How to Create a Professional Media Kit: The Complete 2025 Guide

Introduction

A media kit is your marketing credential—the one-page (or multi-page) document that proves your value to brands and makes them want to partner with you. Whether you're an Instagram influencer, podcaster, B2B consultant, or nonprofit director, a professional media kit is the difference between getting ignored and landing lucrative deals.

In 2025, media kits have evolved dramatically from static press kits to dynamic, data-driven portfolios. According to a 2025 Influencer Marketing Hub report, 78% of brands require media kits before entering sponsorship negotiations. This makes sense: brands need proof that you can deliver results, and you need a way to show them, fast.

This guide walks you through creating a media kit that actually gets results. You'll learn what to include, how to present your data compellingly, design best practices, pricing strategies, and niche-specific approaches. By the end, you'll have a professional media kit ready to send to potential partners—and you can build it for free using InfluenceFlow's media kit creator tools.

Time investment: 10 minutes to understand the framework, 30-60 minutes to build your first draft.

What Is a Professional Media Kit?

A professional media kit is a consolidated, visually appealing document that showcases your audience, reach, engagement, and value to potential brand partners. It combines your biography, audience demographics, platform metrics, pricing, and past work into one persuasive package designed to speed up partnership negotiations and establish credibility.

Unlike a traditional press kit (which focused on press coverage and credentials), a modern media kit prioritizes data: Who sees your content? How engaged are they? What results can brands expect? This shift reflects 2025's data-driven marketing landscape, where decisions are made on metrics, not hunches.

A media kit typically includes: - Your professional headshot and branding - Bio and value proposition - Audience demographics and psychographics - Platform-specific metrics and analytics - Pricing and service packages - Past brand partnerships and case studies - Contact information and next steps

Think of it as a one-document sales pitch. When a brand manager lands in your inbox asking about rates, instead of scrambling to assemble data, you simply send your media kit. Done.

Why a Professional Media Kit Matters in 2025

1. Credibility & Authority A polished media kit signals professionalism. Brands receive dozens of partnership pitches weekly. A well-organized media kit separates serious creators from hobbyists, making brands more likely to take you seriously.

2. Faster Deal Closure Media kits streamline negotiations. Brands don't have to ask for your follower count, engagement rate, or rates—it's all there. According to 2025 data from Social Media Today, creators with media kits close deals 40% faster than those without.

3. Negotiation Leverage Data is persuasive. When you present metrics showing you deliver results (high engagement, audience alignment, past successful campaigns), brands are more likely to offer premium rates. Your media kit becomes your negotiation foundation.

4. Consistency Across Platforms You might pitch brands on Instagram, TikTok, YouTube, and via email. A media kit ensures your story, metrics, and pricing remain consistent across all touchpoints, strengthening your brand positioning.

5. Easy Sharing & Professionalism Instead of manually explaining your stats in every conversation, you can confidently share a professional document. This saves time and makes you look organized and prepared—qualities brands value.

How to Create a Professional Media Kit: Step-by-Step

Step 1: Define Your Unique Value Proposition

Before designing anything, articulate why brands should care about you specifically. This is your positioning statement—the reason you matter.

Ask yourself: - What makes my audience unique or valuable? - What results have I delivered for past brands? - Who is my ideal brand partner? - What problems do I solve for brands?

Example positioning statements: - "I reach eco-conscious women aged 25-35 who actively seek sustainable products—and they trust my recommendations." - "My podcast attracts C-suite executives interested in AI and automation, with 85% listening to full episodes." - "I specialize in UGC (user-generated content) that drives conversions, averaging 8.2% click-through rates."

Your positioning becomes the foundation of your media kit. Everything else supports this claim.

Step 2: Gather Your Audience & Analytics Data

You can't create a compelling media kit without accurate data. Spend 30 minutes pulling your metrics from each platform.

Where to find this data: - Instagram: Creator Studio (Insights tab) or Meta Business Suite - TikTok: Analytics dashboard (followers, video views, engagement rate, audience demographics) - YouTube: YouTube Studio Analytics (watch time, average view duration, audience demographics) - LinkedIn: LinkedIn Analytics (followers, post impressions, engagement, follower demographics) - Podcast platforms: Spotify for Podcasters, Apple Podcasts Connect, Podtrac analytics - Website/Blog: Google Analytics 4 (traffic sources, audience geography, behavior)

For each platform, document: - Total followers/subscribers - Average monthly reach and impressions - Engagement rate (calculated as: total interactions ÷ total impressions × 100) - Audience demographics (age, gender, location, interests) - Top-performing content types - Growth trends over 6-12 months

Pro tip: Use InfluenceFlow's analytics dashboard to export and centralize this data. It saves hours of manual data entry.

