Influencer Media Kit: The Complete 2026 Guide for Creators and Brands

Introduction

Creating a professional influencer media kit is no longer optional—it's a non-negotiable business requirement in today's creator economy. An influencer media kit is a professional presentation document that showcases your audience demographics, content performance metrics, pricing, and collaboration capabilities to potential brand partners. Think of it as your 24/7 sales representative, working even while you sleep to land partnerships and negotiations.

The media kit landscape has transformed dramatically since 2023. What started as static PDF documents has evolved into interactive, multi-format presentations that include video content, AI-powered personalization, and platform-specific variations. According to Influencer Marketing Hub's 2025 report, 87% of brands require media kits before initiating influencer partnerships, regardless of creator size. This means whether you're a nano-influencer with 2,000 followers or a macro-influencer with 500,000, having a polished media kit directly impacts your earning potential.

In this comprehensive guide, we'll explore how to build a media kit that actually converts brand partnerships, customize templates for your specific platform, understand 2026 pricing psychology, and leverage influencer rate card generators to maximize your negotiating power. Whether you're just starting your influencer journey or scaling to six-figure annual earnings, this guide will show you exactly what brands are looking for.

1. What is an Influencer Media Kit and Why It Matters Now

1.1 Understanding the Modern Media Kit

An influencer media kit serves as your professional business proposal. Unlike a resume, which focuses on employment history, a media kit focuses entirely on audience value, engagement quality, and partnership benefits. It answers the fundamental question brands ask: "Why should we pay you to promote our product?"

The distinction between a media kit and a rate card is important. A rate card is simply your pricing list—how much you charge for different deliverables. A media kit, however, is your complete professional package that includes your story, audience insights, performance data, content samples, AND your rates. Think of the rate card as one section within your larger media kit strategy.

In 2025, the best media kits do something traditional documents couldn't: they prove value through data. Brands aren't impressed by follower counts anymore. According to a 2024-2025 creator economy study, 72% of brands now prioritize engagement rate over follower count when evaluating influencer partnerships. Your media kit must reflect this shift by prominently featuring authentic engagement metrics, audience demographics, and real campaign results.

1.2 The Evolution of Media Kits (2023-2025)

The media kit has undergone a significant transformation. In 2023, most creators relied on static PDFs that could only be opened on desktop computers. Fast forward to 2026, and leading creators are using:

• Video media kits that showcase personality and authenticity (increasingly winning partnerships)
• Interactive digital formats with embedded analytics dashboards
• AI-powered personalization that customizes content for each brand prospect
• Platform-specific variations rather than one-size-fits-all documents
• Live-updating rate cards that adjust based on seasonal demand and algorithm performance

This evolution reflects a broader shift in how creator-brand relationships work. Rather than cold outreach with generic documents, savvy creators now tailor media kits to specific brand partnerships, emphasizing relevant audience segments and previous work in similar niches. Before presenting your media kit, consider creating a [INTERNAL LINK: custom media kit template] that matches your platform's unique metrics.

1.3 When You Need a Professional Media Kit

You need a media kit when:

Starting out: Once you reach 1,000 followers across any platform, create your first media kit. Don't wait for 10,000. Many micro-influencers in emerging platforms like Threads have landed partnerships at 5,000 followers because they had a professional media kit ready.

Approaching brands: Before you send that cold email or DM to a brand, have your media kit polished and ready to share. Brands receive hundreds of inquiries monthly—a professional media kit immediately establishes credibility.

Platform algorithm changes: When Instagram prioritizes Reels or TikTok changes its creator fund structure, update your media kit within weeks. Outdated metrics signal that you're not actively engaged with platform trends.

Seasonal campaigns: Before Q4 holiday season (August-September launch), before Valentine's Day (November planning), and before back-to-school season, refresh your media kit with updated metrics. Brands plan campaigns 2-3 months in advance.

2. Influencer Tiers and Platform-Specific Strategies

Understanding your influencer tier is critical for proper positioning. Each tier has distinct advantages, pricing structures, and negotiation dynamics.

2.1 Nano-Influencers (1K-10K Followers)

Nano-influencers are experiencing unprecedented demand in 2025-2026. According to a 2025 HubSpot report, brands allocate 60% of influencer budgets to creators with fewer than 100,000 followers, with nano-influencers commanding particular attention.

Why? Authenticity and engagement trump reach. Nano-influencers average 5-10% engagement rates compared to 0.5-2% for macro-influencers. Their audiences are deeply invested in their opinions.

