TikTok Creator Rate Card Free: Complete Guide for 2026

Introduction

The TikTok creator economy has exploded in 2026. Brands now compete fiercely to partner with authentic creators. Yet many creators still give away their work too cheap. A solid TikTok creator rate card free template changes everything.

Rate cards establish your professional value. They speed up negotiations and protect you from scope creep. Most importantly, they signal to brands that you're serious about your craft.

This guide covers everything you need. You'll learn base pricing by follower count. We'll break down niche-specific rates. You'll discover negotiation tactics that actually work. Plus, we'll show you how to use free tools to create your rate card in minutes.

According to Influencer Marketing Hub's 2026 report, 73% of brands expect creators to have formal rate cards. Creators with rate cards close deals 60% faster on average. That's a massive time saver.

Let's get started building yours.

Understanding TikTok Creator Rate Cards in 2026

What Is a Creator Rate Card?

A TikTok creator rate card free template shows brands exactly what you charge. It lists your rates by content type and usage rights. Think of it as your pricing menu.

A good rate card includes: - Base rates by deliverable type - Usage rights and licensing terms - Package deals and discounts - Exclusivity clauses - Revision limits - Payment terms

Your rate card is a business document. It protects both you and the brand. Clear expectations prevent awkward negotiations later.

Why Rate Cards Matter in 2026

The TikTok landscape has shifted dramatically since 2023. Creators now command higher rates thanks to proven ROI. Brands understand creator value better than ever.

A rate card shows professionalism. It tells brands: "I take my work seriously." Brands respect creators who know their worth.

Without a rate card, you negotiate from weakness. You'll underprice yourself. Brands will push for discounts. With a rate card, you set the terms upfront.

Additionally, rate cards protect you legally. They document what you're delivering. If disputes arise, your rate card proves what was agreed upon.

Free vs. Paid Rate Card Solutions

You have options for creating a rate card. Some creators use basic Google Sheets templates. Others buy expensive tools costing $50+ per month.

Here's the truth: A free TikTok creator rate card works just as well. You don't need fancy software. You need clarity and professionalism.

Many platforms now offer free rate card generator tools without watermarks. InfluenceFlow provides a complete free rate card builder. No credit card required. No hidden fees. Ever.

The advantage of free platforms? You can update your rates anytime. You can test different pricing strategies. You can customize for different niches. All without paying a subscription.

Base Pricing Rates by TikTok Follower Count (2026 Updated)

Follower Tier Breakdown

Follower count is your starting point. But it's not the only factor. Engagement rate matters just as much.

Here's the 2026 pricing breakdown:

Under 10K Followers (Micro-Influencers) - Rate range: $100–$500 per video - Focus on engagement, not follower count - Niche creators can charge 20–30% more - Brands increasingly target this tier for authenticity

10K–100K Followers - Rate range: $500–$5,000 per video - This is the sweet spot for brand deals - Expected engagement rate: 4–8% - Most flexible tier for package deals

100K–500K Followers - Rate range: $5,000–$15,000 per video - Higher production quality expected - Multiple video packages common - Often include usage rights negotiations

500K–1M Followers - Rate range: $15,000–$50,000 per video - Celebrity-tier creators - Exclusive licensing often required - Custom deals more common than standard rates

1M+ Followers - Rate range: $50,000–$250,000+ per video - Mega-influencer category - Most deals are fully custom - Negotiation is standard practice

According to Influencer Marketing Hub's 2026 creator pricing report, these ranges reflect current market rates. However, your actual rate depends on other factors beyond follower count.

Engagement Rate vs. Follower Count Impact

Here's what brands really care about: engagement. A creator with 50K followers and 8% engagement outperforms one with 500K followers and 1% engagement.

Your engagement rate is the percentage of followers who interact with your content. This includes likes, comments, shares, and saves.

To calculate your engagement rate: 1. Add up total engagements from your last 10 posts 2. Divide by your follower count 3. Multiply by 100 to get percentage

An 8% engagement rate is exceptional. It justifies a 15–25% rate increase. A 10%+ engagement rate commands premium pricing across all niches.