Step 3: Create a Compelling Bio & Positioning

Your bio should be 50-100 words and answer three questions: 1. What do you do? 2. Who do you reach? 3. What results do you deliver?

Weak example: "I'm a lifestyle blogger with 50K followers on Instagram. I post about fashion, wellness, and travel."

Strong example: "I help sustainable fashion brands reach conscious consumers aged 25-40. With 50K highly engaged followers and an average engagement rate of 7.8%, my audience actively purchases recommendations. I've driven over $200K in sales for brand partners over the past year."

The strong version includes specificity (conscious consumers, exact engagement rate), proof (sales driven), and clarity (what brands get from partnering with you).

Step 4: Design Your Visual Layout

Your media kit's appearance matters. In 2025, mobile-first design is non-negotiable—most viewers will see your media kit on their phone first.

Design principles: - Visual hierarchy: Most important info (your name, key metrics) at the top - Consistent branding: Use your brand colors, fonts, and photography style - Whitespace: Don't overcrowd. Breathing room makes it more readable - Mobile-responsive: If sharing a digital link, ensure it displays beautifully on phones - Professional imagery: High-quality headshots and lifestyle photos (not blurry selfies) - Clear fonts: Use readable typefaces; 14pt minimum for body text - One-page or multi-page? Start with one page; add depth only if needed

Design tools: - Free: Canva (pre-made media kit templates), Google Slides, Adobe Express - Mid-tier: Figma, Adobe InDesign - Purpose-built: InfluenceFlow's Media Kit Creator (automatically formats your branding and metrics—no design skills required)

Step 5: Include Data-Driven Sections

Essential sections:

Step 6: Present Your Analytics Compellingly

Raw numbers bore brand decision-makers. You need to storytell with data.

Instead of: "Engagement rate: 4.2%" Try: "My audience engages at 4.2%—that's 2.6x the Instagram average (1.6%), meaning brands' content resonates strongly with my followers."

Instead of: "Followers: 87K" Try: "I reach 87K wellness-focused women aged 28-42, with 68% based in the US and UK—core markets for skincare and wellness brands."

Data storytelling techniques: - Compare to benchmarks: "My engagement rate of 6.3% beats the 3.1% industry average for fitness creators" - Show growth: Include a small chart showing follower or engagement growth over 6-12 months - Connect to outcomes: "My audience has 72% brand loyalty—they repurchase products I recommend" - Use visuals: Simple charts, infographics, or icons make metrics easier to digest - Emphasize audience quality: "My followers are 34% more likely to purchase luxury goods than the average Instagram user"

Important: Avoid misleading data. If your engagement rate dropped, acknowledge it with context: "While engagement dipped 8% after a platform algorithm change, my audience size grew 23%, resulting in consistent absolute engagement."

Step 7: Develop Transparent Pricing

Brands hate guessing. Including your pricing—even if it's "negotiable"—accelerates partnerships.

Pricing models:

1. Cost-Per-Thousand (CPM): Charge per 1,000 impressions ($5-$50 CPM depending on niche/platform)
2. Flat Rate: Fixed price per post, story, or video ($500-$5,000+ depending on audience size)
3. Tiered Packages: Good/Better/Best options that bundle deliverables
4. Usage Rights: Charge more if brands want to reuse content beyond the initial campaign
5. Negotiable Range: "$1,500-$2,500 per Instagram post; negotiable for 3+ post deals"

What to include in your rate card:

Instagram Post (Static or Carousel): $1,500
Instagram Reel (15-60 sec): $2,000
TikTok Video: $1,200
Stories (Set of 3-5): $500
Add-on: 30-day content usage rights: +$300
Add-on: Extra revisions (3 included): +$100 per revision
Package Deal: 3 posts + 1 reel: $5,500 (save $700)
Payment Terms: 50% upfront, 50% upon delivery

Pricing best practice: Research your niche and tier. Micro-influencers (10K-100K followers) typically charge $100-$1,000 per post. Macro-influencers (100K-1M+) charge $2,000-$25,000+. B2B creators charge differently (often higher CPM due to audience value).