Your media kit positioning should emphasize: - Community strength over reach numbers (highlight loyal, engaged followers) - Niche authority (position yourself as the go-to expert in your specific niche) - Authentic storytelling (share why your audience trusts your recommendations) - Conversion potential (if possible, include case studies showing real sales generated)

Pricing strategy for nano-influencers: Rather than charging per-follower rates (which disadvantage small creators), negotiate project-based or package pricing. A typical nano-influencer might charge $500-2,000 for a sponsored post, depending on engagement quality and niche. Some nano-influencers successfully position themselves at premium rates ($3,000-5,000+ per post) by emphasizing niche expertise in high-value industries like finance, luxury goods, or B2B SaaS.

2.2 Micro-Influencers (10K-100K Followers)

Micro-influencers occupy a sweet spot in 2026: large enough to deliver meaningful reach but small enough to maintain authentic engagement. They command rates of $1,000-10,000 per post depending on engagement and niche.

Your media kit should showcase: - Engagement rate benchmarks (2025 micro-influencer average: 3-8% engagement) - Audience demographic details (job titles, income levels, geographic locations) - Content format flexibility (show capability across feed posts, Reels, Stories, TikToks) - Brand collaboration history (include 2-3 notable past partnerships)

Important platform note: Micro-influencers on TikTok can charge significantly less than equivalent Instagram micro-influencers because TikTok's algorithm rewards content over follower count. A micro-influencer with 50,000 TikTok followers might generate 500,000+ views per video, making the cost-per-view extremely competitive compared to Instagram's 10,000-30,000 average reach.

2.3 Macro and Mega-Influencers (100K+ Followers)

Macro-influencers (100K-1M followers) typically charge $10,000-50,000+ per post, while mega-influencers (1M+ followers) command $50,000-500,000+ per sponsored content piece. However, these creators face decreased engagement rates, making ROI for brands less predictable.

Your media kit must include: - Tiered pricing structure (different rates for Stories vs. Reels vs. feed posts) - Portfolio of major brand partnerships (showing experience with large, recognizable brands) - Exclusivity options (offer premium pricing for category exclusivity) - Performance guarantees (minimum reach, engagement, or conversion commitments) - Agency representation details (management team, contract requirements)

2.4 Platform-Specific Media Kit Strategies

Each platform demands different emphasis in your media kit:

Instagram Media Kits Should Highlight: - Reels engagement rates (now weighted more heavily by the algorithm than feed posts) - Save rate and share rate (these signal content quality more than likes) - Click-through rate to link in bio or Stories swipe-ups - Follower demographics by gender, age, location, and interests - Monthly reach and impression data

TikTok Media Kits Should Emphasize: - Average view count per video (more important than follower count) - Video completion rate (how many watch to the end) - Trend participation and algorithm transparency - Gen Z demographic breakdown - Shares, comments, and duets/stitches data - Use of trending sounds and hashtags

YouTube/YouTube Shorts Media Kits Require: - Average view duration (watch time is currency on YouTube) - Click-through rate on thumbnails and cards - Subscriber demographics and growth trajectory - CPM and RPM estimates (earnings per 1,000 views) - Production quality samples - Audience retention graphs showing engagement patterns

LinkedIn Media Kits (B2B Positioning) Must Include: - Professional headline and headline optimization - Connection quality (industry breakdown: C-suite, managers, individual contributors) - Article engagement metrics and thought leadership indicators - Speaking engagement and partnership history - Average reach per post and engagement demographics - B2B niche positioning (industry, company size, decision-making level)

Threads Media Kits (2026 Opportunity): - Early adopter advantage and platform growth trajectory - Follower growth rate month-over-month - Engagement metrics (replies, reposts, likes) - Demographic data (similar to Twitter/X, professional audience) - Cross-platform integration (leveraging Instagram connections)

3. Essential Elements That Make Media Kits Convert

3.1 Your Bio and Brand Story Section

Start with a compelling 2-3 sentence bio that explains what you create and why audiences follow you. Avoid generic descriptions like "lifestyle influencer" or "content creator." Instead, be specific:

❌ Weak: "Travel influencer sharing my adventures"
✅ Strong: "I help budget-conscious millennials discover luxury travel experiences under $100/day through authentic destination guides and money-saving hacks—now trusted by 45,000 followers in 30+ countries"

Follow your bio with a brief brand story (100-150 words) explaining your journey. Why did you start creating? What problem do you solve for your audience? This narrative makes you memorable and helps brands envision partnership possibilities.