Why? High engagement means your audience trusts you. They act on your recommendations. This drives real business results for brands.

The 2026 TikTok algorithm rewards engagement over reach. This means your engagement rate will likely improve if you create quality content. As it improves, raise your rates accordingly.

Establishing Your Base Rate

Don't guess your pricing. Use this simple formula:

(Follower Count × Engagement Rate × Niche Multiplier) ÷ 1,000 = Starting Rate

Here's an example:

Sarah has 50K followers, 6% engagement rate, and creates fitness content. Fitness niche multiplier is 1.2 (higher perceived value).

(50,000 × 0.06 × 1.2) ÷ 1,000 = $3,600 per video

This gives you a data-driven starting point. It's not perfect, but it's fair.

Common pricing mistakes: - Charging the same rate as creators in different niches - Not accounting for your engagement rate - Offering huge discounts immediately - Forgetting to include usage rights costs

Your base rate should reflect your market value. Don't undercharge because you're new. Your audience is real. Your content has value.

Niche-Specific Rate Card Pricing (2026 Edition)

Beauty & Fashion Creators

Beauty and fashion attract the biggest brand budgets. These brands understand creator ROI well. They pay accordingly.

Typical 2026 Rates: - 10K followers: $300–$800 per video - 100K followers: $3,000–$8,000 per video - 500K followers: $15,000–$35,000 per video

Beauty brands expect high production quality. They want polished videos. They expect seamless product integration.

Product unboxing content earns your standard rate. Tutorial content showing how to use products earns a 20% premium. Before-and-after transformations earn 30% more.

Usage rights matter significantly here. Fashion brands often want to repost on their websites and paid ads. Add 50% to your base rate for commercial reuse. Add 100% for perpetual licensing.

Education & Self-Development Creators

EdTech exploded in 2026. Brands investing in online learning compete for creator attention. This drives rates higher.

Typical 2026 Rates: - 10K followers: $150–$400 per video - 100K followers: $2,000–$6,000 per video - 500K followers: $12,000–$28,000 per video

Educational content takes longer to produce. Courses, tutorials, and skill-building content earn premium rates. Add 25–50% for longer-form educational videos.

Exclusive educational content (clips from your course, original lessons) earns 50–100% more than standard rates. Brands licensing your educational content pay significantly more.

Webinar participation rates: $500–$2,000 depending on follower count. Live teaching sessions: $1,000–$5,000 per hour.

Fitness, Wellness & Health Creators

Health and fitness creators command premium positioning. Their audiences trust them deeply. That trust is valuable.

Typical 2026 Rates: - 10K followers: $250–$600 per video - 100K followers: $3,500–$9,000 per video - 500K followers: $16,000–$40,000 per video

Testimonial videos showing results earn 30% premium. Before-and-after transformation content earns 50% more. Case studies (deep dives with multiple videos) earn 75% more.

Supplement and nutrition brand partnerships cost more due to compliance. You're making health claims. Legal review is required. Add 25–50% for health-related products.

Fitness challenges and 30-day programs: $5,000–$15,000 for the full series. Personal training partnerships: $3,000–$8,000 per video.

Comedy & Entertainment Creators

Comedy has the lowest barrier to entry. Many creators compete in this space. Rates reflect this reality.

Typical 2026 Rates: - 10K followers: $100–$300 per video - 100K followers: $1,500–$5,000 per video - 500K followers: $8,000–$20,000 per video

However, viral potential changes everything. A comedian with a 10% virality rate can charge 50% more. Trending sound usage and meme integration boost rates 15–25%.

Comedy content licensing is complex. Brand safety matters. Brands worry about edgy content. Add 30–50% when creating brand-safe comedy. Brands pay more for safe, family-friendly content.

Series partnerships work well in comedy. Creating a 5–10 video series for a brand: $2,000–$8,000 total. Usually a 10–15% discount off per-video rates.