Step 8: Add Social Proof & Case Studies

Brands want proof you deliver. Include:

• Brand logos: Past clients you've worked with
• Results: "Drove 15K clicks to brand partner's website in 1 month" or "Campaign post averaged 9.2% engagement (vs. their typical 3.1%)"
• Testimonials: A one-sentence quote from a brand partner: "[Creator] delivered 2x expected engagement and we're already planning round 2." — Brand Marketing Manager
• Press mentions: Any articles or podcast appearances
• Awards or recognition: Industry nods, creator awards, etc.

Even if you're new, you can add results from early collaborations: "In my first sponsored post, I drove 2,400 clicks to the brand's site—a 6% CTR vs. their platform average of 1.2%."

Step 9: Choose Your Format & Distribution Channel

Format options:

1. Single-page PDF: Traditional, easy to email, fits in inbox. Best for general pitches.
2. Multi-page PDF: Allows deeper storytelling. Use for serious inquiries.
3. Digital landing page: Hosted link (via InfluenceFlow, Notion, or custom website) that's always up-to-date. Great for sharing via social, email, or your bio link.
4. Interactive portfolio: Your own website with embedded video, clickable testimonials, case studies. Most impressive but requires technical setup.
5. Video media kit: 60-90 second video introducing yourself, your audience, and why brands should partner with you. Host on YouTube, TikTok, or Vimeo and link from your other materials.

Recommendation for 2025: Use InfluenceFlow's free media kit creator to build a digital landing page version. It auto-updates your follower counts, looks professional on mobile, and you can share a single link everywhere. Back it up with a downloadable PDF for email.

Step 10: Update & Iterate Regularly

Your media kit isn't static. Update it quarterly (or monthly if you're growing fast).

What to update: - Follower counts and engagement rates (quarterly minimum) - New brand partnerships and case studies - Seasonal packages (holiday campaigns, back-to-school, etc.) - Pricing (annual increase, seasonal adjustments) - Photos and branding (refresh annually to stay current)

Pro tip: Set a calendar reminder for quarterly updates. It ensures your media kit always reflects current data, boosting credibility.

Best Practices for a Professional Media Kit

1. Lead with Audience Demographics, Not Follower Count Brands care more about who follows you than how many follow you. In 2025, a creator with 20K highly-engaged, demographically-aligned followers is worth more than one with 200K random followers. Emphasize audience quality over quantity.

2. Be Specific & Measurable Vague claims don't persuade. Instead of "High engagement," say "6.8% average engagement rate, 3.2x platform average." Include numbers, percentages, and time periods.

3. Include Multiple Platforms If you're active on Instagram, TikTok, and YouTube, show metrics for each. Brands may want multi-platform campaigns. Breakdown your reach by platform to make this easy.

4. Showcase Authenticity Professional doesn't mean sterile. Let your personality shine through. Your media kit should feel like you, not a generic template. Use your brand voice in the copy and choose photos that reflect your real aesthetic.

5. Make Contact & Next Steps Crystal Clear End your media kit with a clear CTA: "Ready to collaborate? Email me at [email] or book a call at [Calendly link]." Don't make brands hunt for how to reach you.

6. Tailor for Your Niche A podcaster's media kit looks different from a TikTok dancer's. [INTERNAL LINK: Niche-specific media kit strategies] matter. Include sections relevant to your industry. Podcasters emphasize listener loyalty and CPM rates. YouTubers highlight watch time and video completion rates. B2B consultants showcase thought leadership and speaking engagements.

7. Use Data Visualization A simple chart showing 12 months of follower growth is more impactful than saying "I grew 15%." Use Canva or Google Sheets to create simple, clean charts and infographics.

8. Include a Media Kit Update Date At the bottom of your media kit, include "Updated: November 2025." This shows professionalism and transparency. Outdated media kits hurt credibility.

Common Mistakes to Avoid

1. Inflating Engagement Rates Don't cherry-pick your best month or average only viral posts. Use honest, average engagement over 3-6 months. Brands can verify metrics easily; dishonesty kills partnerships.

2. Overcrowding with Information More is not better. Stick to essential info. A cluttered media kit is hard to scan and appears unprofessional. Follow the principle: One idea per section, clear hierarchy.

3. Using Poor-Quality Images A blurry headshot or low-res lifestyle photos look unprofessional. Invest in decent photography—or use free, high-quality stock photos from Unsplash or Pexels as placeholders. Your visual appearance directly impacts perceived credibility.

4. Ignoring Audience Demographics Generic follower counts don't impress brands. What impresses them: "My audience is 78% women aged 25-34, earning $60K-$120K annually, interested in fitness and nutrition." This specificity shows you know your audience and that it aligns with the brand's target market.