Include a professional photo or brand image that reflects your niche. A nano-influencer in finance should look professional and trustworthy. A creator in comedy or entertainment can showcase personality through dynamic photos. Ensure the photo is high-resolution (at least 300 DPI for print) and matches your brand aesthetic. Many creators forget this detail, and it instantly signals amateurism to brands.

3.2 Audience Demographics and Psychographics

This section is where data wins partnerships. Brands need to know: "Does this creator's audience match our target customer?"

Include: - Age range breakdown (% of 18-24, 25-34, 35-44, 45-54, 55+) - Gender split (% male, female, other) - Geographic distribution (top 5 countries/states) - Income level (estimated household income range) - Job titles and industries (especially important for B2B) - Interests and values (what your audience cares about beyond your niche)

For example, a sustainable fashion creator might highlight: "73% female, 68% aged 25-34, average household income $65K+, 82% actively seeking eco-friendly products, interests include yoga, wellness, and ethical consumption."

Use clean data visualizations—a simple pie chart showing age breakdown or a bar graph comparing follower distribution by country. Tools like influencer analytics dashboards can extract this data automatically from platform insights.

3.3 Performance Metrics That Matter (By Industry Vertical)

Here's where most creators fail: they report metrics that don't matter to brands. Fashion brands don't care about your TikTok comment count. Finance companies don't value save rates the same way beauty brands do.

Fashion/Beauty/Lifestyle Brands Want: - Engagement rate (likes + comments + shares ÷ followers) - Save rate (how many people save your posts for later) - Click-through rate (percentage clicking links in bio or Stories) - Monthly reach and impressions - Audience quality score (how many followers are real vs. fake)

Finance/Crypto/B2B Companies Focus On: - Reach and impression data - Engagement quality (comment quality vs. emoji reactions) - Audience credibility (job titles, income, decision-making authority) - Click-through to educational or conversion-focused content - Conversation rate (actual meaningful comments)

Wellness/Fitness/Health Brands Prioritize: - Conversion-related metrics (swipe-ups, link clicks, store visits) - Average view duration (for video content) - Audience behavior data (purchase history, fitness interests) - Testimonial and review engagement - Call-to-action click-through rates

Tech/SaaS B2B Brands Need: - Technical audience credibility (engineer, developer, CTO followers) - Thought leadership indicators (shares, reposts, conversation quality) - Decision-maker audience percentage - Content type performance (blog posts vs. videos vs. tweets) - Educational value engagement

According to Influencer Marketing Hub's 2025 research, 78% of brands now track influencer campaign ROI, meaning they're not just impressed by metrics—they want to see proven conversion ability. If you have case studies showing actual sales or leads generated, feature them prominently.

3.4 Content Categories and Portfolio Examples

Show exactly what you create. Break down your content by type:

• Static feed posts: X posts per month
• Carousel posts/Threads: X per month
• Reels/TikToks/YouTube Shorts: X per month
• Stories/Ephemeral content: X daily
• Long-form content: Blog posts, videos, podcasts (if applicable)
• Live streams: Frequency and typical viewership

Then provide 3-5 portfolio examples of your best work. Choose pieces that: 1. Generated the highest engagement 2. Align with potential brand partners' industries 3. Showcase your content quality and creativity 4. Include both text and video examples

If you have before/after case studies from previous brand partnerships, include them. For example: "Partnered with athletic apparel brand XYZ. Created 5 product-focused Reels over 6 weeks. Result: 250K combined views, 12K clicks to product page, estimated 187 product sales at $89 average = $16,600+ revenue attributed to my content."

This is incredibly powerful. Brands make decisions based on proven ROI, not just reach or engagement. If you can show real conversion impact, you dramatically increase your negotiating power.

3.5 Pricing and Rate Card Section

This is where professionalism and confidence intersect. Your rates should reflect your niche, engagement quality, and audience value—not just follower count.

Structure your rates by content type:

Pricing psychology tips for 2026:

1. Justify your rates with value. Don't just list numbers. Explain: "My rates reflect my 6.2% engagement rate (3x platform average) and audience demographic alignment with your target market."

2. Offer package deals that create perceived value. Example: "Book 3 posts in one month and receive 15% discount ($1,700 per post instead of $2,000)"

3. Build in negotiation flexibility. Consider offering:

4. Tiered rates based on timeline (rush = +25% premium)
5. Volume discounts (multiple posts = savings)
6. Long-term partnership rates (quarterly discount programs)

7. Equity/product partnership options for early-stage brands

8. Set clear walk-away prices. Know your minimum rate and stick to it. Undercutting your prices trains brands to expect cheap rates and devalues the entire influencer marketplace.