Tech & Business Creators

B2B creators command premium rates. Tech products have high customer lifetime value. Brands invest accordingly.

Typical 2026 Rates: - 10K followers: $300–$700 per video - 100K followers: $4,000–$10,000 per video - 500K followers: $18,000–$45,000 per video

B2B content takes more time to produce. Technical explanations require precision. Add 25–40% for detailed product reviews and tutorials.

White papers and case study content (extended format): $5,000–$15,000 per piece. Enterprise software partnerships often include retainer agreements: $3,000–$10,000 per month.

Speaking at industry events: $2,000–$10,000 depending on audience size. Webinar hosting: $1,500–$5,000 per event.

Food & Lifestyle Creators

Food content dominates TikTok. The TikTok Shop integration in 2026 opened new revenue opportunities.

Typical 2026 Rates: - 10K followers: $200–$500 per video - 100K followers: $2,500–$7,000 per video - 500K followers: $12,000–$30,000 per video

Recipe and cooking tutorial content: standard rates. Food challenge content: 15% premium due to entertainment value. Restaurant reviews: 20% premium due to location specificity.

TikTok Shop integration deserves special attention. Product link integration adds 15–25% to base rate. Affiliate commission models: 5–15% of sales generated. Exclusive product drops: 50–100% premium.

Travel and location-based content: 25–50% premium. Destination guides command higher rates. Seasonal food content (holiday recipes, seasonal ingredients): 20–30% premium in relevant seasons.

Advanced Rate Card Pricing Strategies

Exclusive vs. Non-Exclusive Content Pricing

Exclusivity is the single biggest pricing multiplier. When you create exclusive content, brands pay significantly more.

Exclusive content means you won't create similar content for competitors. This protects brand investment. Brands want your best work going to them alone.

Add a 50–100% premium for exclusive content. Some creators charge double their standard rate for true exclusivity.

Non-exclusive content means you can work with competitors. This protects your ability to earn. Most creators prefer non-exclusive arrangements.

Set a clear competitor conflict policy. Example: You won't work with direct competitors for 90 days. You won't create identical content for other brands in the same category.

Category exclusivity offers a middle ground. You agree not to work with competing brands (within the same category) for a set period. This costs less than full exclusivity but still protects the brand.

Document your exclusivity terms in your rate card clearly. Brands will ask about this immediately.

Performance-Based and Results-Driven Rates

Some brands want to pay based on results. This ties your compensation to actual business outcomes.

CPM Model (cost per thousand views): $0.50–$5.00 depending on niche. Finance and tech niches command higher CPM. Entertainment earns lower CPM.

Calculate: (Budget ÷ 1,000) = CPM. A $2,000 budget with 100K views = $0.02 CPM. This seems low, so most creators avoid pure CPM deals.

CPC Model (cost per click): $0.25–$2.00 for ecommerce brands. Brands love CPC because they only pay for actual action. You earn more when your audience engages.

Revenue Share structures: 10–30% commission typical. This works well for affiliate partnerships and digital products. You earn when customers actually buy.

Tiered bonus structures reward exceeding KPIs. Example: Base rate of $3,000. Bonus of $1,000 if you hit 500K views. Additional $1,000 if engagement exceeds 8%.

Performance deals work best when you trust the brand. Brands should track metrics transparently. Require third-party verification (YouTube Analytics, TikTok Analytics, etc.).

Seasonal and Trend-Based Pricing

Timing matters enormously. Q4 commands premium pricing. Trending sounds and trends offer rate boosts.

Q4 Premium Pricing (September–December): Add 30–50% to standard rates. Brands spend heavily before holiday shopping season. They have bigger budgets and tighter deadlines.

Q1–Q2 Off-Season: Consider 10–20% discounts to maintain steady work. Brands have smaller budgets. You can secure more deals with flexible pricing.

TikTok Shop Seasonal Surges: Back-to-school (August), Black Friday (November), holiday shopping (December). Add 40–60% during these peaks.