5. Forgetting Pricing or Making It Too Vague "Rates negotiable" is fine, but give a range or starting point. Brands shouldn't have to ask for a quote. Transparency accelerates deals. If you're struggling with pricing, research your niche using influencer rate card benchmarks.

6. Not Including Contact Information It seems obvious, but many creators bury contact details. Make it prominent. Include email, phone, and a link to book a call. Make partnership inquiries frictionless.

7. Sharing Only Your Best-Performing Content Show a realistic mix of your content. If you only showcase viral posts, brands will expect unrealistic results. Transparency builds trust.

8. Neglecting Mobile Responsiveness Most brand managers will view your media kit on their phone during a commute. If it's not optimized for mobile, you've lost their attention. Use responsive design or digital formats that adapt to screen size.

9. Making It Too Salesy Your media kit should inform, not hard-sell. Let the data speak. Avoid hyperbolic claims like "I'm the most influential creator in my niche!" Confidence and specificity work better than hype.

10. Forgetting FTC Compliance Notes In 2025, include a line about compliance: "All sponsored content will include #ad or #sponsored disclaimer per FTC guidelines." This protects both you and brands and shows professionalism.

Media Kit Formats: PDF vs. Digital vs. Video

One-Page PDF Media Kit

Best for: Quick pitches, cold outreach, email attachments

Pros: - Easy to create and share - Professional and familiar format - Works offline (no internet needed to view) - Reduced file size (emails accept PDFs easily)

Cons: - Space-limited; hard to tell full story - Can't update metrics in real-time - No interactive elements - May feel dated in 2025

Use when: You're doing cold pitches to 50+ brands and need something quick to attach to emails.

Multi-Page PDF Media Kit

Best for: Serious inquiries, detailed pitches, submissions

Pros: - Room for deeper storytelling - Case studies and results can be highlighted - Professional, print-ready format - Easy to share

Cons: - Takes longer to create - Data becomes outdated quickly - Requires regeneration when metrics change - File size may be large

Use when: A brand requests your full media kit or you're pitching a major campaign.

Digital Landing Page (InfluenceFlow Media Kit Creator)

Best for: Ongoing partnerships, social sharing, always-current metrics

Pros: - Auto-updates metrics (no manual updates needed) - Mobile-responsive and interactive - Shareable via single link - Analytics: See when brands view your kit - Professional, modern appearance - Built specifically for creators

Cons: - Requires internet to view - Slightly more technical to set up - Some brands still prefer PDF

Use when: You want a modern, professional hub for all brand inquiries. This is the 2025 standard.

Video Media Kit

Best for: Differentiating yourself, TikTok/YouTube audiences, storytelling

Pros: - Personal touch; helps brands know you - Highly shareable on social platforms - Memorable; stands out from PDF-only competitors - Demonstrates communication skills - Great for entertainment/lifestyle niches

Cons: - Takes time to produce - Not ideal for first impression (too long) - Requires hosting (YouTube, TikTok, Vimeo) - Not suitable for all industries (B2B consultants, for example)

Use when: You want to stand out and you're comfortable on camera. Keep it under 90 seconds and focus on: who you are, who your audience is, and what results you deliver.

2025 recommendation: Build a digital landing page as your primary media kit, use a multi-page PDF as backup for email, and create a 60-second video version for LinkedIn or TikTok. This multi-format approach covers all bases.

Platform-Specific Media Kit Strategies

Strategy for Instagram & TikTok Influencers

Emphasis: - Engagement rate (more important than follower count) - Content style and aesthetic - Audience demographics (particularly valuable for beauty, fashion, lifestyle brands) - Viral potential and trending participation

Metrics to highlight: - Average engagement rate - Monthly reach and impressions - Follower growth rate - Top-performing content types (Reels vs. Posts, TikTok sounds, etc.) - Audience breakdown by location

Example highlight: "My Instagram Reels average 12.3% engagement and have been viewed 2.4M times in the past 90 days, reaching my core audience of eco-conscious women aged 22-35."

Strategy for YouTubers & Long-Form Video Creators

Emphasis: - Watch time and average view duration (shows how long viewers stay engaged) - Video completion rate (percent of video watched) - Subscriber loyalty and retention metrics - Monetization status (required for many brand deals) - Audience retention trends

Metrics to highlight: - Subscribers and monthly views - Average view duration - Click-through rate on video cards and end screens - Audience demographics and interests - Top-performing video topics and series

Example highlight: "My crypto/finance explainer videos average 8:42 watch time on 12-minute videos (72% completion rate), attracting 285K subscribers who are 89% male, ages 25-40, tech-savvy, and actively investing."