According to a 2025 Mediakix study, creators who clearly communicate rates close partnerships 40% faster than those who say "rates upon request." Transparency builds trust and filters out brands that can't afford your value.

3.6 Collaboration Process and Deliverables

Brands want to know exactly what happens when they hire you. Walk through your process step-by-step:

Week 1: Discovery & Brief - Initial kickoff call (30 min) - Brand brief analysis - Strategy discussion (how you'll integrate product authentically)

Week 2: Content Creation - Content creation and filming - First draft delivery - Brand review and feedback

Week 3: Revisions & Publishing - Up to 2 rounds of revisions - Final approval and scheduling - Content publication across agreed platforms

Ongoing: Performance Reporting - 30-day performance report (reach, engagement, clicks) - Insights and learnings for future campaigns

Specify important details: - Usage rights: How long can the brand repost/reuse your content? - Exclusivity: Will you accept competing brand partnerships during the campaign? - Revisions: How many revision rounds are included? - Content ownership: Who owns the final content? - Disclosure requirements: You'll include required FTC hashtags (#ad, #sponsored) - Timeline flexibility: Can you accommodate rush requests? (Premium pricing applies)

Being transparent about process builds confidence. Brands appreciate creators who think professionally about project management.

4. Design Best Practices That Get Results

4.1 Layout and Visual Hierarchy

Your media kit should be scannable in 30 seconds. Busy brand managers and marketing directors won't read dense paragraphs. Use:

• Large, bold headlines for each section
• White space (don't cram content edge-to-edge)
• Visual breaks between sections (color blocks, divider lines)
• Bullet points instead of paragraphs where possible
• Consistent alignment (left-aligned, centered, or justified—pick one)

Mobile optimization is critical. According to 2025 mobile usage data, 89% of brand professionals view media kits on mobile phones. Ensure your media kit (whether PDF or digital) looks good on phone screens. PDFs should have readable font sizes (minimum 12pt), and digital formats should be fully responsive.

4.2 Color Psychology and Branding

Your media kit's colors should reinforce your brand identity and niche. A financial advisor should use professional blues and grays. A beauty influencer can use trendy pastels or bold jewel tones. A tech creator might use modern black and white with neon accents.

Limit your color palette to 2-3 primary colors plus black/white. Too many colors look unprofessional and distract from your content.

Font selection matters significantly. Stick to 1-2 fonts maximum: one for headlines (can be trendy) and one for body text (should be highly readable). Google Fonts offers free, professional options like Inter, Poppins, or Playfair Display.

4.3 Visual Content and Data Visualization

Include authentic photos of yourself and your content. Brands want to see the real you and your actual content quality. Avoid stock photos—they signal inauthenticity.

For data visualization, use simple, clean charts. A pie chart showing follower age breakdown is perfect. A complex multi-axis graph confuses readers. Tools like Canva Pro, Adobe Creative Suite, or even Excel can create professional-looking charts.

Include a content preview section with 6-9 thumbnail images of your best posts arranged in a grid. This gives brands an instant visual sense of your aesthetic and content quality.

4.4 Common Design Mistakes to Avoid

❌ Cluttered layouts: Overcrowding information makes your media kit look desperate and unprofessional
❌ Inconsistent fonts: Using 4+ different fonts confuses visual hierarchy
❌ Low-resolution images: Pixelated or blurry photos undermine credibility
❌ Outdated design trends: Avoid 2020-style aesthetics that look stale in 2026
❌ Mobile formatting failures: Horizontal scrolling, tiny text, or overlapping elements on mobile
❌ Excessive animations: PDFs with animations can be hard to open; keep it simple

5. Pricing Strategy, Negotiation, and Industry Rates

5.1 Data-Driven Pricing Methodology

Stop guessing your rates. Use data-driven formulas that reflect market reality:

Method 1: Engagement Rate Multiplier (Followers × Engagement Rate × $0.50 to $1.50) = Per-Post Rate

Example: 50,000 followers × 5% engagement rate × $1 = $2,500 per post

Method 2: CPM-Based (Cost Per Mille) Brands often work with CPM pricing. Calculate your rate based on platform CPM: - Instagram CPM: $3-5 - TikTok CPM: $1-2
- YouTube CPM: $4-8

If you generate 100,000 views per post and platform CPM is $4, your rate should be approximately $400 minimum. Factor in engagement quality to multiply this baseline.

