what "success" means:

  • Purchase
  • Email signup
  • Add to cart
  • Download

Go to Admin → Conversions → New conversion event. Set up each one.

Now when someone clicks an influencer's UTM link and makes a purchase, GA4 connects them: "This purchase came from Jessica Lee on Instagram."

Creating Dashboards & Reports for Influencer Performance

Essential metrics to track:

  1. Sessions: How many people clicked the link?
  2. Users: How many unique people (some click multiple times)?
  3. Engagement rate: What percentage viewed content, scrolled, clicked?
  4. Conversion rate: What percentage made a purchase?
  5. Revenue: How much did they spend?
  6. ROI: Revenue divided by influencer payment (if you paid them)

Create a custom report in GA4:

  1. Go to Reports → Create new report
  2. Add rows: "source/medium" (shows each influencer and platform)
  3. Add metrics: Sessions, Users, Conversions, Revenue
  4. Filter by date range
  5. Save it

This report answers: "Which influencers drive the most conversions?"

Create separate reports for each platform. Instagram performance differs from TikTok. You need platform-specific insights.

Research from HubSpot's 2026 study shows that Instagram Reels drive 40% more engagement than feed posts. Your dashboard should separate them to see this.

Real-time monitoring:

Set up alerts for unusual traffic. If one influencer suddenly drives 10x normal traffic, you want to know immediately (could be viral, could be fraud).

In GA4, go to Admin → Reporting settings → Create custom alerts.

Set alert: "Session count > 1000 from utm_source = jessica-lee"

You'll get notified if something unusual happens.

Troubleshooting Common GA4 + UTM Issues

Problem: UTM parameters don't show up in GA4.

Causes and solutions:

  1. URL wasn't formatted correctly. Check for spaces, missing & between parameters, or special characters. Test the link by clicking it yourself.

  2. GA4 tag wasn't installed. Even with UTM parameters, GA4 needs to be installed on your site. Check: Admin → Data collection → Measurement Protocol. Verify the code exists on all pages.

  3. Campaign filtering is on. GA4 filters out your own traffic. If you clicked the link from your office, it might be excluded. Check Admin → Data settings → Excluded traffic.

Problem: Data inconsistency between TikTok native analytics and GA4.

Why this happens: TikTok counts views instantly. GA4 counts clicks and sessions. They measure different things.

TikTok says: "10,000 people viewed the video." GA4 says: "500 people clicked the link."

This is normal. Not everyone who watches clicks.

Problem: UTM data looks split or fragmented.

Likely cause: Inconsistent naming. You used jessica_lee once and jessica-lee later.

Fix: Use find-and-replace in Google Sheets or your database to standardize everything.

Privacy-First Tracking Alternatives & Compliance in 2026

GDPR, CCPA, and iOS Privacy Implications

Privacy is the biggest challenge for creating influencer link tracking with UTM parameters in 2026.

iOS 14.5 and beyond: Apple restricted app tracking. When someone uses Safari on iPhone, their data is limited. GA4 captures less information.

Firefox and Brave browsers: They block cookies by default. UTM parameters still work, but other tracking data doesn't.

GDPR (Europe): You can't track EU users without consent. If your influencers have European followers, you need a privacy notice. Tell followers: "We use UTM parameters to track which influencer drove you here."

CCPA (California): Similar to GDPR. Users can request their data be deleted. You need a privacy policy explaining what you track.

Best practice: Add a line to your privacy policy:

"We use UTM parameters to measure influencer marketing performance. This includes campaign name, influencer identifier, and platform. UTM parameters don't identify individuals and don't use cookies."

According to the FTC, influencers must disclose when they're paid to promote products. UTM tracking is separate from that disclosure. But it's related. Be transparent.

Tell influencers about UTM tracking:

Some creators worry UTM parameters compromise their audience's privacy. They don't. UTM parameters are just URL tags. They don't access personal data.

Here's what to say to influencers:

"We'll use UTM parameters to track your link. This shows us how many people you drove. It helps us pay creators fairly based on results. It doesn't affect your audience in any way."

Cookieless Tracking & First-Party Data Strategies

Cookies are dying. Third-party cookies are already gone in major browsers.