Strategy for Podcasters & Audio Creators

Emphasis: - Download numbers and listener loyalty (podcasts have highly engaged audiences) - Audience demographics (critical for B2B podcasts) - Show consistency and upload schedule - Sponsorship tiers and add-on opportunities - Listener engagement (reviews, comments, social mentions)

Metrics to highlight: - Average downloads per episode - Total downloads (all-time) - Listener growth month-over-month - Geographic breakdown of listeners - Audience occupations and interests (for B2B) - Estimated listener value (industry CPM rates for podcasts are often $18-$50 per thousand)

Example highlight: "My B2B marketing podcast reaches 18K downloads per episode, with 72% of listeners working in marketing/sales roles at companies with $10M+ revenue. Average listener value is $28 CPM, making sponsorships exceptionally ROI-positive for B2B SaaS brands."

Strategy for B2B Consultants & Thought Leaders

Emphasis: - Thought leadership credibility (speaking gigs, publications, awards) - LinkedIn following and engagement - Industry authority and expertise - Case studies and client results - Lead generation capability

Metrics to highlight: - LinkedIn followers and monthly profile views - LinkedIn post engagement and reach - Speaking engagements at conferences - Publications and guest article placements - Industry awards or recognition - Client transformation stories and ROI

Example highlight: "As a retained marketing consultant, I've built an audience of 47K LinkedIn followers (95% of whom are C-suite executives and marketing directors). My posts average 2.8% engagement, and I've spoken at 6 industry conferences in 2025, positioning myself as a go-to expert for enterprise SaaS marketing."

Strategy for Nonprofits & Community Organizations

Emphasis: - Community reach and impact - Volunteer network and engagement - Donor metrics and fundraising success - Media coverage and press mentions - Program outcomes and beneficiary stories

Metrics to highlight: - Social media following and engagement - Email subscriber base and open rates - Volunteer hours contributed - Funds raised and number of donors - Beneficiaries served annually - Geographic reach and community impact

Example highlight: "Our nonprofit has reached 156K followers across social platforms and raised $480K in 2025 through digital campaigns, serving 3,200 families in our community. We have 340 active volunteers contributing 12K+ hours annually, with an average email open rate of 42% (vs. nonprofit average of 22%)."

How InfluenceFlow Helps You Create Professional Media Kits

Creating a media kit from scratch is time-consuming. InfluenceFlow's free media kit creator solves this problem.

What InfluenceFlow Offers:

✓ Media Kit Creator Tool – Build a professional media kit in 15 minutes. Add your bio, connect your social accounts for auto-synced metrics, upload photos, and customize branding. No design skills needed.

✓ Auto-Updated Metrics – Your follower counts, engagement rates, and reach update automatically from your connected platforms. No more manual data entry or outdated numbers.

✓ Rate Card Generator – Create professional pricing packages based on your audience size and niche. Get guidance on competitive rates and packaging options.

✓ Shareable Digital Link – Get a unique landing page URL to share with brands. It's mobile-responsive, always current, and you can track when brands view it.

✓ PDF Export – Download your media kit as a professional PDF for email or print.

✓ Niche-Specific Templates – Choose from templates designed for influencers, podcasters, YouTubers, B2B consultants, and nonprofits.

✓ 100% Free, Forever – No credit card required, no hidden fees, no upgrades pushing you to pay.

How to get started: 1. Sign up at InfluenceFlow.com (free, instant access) 2. Navigate to Media Kit Creator 3. Fill in your bio, upload photos, connect social accounts 4. Customize branding and layout 5. Add pricing and services 6. Share your media kit link or download as PDF

The whole process takes 20-30 minutes and produces a media kit you can be proud of.

Analytics Storytelling: Advanced Techniques

Beyond raw numbers, great media kits explain what those numbers mean for brand ROI.

Technique 1: The Benchmark Comparison

Weak: "My engagement rate is 5.2%"

Strong: "My engagement rate of 5.2% is 2.8x the average for micro-influencers in my niche (1.85%), indicating an exceptionally loyal and responsive audience."

Why it works: You're contextualizing your metric. Brands don't know if 5.2% is good without comparison. By providing a benchmark, you make your value obvious.

Technique 2: The Outcome Connection

Weak: "750K monthly impressions"

Strong: "With 750K monthly impressions and a 3.2% CTR, my content drives an average of 24K clicks to brand partner websites—enough to generate 80-120 conversions for brands with a typical 0.3-0.5% conversion rate."