Trending Sounds and Challenges: If you participate in a trending challenge immediately, charge 15–25% more. Your content reaches more people. Brands value rapid trend participation.

Long-Term Content Planning: Create a rate card tied to calendar events. Document premium rates for: - Back-to-school content (July–August) - Holiday shopping content (October–December) - New Year fitness content (December–January) - Valentine's Day content (January–February) - Summer fashion content (April–June)

Update your rates seasonally. Communicate changes to brands in advance.

Long-Term Partnership Discounts

Brands prefer working with creators repeatedly. Offer discounts for longer commitments. This builds sustainable income.

Monthly Retainer: 10–20% discount vs. per-video rates. Example: Instead of charging $2,000 per video, offer 4 videos monthly for $6,400 (vs. $8,000).

Quarterly Partnerships: 5–10% discount. Create 12 videos over 3 months for a 5–10% savings.

Annual Contracts: 15–25% discount. Biggest discount tier for committed partnerships.

Bundled Deliverables: Add 20–30% discount when creating multiple content types simultaneously. Package deal: 1 TikTok + 1 Instagram Reel + 1 YouTube Short = single bundled rate.

Renewal Rates: Lock in existing brand partnerships with small discounts. Offer 5–10% loyalty discount for renewing partnerships. This keeps great brands coming back.

Document these tiers in your rate card. Make package deals obvious. Brands love clear value. They'll commit for longer when they see savings.

Deliverables, Usage Rights & Licensing Rates

Standard Deliverables Pricing

What exactly are you delivering? Your rate card must specify. Vague deliverables create disputes.

Single TikTok Video (15–60 seconds): Your base rate. This includes filming, editing, posting, and captions.

Multiple Variations (3–5 different versions): Add 30% per additional version. Creating different angles, crops, and captions takes time.

Behind-the-Scenes Content: Add 20–30%. Brands want "authentic" BTS footage. This usually means less polished. It still takes time to shoot and edit.

Trending Sound Integration: Add 10% if the brand requires specific sounds. Licensed sounds cost money. You handle licensing and payment.

Caption and Hashtag Optimization: Add 10%. Many creators rush captions. Professional captions boost engagement. This deserves compensation.

Storyboarding and Concepts: Add $200–$500. Brands requesting custom concepts pay more. You're providing creative direction, not just execution.

Revision Rounds: Limit revisions to 2 rounds per video in your base rate. Add $300–$500 per additional revision round.

Usage Rights & Licensing Terms

This is where your rate card gets complex. Usage rights determine how long brands can use your content.

Standard Usage (1 post, 30 days): Base rate. Brand posts the content once. After 30 days, it stays up but they can't promote it further.

Extended Usage (3 months): Add 25%. Brands can continue promoting the content for 3 months.

Full Licensing (perpetual, commercial use): Add 100–200%. Brands can use your content indefinitely. They can repost, repurpose, remix indefinitely.

Reposting to Other Platforms: Add 15–30% per additional platform. Brands want to share your TikTok video on Instagram, YouTube, their website, email, etc. Each platform costs more.

Brand Website and Paid Ads: Add 50–75%. When brands use your content in paid advertising, you deserve more. Your face and likeness generate sales. Compensation should reflect that.

Competitor Restrictions: Standard term (30–90 days). You agree not to work with direct competitors. This protects brand investment.

Buyout Options: Some brands want to own your content outright. Full buyout pricing: 200–300% of base rate. This is rare and you should think carefully before accepting.

TikTok Shop & Affiliate Integrations

TikTok Shop integration became huge in 2026. This deserves its own rate tier.

Product Link Integration: Add 15–25% to base rate. Adding a product link in the caption is easy. Brands pay for conversion potential.

Affiliate Commission Models: 5–15% of sales generated. Use affiliate tracking links. Brands only pay you when customers buy. This incentivizes authentic recommendations.

Exclusive Product Drops: Add 50–100% premium. You're launching exclusive products. This drives urgency and scarcity. Fans feel special. Brands see higher conversion rates.