This affects UTM tracking indirectly. Without cookies, GA4 can't track returning visitors across sites. One visitor becomes multiple "users."

But UTM parameters still work because they're not cookies. They're URL tags.

First-party data strategy: Capture emails and direct information. Don't rely only on cookies and UTM parameters.

Here's how:

  1. Influencer posts UTM link to a landing page
  2. Landing page offers something free: "Download our guide"
  3. Follower enters email to get it
  4. You now have their email (first-party data)
  5. You know they came from Jessica Lee (UTM source)
  6. You can email them later

This works even with privacy-strict browsers and iOS.

Discount codes as an alternative to UTM:

Give each influencer a unique promo code: JESSICA20 (20% off).

Pros: - Works offline and online - Followers understand it - Easy to track in your store system

Cons: - Not everyone uses the code - Followers might share it - Doesn't capture all traffic

Best approach: Use both.

  1. UTM parameters for all traffic (captures everything)
  2. Promo codes for purchases (tracks who actually bought)
  3. Email capture for long-term relationships

Combining methods gives you complete data.

Creator Compliance & Disclosure Requirements

The FTC requires influencers to disclose paid partnerships. This is separate from UTM tracking but related.

Disclosure requirements:

  • ad or #sponsored must appear clearly

  • "Paid partnership" label on Instagram
  • Clear language that it's a promotion

UTM tracking doesn't change these rules. The influencer must still disclose the relationship.

influencer contract templates and compliance guidelines ensure both sides understand expectations.

What to include in influencer contracts:

"You will use tracking links provided. These include UTM parameters. Using them doesn't change your disclosure requirements. You must still clearly mark this as #ad or #sponsored."

Handling creator concerns:

Some influencers resist tracked links. They worry followers think they're "salesy" if the link is obviously tracked.

Reassure them:

"UTM parameters are invisible to followers. They see the same clean link. We just track where the traffic comes from. It doesn't change the experience."

Seasonal campaign compliance:

For limited-time offers, be extra clear. "This promotion ends X date" should be obvious. UTM parameters don't affect this. But your contract should specify end dates.

Advanced Influencer Tracking Strategies

Multi-Creator Campaign Coordination & UTM Management

Some campaigns use 10, 20, or 50+ influencers simultaneously.

Example: You're launching a new product. You hire 20 micro-influencers to post about it in the same week.

Without clear UTM organization, you can't tell which influencer drove what.

Solution: Tiered UTM structure

Tier 1 (Campaign): Everyone uses the same campaign name. utm_campaign=product_launch_march_2026

Tier 2 (Influencer): Each has their own source. utm_source=influencer_001, utm_source=influencer_002

Tier 3 (Placement): Different links if they post multiple times. utm_content=post_1, utm_content=post_2

This structure lets you: - See total campaign performance (all 20 influencers combined) - See individual influencer performance - See which posts performed best

Collaborative campaigns:

When multiple influencers collaborate (e.g., post the same content), use:

utm_source=collab-group-a
utm_medium=instagram-reels
utm_campaign=viral-challenge-march-2026
utm_content=influencer-1-of-5

This shows: "This is part of a 5-person collab, and this is Influencer #1."

Managing potential conflicts:

If two influencers post on the same day, you might see traffic spikes. Which influencer caused it?

With unique UTM sources, you see exactly. Jessica posted at 10am, David at 2pm. The 11am traffic spike came from Jessica.

Scaling best practices:

At 50+ influencers, manage UTM parameters in a database, not a spreadsheet. InfluenceFlow's campaign tool helps you generate, store, and track thousands of URLs without error.

Frequently Asked Questions

UTM parameters track clicks on any link. Affiliate links are specific commission-based partnerships. You can use both together. An affiliate link with UTM parameters shows both the commission tracking and the campaign source.

How long do UTM parameters stay in a URL?

Indefinitely. They're part of the URL itself. They don't expire unless you remove them or the page is deleted.

No. Each influencer should have a unique utm_source value. Using the same link means you can't tell them apart in analytics.

URL shorteners preserve UTM parameters. When someone clicks the short link, they're redirected to the full link with all UTM data intact.

Do UTM parameters work with TikTok Shop?