Why it works: You're connecting impressions to real business outcomes (clicks, conversions). This speaks the language of ROI that brand managers care about.

Technique 3: The Growth Narrative

Weak: "89K followers"

Strong: "89K followers, growing 8-12% month-over-month over the past 6 months, with recent viral videos reaching 2.3M impressions. This trajectory indicates sustained momentum and increasing brand visibility."

Why it works: Growth demonstrates current relevance and upward potential. It also shows you're actively building, not coasting.

Technique 4: The Audience Quality Descriptor

Weak: "Ages 25-40"

Strong: "My audience is 73% women, ages 25-40, with an average household income of $85K-$150K, working in professional roles (48% marketing/business, 22% healthcare/wellness). They actively follow personal development content and report purchasing based on creator recommendations 60% of the time."

Why it works: Specificity proves you know your audience. Demographic details help brands envision their target customer in your community.

Technique 5: The Third-Party Validation

Weak: "I'm well-liked by brands"

Strong: "I've collaborated with 23 brands over the past 18 months, with 87% reporting they'd work with me again. Average campaign ROI: 3.2x (based on client feedback)."

Why it works: You're using objective data (client testimonials, repeat rates) rather than subjective claims. Third-party validation is credible.

Frequently Asked Questions

1. Do I need a media kit if I'm just starting out?

Answer: Yes, especially once you have 1,000+ followers. Early media kits should focus on engagement rate and audience demographics rather than raw follower count. Even with modest metrics, a professional media kit shows you're serious about brand partnerships. Use it to approach micro-partnerships (local brands, startups) and build case studies for bigger deals later.

2. How often should I update my media kit?

Answer: Minimum quarterly (every 3 months). If you're growing rapidly or seasonal factors apply, update monthly. Use [INTERNAL LINK: InfluenceFlow's auto-updating media kit] to keep metrics current without manual effort. Outdated media kits hurt credibility—brands notice if your follower count is 6 months old.

3. What's a good engagement rate?

Answer: Depends on platform and niche. Instagram: 3-5% is solid; 6%+ is excellent. TikTok: 4-8% average; 10%+ is strong. YouTube: 4-6% video engagement is good. Micro-influencers often have higher engagement than macro-influencers. Always compare to your niche average, not blanket benchmarks.

4. Should I include pricing in my media kit?

Answer: Yes. Even a range ("$1,500-$3,000 per post") is better than "rates negotiable." Transparency speeds up conversations. If you're unsure about pricing, research your niche using the rate card generator in InfluenceFlow's platform.

5. What if my engagement rate is lower than industry average?

Answer: Be honest and provide context. Example: "While my engagement rate dipped 12% after the platform algorithm update (affecting all creators), my absolute engagement numbers remained stable and my follower count grew 18%." Honesty builds trust. Don't hide metrics; explain them.

6. Can I use a media kit template?

Answer: Absolutely. Canva, Adobe Express, and InfluenceFlow all offer media kit templates. Templates save time and ensure professional design. Customize with your branding, metrics, and photos. For best results, use a platform-specific template (e.g., influencer template vs. podcast template).

7. Should my media kit be one page or multiple pages?

Answer: Start with one page for initial pitches. Multi-page versions work for detailed inquiries or presentations. One page forces you to prioritize info, which keeps it scannable. Use InfluenceFlow's media kit creator for flexibility—you can customize length based on the audience.

8. What's the best file format to share: PDF or digital link?

Answer: Both. Send a digital link (via InfluenceFlow or your website) so brands see always-current metrics. Have a PDF backup for email attachments. Multi-format approach covers all preferences and ensures your data is never outdated.

9. How do I decide between CPM, flat-rate, or package pricing?

Answer: Consider your growth stage. Beginners: flat-rate or packages (simpler to understand). Growing creators: CPM (scales with you). Established: mix of all three depending on client. Podcast-specific: CPM is industry standard ($18-$50 per thousand). Use InfluenceFlow's rate card generator for niche-specific guidance.

10. Can I include video in my media kit?

Answer: Yes, embedding a short video (60-90 seconds) in a digital media kit adds personality. However, not all brands will watch it. Keep it optional—video should enhance, not replace, your core media kit. Podcast creators can embed an audio sample. YouTubers can include a reel compilation.

11. How do I handle past brand partnerships I can't publicly share?

Answer: Use aggregate data. Example