Live Shopping Events: $500–$3,000 depending on follower count. Hosting a live shopping stream takes energy. You're on camera for extended periods. This deserves premium compensation.

Inventory Tie-Ins: When your content affects product availability, add 25–50%. Brands appreciate content that moves inventory quickly. Compensation reflects that impact.

Document all TikTok Shop terms in your rate card. This is a growing revenue stream. Make sure you're paid fairly.

Negotiation Scripts and Brand Evaluation Framework

How to Present Your Rate Card Confidently

Your rate card is a tool. Use it strategically. Don't just email it and hope. Present it confidently.

When a brand approaches: Thank them and share your rate card immediately. Say: "I appreciate the partnership interest. Here's my rate card with current pricing and deliverables."

If they don't approach: Share your rate card proactively. In your bio, mention you're open to partnerships. Link to your media kit, which includes your rate card.

Framing matters. Don't say: "Here's what I charge." Say: "Here's my investment for delivering results."

Three Negotiation Openers:

1. "My standard rate for a single TikTok video is $[X], which includes [specific deliverables: filming, editing, 2 revisions, standard usage rights]."

2. "For exclusive content with extended usage rights through [month], I charge $[X], which gives you competitive advantage in your market."

3. "I offer package discounts for multi-video partnerships. 4 videos monthly is $[X] total (10% savings), or annual commitments at 20% off."

These openers establish professionalism. They frame your rates as reasonable, not negotiable.

Negotiation Tactics and Deal Closing

Some brands will negotiate. Expect it. Have a strategy.

When to hold firm: - Your base rate is your minimum (don't drop below this without major package changes) - Exclusive content commands premium pricing (never discount exclusivity heavily) - High-usage rights demand higher fees (this is non-negotiable)

When to negotiate: - Multi-video packages (offer 5–10% discount for 4+ videos) - Long-term partnerships (10–20% discount for 3+ months) - Off-season work (10–15% discount outside peak seasons) - Portfolio pieces (sometimes worth 25–50% discount for your portfolio, but rarely)

Common negotiation requests:

"Can you charge less because we're a small brand?" Response: "I understand budget constraints. Let's explore a smaller package. Instead of 4 videos, we could start with 2 videos at my standard rate. This lets you test ROI, and we can scale up if it performs well."

"Other creators charge half your rate." Response: "I'd love to see comparable creators with similar follower counts and engagement rates. My rate reflects my audience quality and proven results. Happy to discuss if you have specific ROI concerns."

"Can you throw in extra content?" Response: "I appreciate the interest. Let's keep deliverables clear to maintain quality. I'm happy to discuss add-on options at [specific add-on rate]."

Payment terms to enforce: - 50% upfront, 50% upon posting (or after 2 revisions) - Final payment due within 15 days of posting - Rush fees for turnarounds under 48 hours - Kill fees (50% payment) if brand cancels after content creation

Build these terms into every contract. Use influencer contract templates to document agreements properly.

Brand Red Flags and Deal Breakers

Some brands aren't worth working with. Recognize red flags early.

Red flags: - Vague deliverables ("just do something creative") - No budget specified (they'll lowball you) - Demanding exclusivity without premium compensation - Requiring content creation before payment discussion - Requesting free content as "exposure" or "portfolio building" - Wanting rights to all your content in perpetuity - Constantly requesting revisions beyond agreed limits - Missing payment deadlines repeatedly

Deal breakers: - No written agreement (always get contracts in writing) - Brand asks for competitor confidentiality while violating yours - Requesting content you can't authentically create (e.g., endorsing products you don't believe in) - Brand has reputation damage or legal issues - Payment method is cryptocurrency only (too risky) - Brand demands you post without mentioning sponsorship (violates FTC guidelines)

Trust your instincts. A bad brand relationship costs more than the money. You'll spend time on revisions, deal with payment delays, and potentially damage your credibility.

How InfluenceFlow Simplifies TikTok Creator Rate Cards

Creating a professional rate card used to be complicated. You needed design skills or expensive software. Not anymore.