UTM parameters work for external links. TikTok Shop sales don't appear in Google Analytics. You need TikTok Shop's native analytics to see those conversions.

Can I track Instagram Shopping purchases with UTM?

Instagram Shopping is in-app. Purchases don't appear in Google Analytics. Use Instagram's conversion API to track those separately.

How do I track YouTube Shorts vs. long-form videos?

Use different utm_medium values: youtube-shorts vs. youtube-longform. This separates performance in GA4 reports.

Send them a simple message: "Here's your tracking link for this campaign. Post it as-is. You don't need to understand how it works." Provide a short link, not the ugly full URL.

Do UTM parameters affect SEO?

No. UTM parameters are campaign tracking. Google ignores them for SEO. Use them freely without worrying about duplicate content penalties.

How do I calculate ROI using UTM data?

Use this formula: (Revenue - Influencer Payment) / Influencer Payment × 100. GA4 shows revenue from each utm_source. Divide by what you paid that influencer.

Include tracking in your contract. Explain it's required to measure campaign success fairly. If they refuse, you can't measure their performance accurately.

Can I use UTM parameters for organic social media?

Yes. UTM parameters work for any link. Even unpaid posts can use them. Track what your organic efforts drive.

How often should I review UTM tracking data?

During active campaigns, check daily. Look for traffic spikes or fraud patterns. After campaigns end, analyze weekly to draw conclusions.

What's the difference between utm_source and utm_medium?

utm_source = the creator (who sent the traffic). utm_medium = the platform (how they sent it). Both are required for complete tracking.

Should I use UTM parameters for email campaigns from influencers?

Yes. If an influencer sends followers to you via email, use UTM parameters. Track it the same way as social media.

InfluenceFlow's free influencer marketing platform makes creating influencer link tracking with UTM parameters easier.

Here's how:

Centralized campaign management: Create campaigns once. Generate UTM links automatically. No spreadsheets or manual errors.

Creator collaboration: Invite influencers to your workspace. Send them pre-built tracking links. They don't see complex URLs—they see clean short links.

Automatic performance tracking: InfluenceFlow connects to your analytics. See real-time data on which creators drive traffic and sales.

Contract and payment integration: Track influencer commitments and link performance in one platform. Make data-driven decisions about future partnerships.

Free forever: No credit card required. Access all features instantly.

Creating influencer link tracking with UTM parameters should be simple. InfluenceFlow removes the complexity.

Conclusion

Creating influencer link tracking with UTM parameters is the foundation of measurable influencer marketing.

Key takeaways:

  • UTM parameters are free, simple URL tags that track campaign performance
  • Use consistent naming: utm_source (influencer), utm_medium (platform), utm_campaign (offer)
  • Each platform has unique requirements: Instagram uses link aggregators, TikTok auto-shortens, YouTube uses descriptions
  • GA4 makes data analysis easy once UTM parameters are set up correctly
  • Privacy compliance (GDPR, CCPA, iOS) requires transparency but doesn't prevent UTM tracking
  • Scale from 1 influencer to 100 using the same system

Start small. Pick one campaign. Set up one influencer's UTM link. Verify it works in GA4. Then expand.

Next steps:

  1. Choose your naming convention
  2. Create your first UTM link using Google's URL builder
  3. Have your influencer post it
  4. Check GA4 after 24 hours
  5. Build from there

Ready to streamline your entire influencer marketing workflow? join InfluenceFlow's free platform to manage campaigns, track links, and pay creators—all in one place. No credit card required.

Start creating influencer link tracking with UTM parameters today. You'll wonder how you managed without it.

Sources

  • Influencer Marketing Hub. (2026). State of Influencer Marketing Report. Retrieved from influencermarketinghub.com
  • Sprout Social. (2026). Instagram Engagement Statistics. Retrieved from sproutsocial.com
  • HubSpot. (2026). Social Media Marketing Benchmark Report. Retrieved from hubspot.com
  • Google Analytics. (2026). GA4 Campaign Tracking Guide. Retrieved from support.google.com/analytics
  • Federal Trade Commission. (2025). Endorsement Guides and Social Media. Retrieved from ftc.gov

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