Method 3: Industry Benchmarking - Luxury/Finance niche: 2-3x baseline rates - Emerging creators: 0.7x baseline rates - High-engagement niche: 1.5-2x baseline rates

Geographic and Seasonal Adjustments: - Q4 (September-December): +30% rates (holiday budgets) - January-February: -15% rates (post-holiday budget constraints) - International audiences: Adjust currency and add 20-30% for international logistics - Peak engagement seasons (back-to-school, summer): +15-25%

5.2 Rate Card Implementation Using Tools

Creating your rate card manually is outdated. Use rate card generator tools that automatically calculate fair rates based on your metrics. InfluenceFlow's free Rate Card Generator analyzes your engagement, follower count, and niche to suggest optimized pricing.

Your rate card should show: - Base rates by content type - Package pricing (discount for 3+ posts) - Rush delivery premiums (+25-50%) - Exclusivity fees (additional cost if brand requires category exclusivity) - Long-term partnership discounts (3+ month deals)

Display this clearly. Ambiguous pricing weakens your negotiating position.

5.3 Negotiation Scripts and Walk-Away Prices

Brands will lowball you. It's a negotiation tactic. Here's how to respond professionally:

Brand: "We love your content, but our budget is only $800 for a post. Your rate is $2,000."

You: "I appreciate the offer. My rate of $2,000 reflects [choose 1-3 of]: my 5.8% engagement rate (3x platform average), audience alignment with your target demographic, and proven conversion performance (X case study). However, I can offer a package deal: 3 posts over 60 days at $1,700 each ($5,100 total), which saves you 15% while giving me content creation flexibility."

Walk-away prices: Know your minimum. A micro-influencer with 50,000 followers and 5% engagement probably shouldn't go below $1,000 per post. Nano-influencers with 5,000 followers and 8% engagement shouldn't go below $300-500. Set your floor and don't negotiate below it—the ROI isn't worth the time investment.

According to a 2025 Influencer Economics Report, creators who stand firm on rates earn 22% more annually than those who constantly negotiate downward. Your confidence in your value directly impacts your earnings.

5.4 2026 Industry Rate Benchmarks

Based on 2025-2026 market data:

Nano-Influencers (1K-10K followers) - Standard engagement (1-3%): $300-800 per post - High engagement (3-8%): $800-2,000 per post - Niche authority premium: +50-100%

Micro-Influencers (10K-100K followers) - Standard engagement (1-3%): $1,000-5,000 per post - High engagement (3-8%): $2,000-10,000 per post - B2B/Finance niche: $3,000-15,000+ per post

Macro-Influencers (100K-1M followers) - Standard engagement (0.5-2%): $5,000-25,000 per post - High engagement (2-4%): $15,000-50,000 per post

Mega-Influencers (1M+ followers) - Standard engagement: $25,000-150,000+ per post - Premium partnerships: $100,000-500,000+ per post

These benchmarks vary significantly by platform and niche. TikTok rates are typically 40-60% lower than Instagram for equivalent follower counts due to platform economics. B2B and finance influencers command 2-3x premium rates compared to lifestyle creators.

6. Legal Considerations and Contracts

6.1 What Your Media Kit Should Include Legally

Beyond the performance metrics, your media kit should address legal basics:

Usage Rights: Specify how long the brand can use your content. Example: "All content is licensed for 30 days of active promotion. After 30 days, brand may archive or remove content at their discretion. Repurposing requires separate negotiation."

Exclusivity Terms: Be clear about category exclusivity. Example: "I offer 15% discount for 60-day exclusivity within the athletic apparel category. I retain rights to post content on my own channels for portfolio purposes."

Revision Limits: "Rate includes up to 2 revision rounds. Additional revisions available at $200 per round."

Content Ownership: "Creator retains ownership of all original creative work. Brand receives usage license per agreed terms."

FTC Compliance: Commit to disclosure: "All sponsored content includes proper FTC disclosures (#ad or #sponsored) as required by law."

Cancellation Policy: "If brand cancels within 5 days of agreed delivery date, creator retains 50% of agreed fee. After 5 days, full fee applies regardless of cancellation."

6.2 Moving from Media Kit to Formal Contract

A media kit is your professional introduction and sales tool. When a brand commits to working with you, move to a formal influencer contract—especially for campaigns over $2,000 or longer than 30 days.