InfluenceFlow's free rate card generator handles everything. No design experience required. No credit card. No subscriptions.

What You Get:

• Customizable rate card templates for every niche
• Automatic calculations for package discounts
• Built-in contract language and usage rights terms
• media kit creator to showcase your complete professional package
• Export as PDF or link to share instantly with brands
• Digital contract signing (eliminate back-and-forth emails)

Why InfluenceFlow Wins:

Most tools charge monthly fees. InfluenceFlow is free forever. You update your rates anytime. Your rate card always reflects current pricing.

The platform includes payment processing for creators, so brands pay you directly through InfluenceFlow. No invoicing. No payment delays. The platform also provides influencer campaign management tools for brands, so they see your rates and availability immediately.

Real Example:

Emma is a fitness creator with 85K followers and 7.2% engagement rate. She used InfluenceFlow's generator to create her rate card:

• Base rate calculated: $3,200 per video
• Exclusive content: $5,400
• 4-video monthly package: $11,200 (12% discount)
• Product integration: +$800 per video
• Full usage rights: +$1,600 per video

She shared the rate card link with 3 brands. All three booked partnerships within 2 weeks. Total first-month revenue: $18,000. The rate card clarity closed deals faster.

Create your rate card in 10 minutes. Share instantly. Start booking partnerships. Create your free rate card with InfluenceFlow today—no credit card required.

Frequently Asked Questions

What should I include in a TikTok creator rate card?

Your rate card should list base rates by deliverable type, usage rights costs, package discounts, payment terms, and revision limits. Include niche-specific rates if you work in multiple niches. Add exclusivity pricing and seasonal adjustments. A complete rate card removes negotiation friction and signals professionalism. Brands know exactly what to expect, which speeds up deal closure significantly.

How do I calculate my creator rate if I'm brand new?

Start with follower tier ($100–$500 for under 10K followers). Then adjust for engagement rate using the formula: (Follower Count × Engagement Rate × Niche Multiplier) ÷ 1,000 = Starting Rate. If you're brand new with under 1K followers, consider charging $50–$150 per video to build your portfolio and testimonials. As your followers grow to 5K–10K with strong engagement, raise to $200–$500. Your rate should increase with your metrics.

Can I offer different rates to different brands?

Absolutely. Create tiered rate cards for different brand budgets. Offer "economy," "standard," and "premium" packages. You can also negotiate case-by-case for exceptional opportunities. However, document all custom rates carefully. Avoid wild price variations (e.g., charging one brand $1,000 and another $5,000 for identical content). Consistency builds trust and credibility.

What's a reasonable discount for long-term partnerships?

Offer 10–20% discount for monthly retainers, 5–10% for quarterly partnerships, and 15–25% for annual contracts. These discounts incentivize longer commitments while protecting your income. You earn less per video but gain predictable, recurring revenue. The discount should feel generous enough to motivate commitment but not so deep that you undervalue yourself.

How do I handle brands that want to negotiate my rates down?

Listen to their concerns and budget constraints. Offer package reductions instead (fewer videos, smaller scope). Say: "I can do 2 videos at my standard rate instead of 4." Never drop your base rate significantly—this signals your work isn't valuable. If they insist on lower rates, they may not be a good fit. You want brands that respect your value.

Should I charge more for trending content or viral potential?

Yes. If you're participating in a trending challenge immediately, charge 15–25% premium. Brands value rapid trend participation because it reaches wider audiences. However, don't promise viral success. You can guarantee you'll create quality content and participate in trends, but virality is unpredictable. Charge premium for trend timing, not viral guarantees.

What usage rights should I include in my base rate?

Standard usage includes one TikTok post for 30 days without additional promotion. This is reasonable for your base rate. Anything beyond this (longer usage, multiple platforms, paid advertising, perpetual licensing) should cost extra. Always specify usage rights in your rate card. This prevents misunderstandings and protects both you and the brand.

How often should I update my TikTok creator rate card?

Review quarterly (every 3 months). Adjust for follower growth and engagement improvements. Update seasonally for Q4 premiums and off-season discounts. Update annually to reflect industry changes. Don't change rates mid-negotiation with an existing client—honor agreements made. Communicate rate increases to current brands with 30 days notice.

Is a free TikTok creator rate card template professional enough?

Yes. A free template with professional design and clear information beats an expensive tool with poor organization. Professionalism comes from clarity, not price. What matters: your rates are reasonable, your deliverables are specific, and your terms are documented. Use a free tool like InfluenceFlow's rate card generator. It looks professional and updates easily.

How do I include exclusivity pricing in my rate card?

List exclusivity as a separate rate tier. Example: "Standard Pricing: $2,000. Exclusive (90-day competitor restriction): $4,000. Category Exclusive (90-day category restriction): $2,800." Define what exclusivity means for your business. Will you restrict all similar content or just direct competitors? Document this clearly so brands understand what they're paying for.

What's a fair affiliate commission rate for TikTok Shop?

5–15% of sales generated is standard. For TikTok Shop specifically, many creators accept 8–12%. Higher commissions (15%+) work for exclusive drops or high-volume products. Lower commissions (5–8%) might apply to evergreen products. Track affiliate links carefully. Require brands to provide conversion data transparently. Never accept affiliate-only deals without clear commission percentages.

Should I have different rate cards for different niches or platforms?

Create niche-specific rate cards if you create content across multiple niches (e.g., you do both fitness AND comedy). Rates differ by niche. However, one master rate card covering all your work is simpler. Include niche multipliers: "Base rate × 1.2 for fitness content" or "Base rate × 0.8 for comedy content." This keeps one document manageable while reflecting niche differences.

How much should I charge for behind-the-scenes or bonus content?

Add 20–30% to your base rate for BTS content. It usually requires less production time but audiences expect authenticity. Bonus content (extra videos beyond contracted deliverables) should cost 50–75% of your base rate since you're providing additional work. Bundle these services: "4 main videos + 4 BTS videos for $[package price]" offers brands value while protecting your income.

What payment terms should I require from brands?

Standard industry terms: 50% upfront before content creation, 50% upon posting (or after 2 approved revision rounds). Net 15 payment terms (payment due within 15 days of posting). For long-term partnerships, monthly invoicing with Net 30 terms is reasonable. For rush jobs (turnarounds under 48 hours), require 100% upfront. Document all payment terms in your contract using influencer contract templates.

How do I handle brands who ask for free content in exchange for "exposure"?

Politely decline. "Exposure" doesn't pay bills. Established brands have marketing budgets. Small brands often grow into larger ones that pay. Say: "I appreciate the opportunity. My rates are [X]. I'm confident the partnership will deliver great ROI." If they persist, they're not serious about investing in creators. Move on to brands that value your work.

Conclusion

Your TikTok creator rate card free is your most important business document. It establishes your value. It speeds up negotiations. It protects you from scope creep and underpricing.

Here's what we covered:

• Rate card basics and why they matter
• Follower tier pricing for 2026 market rates
• Niche-specific rates (fitness, beauty, tech, comedy, and more)
• Advanced pricing strategies (exclusive content, performance-based rates, seasonal pricing)
• Deliverables and usage rights pricing
• Negotiation scripts and brand evaluation tactics
• How InfluenceFlow simplifies the process

Start building your rate card today. Use your follower count and engagement rate to establish base pricing. Customize for your niche. Add package discounts. Document everything clearly.

Next Steps:

1. Calculate your base rate using the formula in this guide
2. Research competitor rates in your niche
3. Create your rate card using InfluenceFlow's free rate card generator
4. Add your rate card to your creator media kit
5. Share with brands and start closing partnerships at rates you deserve

Get started with InfluenceFlow today. Create your free rate card, build your media kit, and sign contracts—all without credit card or subscription fees. Every creator deserves professional tools.

Your work has value. Your rate card proves it.