Essential contract elements: - Scope of work (exact deliverables: number of posts, platforms, timeline) - Compensation and payment schedule - Usage rights and duration - Creator responsibilities (what you'll deliver) - Brand responsibilities (providing brief, product, logistics) - Revision limits and approval process - Cancellation and rescheduling terms - Confidentiality and NDA requirements - Dispute resolution process

InfluenceFlow provides free influencer contract templates that cover these standard elements. Customizing a template is significantly cheaper than hiring a lawyer for every agreement.

6.3 Creator Economy Tax and Business Implications

Include a brief business note in your media kit or supplementary materials:

"I am a self-employed creator. All partnership payments are processed as invoices. I retain the right to report these earnings as business income." This sets professional expectations and clarifies that you're not operating as a casual side hustle.

As a creator, you may be responsible for: - Self-employment tax (15.3% federal tax + state taxes) - Income tax (calculated on net earnings after business deductions) - Quarterly estimated tax payments (required if you expect to owe more than $1,000) - Business licenses (varies by location and business structure)

Many creators underestimate these obligations. Factor 25-35% of gross earnings into taxes when setting rates. If a brand offers $2,000 for a post, plan for approximately $500-700 to go to taxes, netting you $1,300-1,500.

7. Platform-Specific Media Kit Templates (Quick Reference)

7.1 Instagram Media Kit Template Highlights

Section Priority Order: 1. Your best Reel (embedded video showing personality) 2. Bio and brand story 3. Current follower count + 30-day engagement rate 4. Audience demographic breakdown (interactive pie chart) 5. Content performance data (average reach, engagement rate, save rate) 6. Portfolio grid (9 best posts) 7. Collaboration process timeline 8. Rate card by content type 9. Contact information and booking process

Instagram-Specific Metrics to Feature: - Reels performance (CPM equivalent, view rates) - Stories metrics (swipe-up rate if available, CTR) - Feed post engagement trends - Follower growth rate month-over-month

7.2 TikTok Creator Media Kit Template

Section Priority Order: 1. Trending TikTok (embedded video, ideally a viral example) 2. Bio and creator story 3. Follower count + average views per video 4. Video completion rate (essential for TikTok) 5. Trend participation and algorithm transparency 6. Audience demographics (Gen Z breakdown, interests) 7. Recent video performance examples (6-9 video thumbnails) 8. Content categories you create 9. Rate card 10. Contact information

TikTok-Specific Metrics: - Average views per video - Video completion rate (% of video watched) - Share and comment rates - Trending sound usage - FYP consistency (how often content hits For You Page)

8. How InfluenceFlow Simplifies Media Kit Creation

Building a professional media kit from scratch is time-consuming. InfluenceFlow's free media kit creator tool eliminates the complexity.

Key Features:

✓ Drag-and-drop media kit builder – No design experience needed
✓ Auto-populated analytics – Connects to your Instagram, TikTok, and YouTube accounts to pull real metrics
✓ Professional templates – Platform-specific designs for Instagram, TikTok, YouTube, and LinkedIn
✓ Rate card generator – Automatically calculates fair rates based on your engagement and niche
✓ One-click sharing – Generate shareable links or download PDFs for email outreach
✓ 100% free, forever – No hidden fees, no credit card required

With InfluenceFlow, you can create a professional media kit in under 30 minutes instead of hours spent designing or hiring a designer. You also get access to influencer contract templates] and campaign management tools] in the same platform.

9. Real-World Examples: Media Kits That Convert

Example 1: Nano-Influencer Fashion Creator

Challenge: 8,500 followers, 4.2% engagement, competing with influencers 10x her size

Solution: Instead of emphasizing follower count, her media kit highlighted: - Audience demographic alignment with luxury sustainable fashion brands (67% female, 25-34 age range, $60K+ household income, 84% actively seeking eco-friendly fashion) - Average 12,000 per-post reach (high for follower count) from engaged audience - Case study: Previous partnership with sustainable brand generated 340 product clicks and estimated $5,100 in attributed sales - Niche positioning: "Luxury sustainable fashion expert for eco-conscious millennials"

Result: First three months using this media kit, she closed 8 brand partnerships at average $2,200 per post (up from previous average of $600 per post). Annual revenue projection jumped from $12,000 to $65,000+.

Example 2: Micro-Influencer B2B SaaS Creator

Challenge: 42,000 LinkedIn followers, technical audience, struggling to charge premium rates

Solution: Rebuilt media kit emphasizing: - Audience quality metrics: 78% C-suite/VP level, 65% at companies with $100M+ revenue - High-engagement content (professional deep-dives